Automatic Update Customer Lists: Maximizing the Sweet in this Bittersweet Fruit
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The automatic mailing of book updates to clients can make life simpler for many of those customers while also increasing revenues for the publisher, but how do we improve customer convenience while also increasing sales? Should the client list for autoshipment be opt-in or opt-out? What are some methods for reducing customer annoyance, wasted copies, and return shipping costs? How do we handle “returns” when the product is downloaded or available online? What legal or regulatory issues, such as stringent time constraints between updates, must be taken into account in order to use those autoshipment customer lists?
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