Alex Cattoni – Own The Inbox Challenge

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Archive : Alex Cattoni – Own The Inbox Challenge Digital Download
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12.1 GB

What You Will Receive:

DAY 1

COMPREHENDING THE 12 CUSTOMER ARCHETYPES.

Thousands of out-of-touch firms continue to rely on lifeless templates and one-size-fits-all email marketing to (attempt to) sell and connect with their audiences.

That’s a firm NO from the Posse. In this session, you’ll learn the three most common email marketing blunders to avoid at all costs, how to identify your customers’ core values, drives, and desires using 12 proven personality archetypes, and how to plan a highly targeted and effective email marketing campaign that oozes empathy.

DAY 2

THE THREE-STEP FORMULA FOR CONVERTING SIGNUPS TO SALES

Before you put pen to paper (or fingers to keyboard) and begin drafting emails, you must first outline your ideal promotion. It’s not enough to know what you’re selling and to whom; as an email marketing strategist, you also need to know how. This is THE secret sauce that elevates the highest-paid copywriters above the rest. On day 2, you’ll learn key conversion triggers, persuasion principles, and objection killers, as well as the 3-step formula for quickly converting signups into sales.

DAY 3

12 EMAILS THAT GENERATE AUTHORITY AND EXPECTATION

On Day 3 of the Challenge, you’ll learn about today’s email marketing strategies and receive the coveted Posse Email Playbook: 12 fully-customizable email frameworks that I’ve used to run countless creative marketing campaigns and execute million-dollar launches for myself and my clients. You’ll learn the goal, hook, and anatomy of each email, as well as when and why to use them. Then, like the email marketing guru that you are, you will create your own sales campaign!

DAY 4

HOW TO WRITE RAD EMAILS THAT YOUR AUDIENCE WILL LOVE

This is where things start to get interesting. On the fourth day, you’ll discover how to strategically build your customer’s purchasing experience by producing emails that acknowledge their challenges, support their goals, and motivate them to take inspired action. You’ll discover the four sorts of open loops, how to improve email readability and flow, and how to inject your message with conversational charm and personality so they know there’s an amazing individual on the other end.

DAY 5

HOW TO WRITE MAGNETIC SUBJECT LINES AND CTAS

Did you know that 47% of email receivers open an email based just on the subject line, with another 24% relying on the preview text? That’s correct, it makes no difference how good your email is if no one reads it. On day 5, you’ll discover how to write killer subject lines that will get your emails opened quicker than a text from your closest friend – PLUS best practices for avoiding the spam folder, formatting guidelines, and how to construct click-worthy CTAs.

#1 FREE BONUS

JENNY NEAL CASE STUDY

HOW JENNY GOT FROM $17 PER HOUR TO $17,000 PER MONTH IN COPYWRITING

Jenny, a joyful, free-spirited yogi and Copy Posse Launch Pad graduate, lost her job due to the pandemic in 2020. She had to go on unemployment for the first time in her life. Jenny, who was lost, confused, and desperate for work, found a 10-hour-per-week sales job selling crystals for $17/hour (that’s $680/month). Jenny earned a life-changing $17,000 as a freelance copywriter in August 2021. Then $19,000 the following month, and $20,000 the following month. Alex asks Jenny about her inspiring journey from unemployment to 6-figures and how she built her copywriting business from the ground up in this exclusive video interview.

BONUS NO. 2

ALUMNI OF THE COPY POSSE LAUNCH PAD INTERVIEW

WHERE HAVE THEY GONE? – HOW SIX ASPIRING COPYWRITERS STARTED THEIR BUSINESSES IN LESS THAN A YEAR

In this video Q&A with six graduates of Alex’s flagship copywriting coaching program, the Copy Posse Launch Pad, you’ll learn how these aspiring copywriters used the techniques and templates they learned from the Copy Posse (including the email strategies you’ll access in this challenge) to quit their jobs, ignite their copywriting skills from scratch, and build fun, fulfilling, and profitable businesses in less than ONE YEAR.

BONUS NO. 3

CRITIQUE OF OVER-THE-SHOULDER GUIDED COPYWRITING

COPY HOT SEAT – WATCH ALEX REVIEW THREE STUDENT EMAIL CAMPAIGNS

Alex shares her screen and lets you peer over her shoulder as she evaluates and critiques three Challengers’ email sequences in this video training. From behind the scenes, she shares vital information and easy strategies to take your emails from excellent to amazing, followed by solutions to your most pressing issues about finishing and launching your email campaigns (for your clients or customers to fall in love with).

BONUS NO. 4

SWIPE FILE FOR SALES EMAILS AND SOCIAL MEDIA

THE INBOX CHALLENGE BLUEPRINT IS OWNED BY THE CONFIDENTIAL.

Want proof that the Copy Posse Email Playbook actually works? Get an exclusive copy of my complete and confidential launch strategy for the Own The Inbox Challenge. This swipe file contains ALL of the sales and content emails, as well as ALL of the social media posts that my team and I created in order to successfully launch the live challenge for the first time.

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