Ben Adkins – Fearless Ad Lab

Your Step-by-Step Guide to Configuring, Tracking, and Scaling Facebook Ads

So You Can Use the World’s Largest Social Network to Grow Your Business.

Continue reading to find out why THIS IS DIFFERENT.

than any other Facebook Ads training course you’ve ever seen.
The Issue With Using Facebook Ads to Grow Your Business.
With our Tutorial Update Guarantee, we fix that inside Fearless Ad Lab.
(read on to find out what’s inside)

What is the Fearless Ad Lab?
(All of these sections are continually updated with the latest Facebook changes)

Area 1 of the Ad Lab:

Value: $499.95

The Foundation of a Fantastic Ad
One of the biggest reasons individuals fail when running ads is that they haven’t done the “non-ad work” required for a successful campaign. In this section of Ad Lab, we’ll lay the groundwork for everything you need to know before creating your first ad on Facebook.

Inside Lab Area 1, you’ll discover how to:

Recognize Your Audience’s True Needs
If you don’t genuinely grasp what your audience is searching for, all of your efforts to fine-tune the perfect campaign will be futile. This part will teach you how to go deep into your audience’s demands and truly determine what they want and need.
Make Your Profitable Sales Funnel
Nothing is worse than sending perfectly targeted visitors to a less-than-ideal sales funnel. It makes no difference how good your ad is if your sales funnel is faulty. This section will walk you through the process of creating an effective online sales funnel. You may immediately implement this concept to your business and begin sending Ad Traffic to it.
Make use of The Flow of Ads to Sales
It might be difficult to build up your ad and sales funnel if you don’t understand the psychological shifts that someone goes through when they transition from surfing Facebook to purchasing a product. In this part, we’ll show you the strong psychological shifts that occur during the ad-to-sales flow cycle, so you may use them to your advantage when creating commercials and businesses.
Create the ideal ad blueprint.
After you’ve completed the preceding core activities and built the basis, we’ll walk you through an overview of how to create excellent ad campaigns every time. This lesson will prepare you to assault the remaining regions of Fearless Ad Lab.

Once you’ve completed Area 1 of Fearless Ad Lab, you’ll be ready to begin creating ad campaigns the proper way by utilizing the other Ad Lab areas.

Area 2 of the Ad Lab:

Value: $999.95

Professional Advertising Targeting
In this section of Ad Lab, we’ll go deep into targeting like a pro so that you may receive the most exposure for your product at the lowest possible cost.

Inside Lab Area 2, you will learn:

Advertisement Setup Hierarchy (Campaigns, Ad Sets, Ads explained)
Insights from the Audience Tool
Targeting by Location
Interest Targeting in Depth “And” Targeting “Income” Targeting “Exclusion” Targeting
Targeting Specific Audiences

Inside Ad Lab, you’ll become a master of all the numerous targeting choices, and you’ll be able to combine them to create audiences that no one else on the globe has. This is what distinguishes pros from individuals who lose money on Facebook Ads.

Value: $499.95

Ad Lab 3: How to Create the Perfect Ad
Once you’ve understood how to pinpoint your ideal demographic, proceed to Area 3 and begin creating an ad that appeals to them in the most effective way possible. This section of the lab will teach you how to accomplish precisely that.

Inside Lab Area 3, you’ll discover:

The Making of an Effective Facebook Ad
We’ll guide you through an overview of the major components of a successful advertisement and how they all work together. This will completely prepare you for the portions that follow.
How to Make the Ideal Ad Image
You’ll discover how to generate, source, and alter the ideal ad image. This graphic will capture the attention of your target audience and ultimately lead to a click to your sales funnel (all the while keeping ad cost low).
Explained: Ad Copy and Psychology
We’ll walk over the step-by-step process of creating strong ad text that seamlessly transfers your viewers into your sales funnel.
How to Create an Ad with the Ad Editor
You’ll learn how to utilize the Facebook Ad Editor to construct your ad correctly (even if you’ve been using Facebook Ads for years).
How to Split Test Ads Correctly
Split testing ads is critical for generating effective Facebook Ad Campaigns. This section will demonstrate how to set up a split test.

Inside this section of Fearless Ad Lab, you’ll learn how to create a terrific Facebook ad that grabs attention and moves the right people to the top of your sales funnel.

Area 4 of the Ad Lab:

Value: $499.95

Pixel Definition (Conversion Tracking and Retargeting)
When running any form of ad, the most essential thing you can do is measure your conversions and build on the money you’ve invested to make your job simpler in the future. This is where tracking pixels come in. In this session, we’ll go through how to utilize pixels to expand your business and determine whether your advertising are effective.

You will learn the following skills inside this lab area:

Retargeting using the Facebook Pixel
This section will go through the numerous methods you can use the Facebook Pixel to create a remarketing list (which you can use to get even cheaper ads with big ROIs).
The Facebook Pixel for Conversion Tracking
This section will go through how to use the Facebook Pixel to track the success of your advertising.
Using an External Pixel with Facebook Ads
This section will go over a highly unique tracking mechanism that employs an external (non-FB) pixel. This is especially handy when you can’t track everything using the Facebook pixel.
When to Terminate an Ad Set or Campaign (and when to stick)
This section will teach you the precise approach we use to delete ad sets in order to maximize our ad budget and acquire cheaper clicks over time. (Most individuals destroy their efforts before they become successful, when they could just peel off unproductive parts of the campaign.)

When you finish this section of the lab, you’ll know how to utilize Pixels to measure the success of your advertising and how to create your own unique audiences (this is where a ton of money gets made).