Amazon Merch Expert – Proven Merch Live – Facebook Live Video Replays
Salepage : Amazon Merch Expert – Proven Merch Live – Facebook Live Video Replays
Archive : Amazon Merch Expert – Proven Merch Live – Facebook Live Video Replays Digital Download
Delivery : Digital Download Immediately
Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help?
In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing efforts.
Why Facebook Live Video Is Still Relevant for Businesses and Marketers
When it comes to video, Facebook wants pages to focus on creating content that’s original, engages viewers, and has longer view times. Facebook has also said that it will “limit distribution for unoriginal or repurposed content from other sources with limited or immaterial added value.”
Because Facebook wants users to stay on the platform and consume content, videos that capture and engage viewers will be given preferential treatment, especially if views are at least 3 minutes long.
A well-planned Facebook Live broadcast is a great way to share thoughtful, long-form content that engages viewers, ultimately playing to the algorithm.
Using live video as the catalyst for your video marketing will require some thought and a plan to make sure your broadcasts provide value to viewers. Here’s how to get started creating a Facebook Live video strategy for your business.
#1: Define the Audience for Your Facebook Live Video
You aren’t creating Facebook Live content just to make Facebook happy; you also need to provide value to your audience. So whom do you want to reach with your live streams? Take some time to review your customer avatar and look at your analytics to identify the people to whom you’ll be talking.
#2: Identify Business Goals for Your Facebook Live Broadcasts
As with all of your social media content, every Facebook Live broadcast should serve a purpose. What do you want to accomplish with your live streams?
Information about who your live video viewers are and how long they’re watching is revealed in your analytics. Find out what content people are engaging with and where they’re dropping off during your broadcasts. Use this information to improve your live video and build brand awareness for your page, product, or service.
Also, keep in mind that it isn’t always about how many people watch, but rather how many engage. A thousand views with only 10 engagements won’t make Facebook (or you) as happy as 100 people engaging, commenting, and hitting those reactions during the broadcasts. A high number of interactions makes it more likely Facebook will put your live video and replay in front of a wider audience.
With an engaged following for your live streams, think of ways to start generating leads and revenue for your business.
Generate Leads
One of the top reasons to have a Facebook page is to grow your business and part of that is generating leads. Your live stream can help position you as an expert in your field, making you the top resource for your product or service. It can also help you drive leads to your sales funnel to convert sales.
A more aggressive approach is to promote your product or service during the broadcast with a “buy now” call to action.
Produce Revenue
There are four main ways to drive revenue with your Facebook live streams.
Sponsorships
Your Facebook page is a community based on a specific mission. The community is also a target demographic. Based on your page’s purpose, other pages will likely want to partner with you to share your respective communities. Paid sponsorships are a great way to offer more to your page’s live community while also generating revenue for your business.
Affiliates
Most Facebook pages have tools or products they love. Partnering with those companies to collect a commission for promoting their products or services to your page’s community adds more revenue and credibility to your brand.
Stephanie Liu from Lights, Camera, Live! uses affiliate marketing for her live show to share the best products she’s found for creating live streams, video, and more. Her Gear Guide includes affiliate links with companies and Amazon, which give her a commission from sales originating from her links.
Merchandise
Selling merchandise through your live broadcasts can add an unexpected layer of revenue. With print-on-demand services, you can easily build a community offline and have people promoting your brand in real life by wearing and using your merchandise.
4HUMANITEEs’ mission is to design socially conscious t-shirts that spark social change and restore humanity. They broadcast live video daily to promote their newest merchandise and 10% of all purchases goes to a partnering non-profit.
Sales of a Product or Service
You can promote your products and services indirectly to viewers by providing valuable information that’s directly connected to your offerings.
BeLive.tv broadcasts multiple Facebook Live shows each week to share tips for doing more with live streams and the BeLive.tv live-streaming tool. With a variety of hosts, they’re able to connect with their audience regularly to inspire them to go live with the BeLive.tv service.
#3: Decide What Type of Live Video Content to Share
Once you better understand your audience, think about what sort of content they’d be interested in, how best to deliver that information, and when you should be live-streaming. Here are a few of the different kinds of live streams you can create.
Conduct a Tutorial
Showing your audience how to do something related to your industry not only demonstrates your expertise, but also makes your live streams—and your page—resources for further information about that topic.
Vickie Howell does a weekly “Ask Me Monday” live stream to show people how to do yarn-related projects. The broadcasts usually revolve around showing viewers patterns and demonstrating how to do specific stitches.
.
Interview Users and Businesses
Interviews give you the opportunity to collaborate with others to share their stories and expertise with your audience. Guests can provide viewers with a different perspective on a topic related to your industry, as well as help share and promote your broadcast.
You can do interviews remotely with third-party tools like BeLive.tv (limited free version available), Ecamm Live (starting at $14.99/mo.), or StreamYard (free version available). Another option is to broadcast interviews on location, adopting Gary Vaynerchuk’s approach of “being the digital mayor of your town.”
More from Categories : Business & Sales
Reviews
There are no reviews yet.