Become great at Facebook Ads

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Facebook recently hit the two billion monthly active users mark, and is now one of the largest online advertising platforms with over six million advertisers spending $10 billion every quarter between them.

To support this large ad spend, the Facebook Ads manager platform has evolved into an incredibly powerful tool. Along with this, however, comes ever greater complexity.

It has become increasingly difficult for beginners to break into the Facebook Ads world, and it’s becoming more expensive to learn how to do so, too. 

 In this blog post, we’ll outline seven high-quality sources of Facebook and online marketing training that cost little or no money.

Are you ready to become a Facebook Ads expert on a shoestring budget? Now you can. 

There are a number of companies selling comprehensive Facebook marketing courses. Many of these Facebook ads courses clock in at around $3K, with some even as high as $5K.

While these courses can provide in-depth support and get you off and running, there is a downside; Facebook is adding new advertising features at such a rapid rate that courses can soon become dated.

For many advertisers, it’s also preferable to start with a small outlay and then reinvest profits in further training, rather than rack up large training costs before running a single ad.

Fortunately, these classes that cost several thousand dollars (and without no quality control) aren’t the only options. Here’s how to get a top-level education without breaking the bank!

1. Facebook Blueprint

Who better to teach you about Facebook advertising than Facebook themselves?

The Blueprint training portal offers a diverse range of courses that are packed with information provided directly from Facebook.

All the lesson modules are kept up to date, and each contains specific skills you can learn. You can pick a guided learning path to help you develop these skills based on your job role, or brush up on knowledge you aren’t yet familiar with.

All of Blueprint’s courses are completely free, though there is certification available at $150 per module and two modules are required to pass.

That being said, there’s no need to get certified unless you’re looking to add it to your resume.  Whether you’re going for that certification or not, the Blueprint training portal is without a doubt the best place to start to get a broad understanding of facebook marketing.

2. Jon Loomer

Jon has been writing about Facebook advertising for over six years, and at least one blog post is added to his website each week.

All of these posts are available for free. Each blog post is generally a deep-dive into a new feature or advanced strategy.

This is easily one of the best places to keep up to date with the latest developments in the Facebook Ad world. Although not intended as a course, the archives can be used to learn about all the main elements of this ad platform. ..

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