Andé Morys – Conversionxl Applied Neuromarketing

Andé Morys – Conversionxl Applied Neuromarketing

Archive : Andé Morys – Conversionxl Applied Neuromarketing

Understanding how your consumers’ minds function will help you improve the success of your conversion efforts.

To improve conversion rates, you must alter buyer behavior. Discover how the human brain works and how to use that knowledge to boost sales. This course goes beyond persuasion, cognitive biases, and behavioral economics.

You’ll learn how to… in just 5 sessions.
Be more efficient: Understand how the brain’s signal processing works so that your message reaches your intended audience.
Influence perception: You have control over what and how your websites’ and landing pages’ content is perceived.
Increase purchasing motivation: Understand your audience’s emotions and concerns in order to improve your consumers’ incentive to buy.
Most internet marketers use consumer psychology casually, as if it were a method that could be copied and pasted.

However, the human brain is far too complicated. It is frequently ineffective to employ methods without first comprehending the underlying mechanisms.

André will give you an overview of how the human brain is designed and how to use that knowledge to increase conversions in this course.

André employs several practical examples to demonstrate the applicability of the information. You will also have fun with assignments and interaction if you attend the training.

This course is for you if…
You recognize that a conversion is the outcome of a user’s action.
You have a general interest in psychology and customer service.
You have already dealt with psychological concepts, but it may not have worked for you. Skills you should have before taking this course:

The course is appropriate for everyone, although it is helpful to have:

General knowledge of usability / UX / CX
Optimization expertise
User research experience
Your course of study

Classes are totally online and self-paced.

Applied Neuromarketing CLASS 1: Basics of the Brain

Learn about the larger picture of neuroscience and neuromarketing. What distinguishes it from psychology? How do the disciplines interact? How can we apply this information to maximize the value of the client experience?

Topics covered include:

The basic operation of the brain
Why are customers’ minds out of control?
Why should neuromarketing be incorporated into the main business model?

CLASS 2:

Maintain Control of Your Attention

Most optimizers are familiar with mousetracking and eyetracking clickmaps and heatmaps. But do you know what sparks your attention? The eyes and the brain are linked together, and as an optimizer, you should understand how to affect the customer’s behavior.

Topics covered include:

People do not logically regulate their attention.
Five tried-and-true methods for influencing perception
Why is perception important for optimization success?
How to include it into your process

CLASS 3:

The Emotional Resonance Principle

People buy things that help them become a better version of themselves. According to neuromarketing research, the majority of behavior is controlled by a process of preferences for specific values that is firmly embedded in the human brain.

Topics covered include:

Emotional decisions begin the consumer journey.
Learn how your consumers make their decisions.
Mechanisms for influencing customer choices

CLASS 4:

You just have 50ms to fight or flee.

When it comes to notions like trust, relevance, or clarity, the customer’s brain makes a choice in milliseconds. This occurs several times before the reasoning section of the brain can provide a sensible explanation for the decision. You may apply this idea to improve your website’s reputation and perceived usability.

Topics covered include:

Discover why the brain makes snap judgments.
Use this understanding to boost trust, relevance, and clarity.
Reduce bounce rates and keep visitors on your website.

CLASS 5:

Incorporate the Core Principles into Your Process

Changing buyer behavior is what website optimization entails. Your optimization strategy will be ineffective unless you adopt the key rules of online behavior. Learn how to use neuromarketing ideas and incorporate them into your optimization process.

Topics covered include:

Why CX happens in the head of the consumer and how it affects growth
The fundamental concepts of your optimization procedure
Using behavioral concepts to accelerate your development
In addition, you will receive introductory video courses.

In addition to courses, you’ll get access to bite-sized video lessons with concrete tasks to get you up to speed before beginning the course.

Get a Certificate of Completion to Show Off Your New Skills

After completing the course, you must pass an exam to get a CXL certification.

Add it to your résumé, LinkedIn page, or just ask for that well-deserved raise.

Did you know CXL Institute is a LinkedIn-approved education provider?

You may add your education, certifications, badges, and anything else you studied and achieved at CXL Institute to your profile’s Education area.

Enroll right now.

You’ll get…

5 intensive courses with André
Three actionable introduction videos will get you up to speed before you begin the course.
Additional resources to help you learn more

COURSE CONTENT