YouTube Ads For Real Estate AND Local Marketing Boss

Salepage : YouTube Ads For Real Estate AND Local Marketing Boss
Archive : YouTube Ads For Real Estate AND Local Marketing Boss Digital Download
Delivery : Digital Download Immediately

Video has evolved into one of the most effective tools accessible to company owners. Video gives visual advertising and your brand more character and personality, and the Internet audience is addicted to videos. Making videos is another wonderful approach to enhance your online reputation, convey your professional opinion, and boost your search ranks and leads. Because video-enhanced real estate listings attract 403% more enquiries than non-video-enhanced ones.

Three reasons why YouTube is an excellent internet video hosting platform:

YouTube is owned by Google, it is the world’s second largest search engine, and it is incredibly dependable for streaming (important in today’s short-attention-span market).
Because Google realizes that videos are more difficult to generate than textual content, they weight video differently when calculating web page rankings. Using this service guarantees that videos are incorporated and supported in search results.

We shall discuss the following subjects in this article:

Contents

Tips and Tricks for Real Estate Video Marketing: Optimizing Your YouTube Channel
YouTube Video Optimization for Local SEO
5 Realtors on Top of Their YouTube Marketing Game
Real Estate Video Marketing Strategies: YouTube Channel Optimization

In recent years, there have been numerous competitors in the internet video business, but YouTube remains the top real estate video marketing platform – after all, 1 billion people can’t be incorrect. However, you do not wish to reach all one billion viewers. Rather, you must target a certain, niche audience. This necessitates a real estate video marketing strategy as well as extensive understanding on how to improve your YouTube channel. Both issues will be covered in this section.

Make your channel page seem just as amazing as your website.

Anywhere you have an online presence, the visual characteristics of your brand should be highlighted. It’s the same with your real estate YouTube channel. You may put a banner and profile image to the top of your channel’s homepage, so make ones that include your headshot, company name, contact information, and a stunning photo of one of your greatest listings. Here are four fantastic designs utilized by experienced agents for their YouTube channels (from top to bottom: Broderick and Burke Sales Representatives, Gabe Fitzhugh, Bob Burke, and Megan Shaw Williams).

Company Information: Include all of your company’s information in the About section.

There is no such thing as oversharing your company’s contact information, which is a terrific rule of thumb for your real estate marketing approach. Never assume that your target audience understands where to find you on social media or how to go to your website. Provide connections that allow them to quickly find you in the digiverse or contact you through email or phone, particularly in the About section of your YouTube channel. Look at Shorewood Realtors’ about page for an example of how to give adequate information for users while also showing them where they can find you online:

Create a long-term real estate video marketing strategy.

It’s critical to have a long-term goal for your YouTube channel and to be consistent with your production, video length, aesthetics, and value offer. The ideal method to develop this strategy is to first determine what subject matter and angles will best teach your audience, then focus on the specifics of each sort of video you intend to create:

Instructional videos:

Explanatory videos outlining chores that every home buyer and seller should be aware of (e.g., acquiring a house loan, determining an asking price) may position you as a helpful resource.
Market updates: Both buyers and sellers want to know if the market is expected to grow in areas such as house prices and job possibilities.
Interviews: Those with fascinating experiences, histories, or knowledge (for example, local restaurateurs and company owners) are perfect persons to interview on camera in order to emphasize your local market.
The following videos are listed:
This is perhaps the most prevalent format in real estate brokers’ video marketing methods, but it is also incredibly successful. Display your listings in the best possible light (literally and figuratively).
Though not as frequent as listing videos, these recordings can help purchasers visualize what their life would be like if they lived in your region. Highlight your community’s greatest qualities.

With your real estate videos, don’t reinvent the wheel. Examine what has helped other agents succeed with YouTube video marketing and how you may create your own version of their clips for your channel. For example, if you appreciate how a fellow agent described living in their market – the neighborhoods, companies, and restaurants – prepare a screenplay for your own video that does the same. Just be sure to incorporate long-tail real estate keywords in your video titles, tags, and descriptions so that house buyers and sellers in your market can find them.

Titles: Write enticing headlines that will be found and generate clicks.

Just as you must create SEO-friendly, humorous, and captivating real estate blog article titles, you must also create headlines for YouTube videos that combine relevant keywords and entice visitors to watch your films. The good news is that there isn’t much of a difference between creating titles for blog posts and titles for YouTube videos.

To determine which phrases are most relevant to your videos and overall marketing plan, use Google AdWords’ Keyword Planner (or one of the myriad other keyword research tools available). Organize the keywords so you can disperse them across your video material, increase your reach (since you’re using several terms), and see which words and phrases result in the most hits on your recordings over time.

Once you’ve compiled a list of keywords to work with, it’s time to get creative and create titles for each video. Consider a few alternative possibilities for each clip and choose one that both sounds natural when read and differs from other videos on the subject. Searching for comparable films on YouTube and seeing what headlines have previously been used is a wonderful approach to assess both of these things.

If you want to make a video series, come up with a recurrent title and include subtitles for each new episode. For example, if you provide weekly advice on how to find the ideal home, you may title the series “Searching the [Town/City/County Name Here] Market with [Your Name Here].” Subtitles for each episode might just be the episode’s standard title (for example, a video in which you show how to utilize search engines to discover the correct listings may be titled “Google Your Way to a New Home”).

Calls to Action: Include Cards and Annotations in your real estate videos.

Annotations have long been the primary calls to action (CTA) that marketers have included in their YouTube videos. However, a new CTA type is on the horizon. Cards were revealed in early 2015 by the video platform and will ultimately replace annotations as the primary mid-video marketing option marketers may utilize. Whatever CTA you use in your video, keep in mind the key structure for promotional pop-ups: short content explaining why you want viewers to click, and a link that takes them to the website they were promised.

This is related to establishing a solid real estate content marketing plan to back up your YouTube channel. Create website pages and blog articles that provide your viewers with a lot of value. Then you’ll have lots of options for where to direct visitors who click your CTAs. Another option is to utilize the annotation employed by California-based Mainstreet Realtors for its revolutionary Google Glass listing tour video: Maintain viewership on your channel by promoting as many properties as possible:

Thumbnails: Use relevant visuals to help viewers understand the emphasis of your videos.

Aside from engaging titles, the thumbnail pictures that display in your YouTube channel’s video list must express exactly what each video is about. The photographs don’t even have to be from the video, but they must convey the key topic of each segment. For example, if one of your films illustrates the difference between buyer’s and seller’s agents, a picture with the title of the video, your name or agency logo, and a photo of you assisting a customer should be sufficient for viewers to understand what the video is about.

Pixelated or irrelevant photographs, thin or absent content detailing a video’s subject matter, and a lack of consistency across all of your films’ thumbnail images, on the other hand, can lead to low click rates and potentially harm your overall real estate branding efforts. Consumers expect quality and consistency from the material they consume. If you don’t provide both, your video production may be for nought.

The thumbnails below were created by Placester for our Marketing Academy Secrets video series, in which we provided advise on a variety of marketing subjects. The copy color, style, size, and placement are all constant, as is the usage of a photograph of Placester VP of Sales & Marketing Seth Price, who talks in each clip:

More from Categories : Business & Sales