Andrew Warner – Bot Academy

Andrew Warner – Bot Academy

Archive : Andrew Warner – Bot Academy

How to Create Profitable Chat Bots and Get Paid for It

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Chat bot campaigns are four to eight times more profitable than email campaigns.
You may charge between $1000 and $6000 each bot campaign.
Email is giving way to chat bots.
“Discover How People Like Mary Earn $12,000+ Per Month Building Bots For Businesses.”
“Holy crap, our click-through rate on them is 33% or more…”

We couldn’t believe what we were witnessing in our first chat bot testing.

Click-through rates on our email list of over 125,000 persons range from 1% to 6% at most.

We’re seeing click through rates of 33% or higher now that we’re deploying Messenger bots.

We began teaching this to some of our most devoted students in our private group, and almost immediately they were receiving offers of $2,000 or more to construct other people’s chat bots!

…Larger startups, such as Assist, in which I have an angel investment, charge $100,000 or more to construct bots for larger enterprises.

This is when I realized that something had changed in the internet scene….

Hello, my name is Andrew Warner, and I am the founder of Mixergy.

After graduating from college, I established and sold a $30 million online greeting card firm, and then I turned Mixergy.com into the most renowned business interview site, where I assist entrepreneurs learn from experts like Gary Vaynerchuk, Barbara Corcoran, and Joe Gebbia (founder of Airbnb).

For years, I interviewed founders, and they kept telling me how powerful email marketing is.

But the more I speak with them privately, the more they agree that it’s becoming increasingly difficult to gather email addresses and grow an audience, as well as to get people to open emails and even to achieve meaningful purchases through email.

Have you noticed this as well?

The same thing has happened with our marketing emails.

I discovered it was due to two issues with email marketing…

1. Excessive email

I invited my Facebook friends to upload screenshots of how much unread email they had. This inbox graphic is quite standard.

Every marketer is sending emails to people’s inboxes. So when you send your message, it has to compete with every other email in the system.

It’s a never-ending box of tension.

2. People prefer texting applications to email.

I noticed that I utilize messaging applications to connect with my team about the marketing emails we plan to send to our list.

People are crazy about texting applications.

They make message delivery extremely quick.

The replies are shorter and simpler to read.

And they’re just more entertaining.

Consider the last person you kissed or the person with whom you do the most work. Do you communicate with them via email? Do you use a texting app instead?

So I conducted an experiment…

Can I utilize messaging applications to reach my audience if that’s how people like to communicate? Will they open and click on what I send them? Would they purchase?

So I tried it out. And what I saw astounded me…

I received 80% open and click rates.

Who the hell gets email open rates of 80% or higher?! That’s right, almost no one. I assumed it was just my Mixergy audience. Maybe they’re simply a little weird, advanced, or unique.

So I started talking to other individuals who use messaging applications to interact with their staff, and they say it’s not unusual—80% is high, but more than 50% is normal.

It’s not unprecedented.

Because advertisers haven’t overloaded this medium, engagement rates are quite high. And because checking Facebook Messenger is so quick, people immediately open it up to see what’s there.

Compare that to MailChimp’s typical email open rate of roughly 20% and click rate of 2-5%.

“But, Andrew, my email open rates aren’t THAT awful…”

It’s not surprising that your email open and click rates are greater than MailChimp’s average.

But are they really 80%? Most likely not.

So why aren’t we vying for a share of this 80%? Why are we still relying solely on email?

I’m not claiming email is extinct. Keep doing what’s working for you. I’m suggesting you should be aware of THIS as well, since the open rates and engagement are too high to ignore.

And there’s another significant reason I’m enthusiastic about this…

Aside from the incredible open and conversion rates, this is the next great thing in marketing and sales.

Just as email surpassed snail mail.

You may now join me at the start of a movement, BEFORE your rival hops on board and saturates the market.

There is no turning back for me or my squad. The possibility in message marketing is too great to pass up.

Not only does this provide results…

Running these Messenger campaigns is a lot of fun! It’s incredible to witness what occurs when you construct a sequence, execute it, and initiate hundreds of discussions with potential clients!

I’d want to show you how to do it as well.

To do this, I’m creating Bot Academy.

Bot Academy is a 5-week course that will teach you all you need to know to run a successful Messenger marketing campaign.

Bot Academy contains the following:
Week 1: Building Your Bot (If you can use MailChimp or Aweber, you have the technical skills to do this)

Even if you don’t know how to code, I’ll teach you how to build up your first campaign, add messages, drip it to your audience, and follow up in this step-by-step video screencast. You’ll be working with me on your bot.

Week 2: Writing Your Chat Bot Script (that converts super high, and is designed to sell).

I’ll show you how to write short-form, convincing copy in this module…even if you’ve never written sales copy before.

You’ll also learn how to design a funnel that leads to a sale and a technique we uncovered for raising click rates by 20%.

Week 3: How to convince folks to opt-in (and obtain 4x to 8x cheaper/faster signups).

I’ve seen a number of fantastic bot builders…but no one joined up. So people think bots are a waste of time, when in reality, they messed up. You can’t expect people to come to you and sign up for your bot. You must publicize it. We’ll teach you how in this module.

You’ll discover how to make one-click subscriptions, how to automate them, how to integrate your bot with your other marketing initiatives, and much more.

Furthermore, we’ve built bespoke programming to raise bot subscriptions even further. You’ll gain lifelong access to this code and detailed instructions on how to utilize it, which is only available to Bot Academy students.

COURSE CONTENT