Andriy Boychuk – eCommerce Email Marketing Customer Lifecycle
Salepage : Andriy Boychuk – eCommerce Email Marketing Customer Lifecycle
Archive : Andriy Boychuk – eCommerce Email Marketing Customer Lifecycle Digital Download
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2.16 GB
What You Get: Strategy Module 1
We’ve developed an approach based on years of experience that eliminates the guesswork when setting up your foundational emails.
What it takes is an understanding of your customer’s stage of the customer lifecycle and applying it to every email sequence you create.
Module 2: Copying
Learn how to write compelling copy for opt-in forms, emails for flows, surveys, and everything in between.
View successful client examples, download useful email templates, and learn how to write flawless footer messages (that fine print at the bottom of every email).
Work on the copy yourself or pass along our guidelines outlining what to include in each email to a professional writer.
Flowium Lead Email Designer Marcy Chu will join our CEO Andriy Boychuk in Module 3 to discuss all things design.
We’ll walk you through some real-world examples of how to modify a single template to work for every email in a campaign.
We’ll also discuss the significance of Hero Images, when to use text-based emails, and how to create forms with Klaviyo’s Form Builder.
Module 4 – Application
It is now time to put your plan into action!
This step has a few stumbling blocks, so we’ve laid out a clear path for you to follow (or use to effectively outsource this crucial step).
We’ll provide you with a downloadable Klaviyo set up checklist to consult before implementing each flow, and we’ll show you how to turn your strategy, copy, and design into completed flows in Klaviyo using detail-packed videos.
Module 5 – Assess and Optimize
It is now time to begin split testing.
To get the most out of your email strategy, you must iteratively improve your approach.
We’ll show you how to analyze and improve your performance using a variety of metrics. We’ll also go over how to send a successful test email, what data to pay attention to, and when to tweak and optimize your flows.
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