Bob Serling – Million Dollar Joint Ventures

Archive : Bob Serling – Million Dollar Joint Ventures

I own the finest company in the world. My entire operation is made up of three easy steps:

Step 1: I identify one firm with a proven product or service and a second company with a huge and devoted consumer base. These firms are sometimes in comparable areas, although they aren’t always.

Step 2: I then broker a joint venture between them that would bring both firms substantial earnings that they would not have had otherwise. For my work, I receive a sizable fee as well as 20% of the revenues.

Step 3: I go through the same process again and again. This is frequently done with the same company I just executed the last transaction with, but with new partners on either side. Sometimes it is done with entirely new partners on both sides.

By concentrating just on these three processes, I’m nearly assured success — and a six to seven-figure yearly income. You’ve probably figured out what my “secret sauce” is by now, but just to be sure, let me state it as clearly as possible.

First and foremost, I only deal with firms who have a product or service with a proven sales history, as well as a huge list of pleased clients.

Second, I exclusively work with firms who are already successful. I do not deal with start-ups, tiny mom-and-pop shops, or enterprises that are trying to stay in business.

This is a basic yet incredibly effective strategy for success. By only dealing with established goods or services and proven customer lists — and by only selling my services to successful firms that are in a position to act and benefit on these joint ventures immediately — practically all risk is minimized for both myself and my clients.

This implies that if I sign a contract with a customer, I know they have the resources to act quickly, and we’ll all benefit far sooner than if we were experimenting with an unproven product or service or starting from scratch.

Here’s another jigsaw piece that few people understand.

When you talk about starting a business, especially one that makes 6 to 7 figures per year, you usually believe that it would require a large commitment of time, effort, and money. However, none of this is required for brokering joint ventures.

First and foremost, it is a low-traffic company. When you deal with the sorts of organizations I discussed above that are already profitable (annual sales of $1 million or more per year), your costs can quickly pile up.

For example, if you work with only ten clients in a year and generate new earnings of $150,000 each client, your share of the profits is $30,000 each, for a total revenue of $300,000. And it doesn’t take much traffic to generate ten deals.

Furthermore, you have little to no out-of-pocket expenditure. To get the job started, they pay you a retainer. And they pay the fees (if any) to conduct the joint venture’s marketing campaign, just as they would for any other marketing effort.

What about the expenses of producing the goods, providing the service, or building the client list? As you can see, your clients also give all of these. So you don’t have to invest in establishing a list, manufacturing a product, offering a service, completing orders, providing customer support, paying workers, or any of the other standard business expenditures. Your customers pay for everything.

When you think about it, this is a fantastic offer. Essentially, large corporations are lending you the use of all the assets that have taken them years and significant effort to build — and they are paying you to utilize these assets!

You also don’t need an office unless you want one because most of your joint venture agreements are done over the phone. I work from home and can easily get everything done with just one part-time assistance. So don’t expect to see me in a suit and tie (which I hate). Instead, I’m dressed casually in jeans and a t-shirt.

I mean, is this the greatest company you’ve ever heard of? It absolutely is in my opinion.

Don’t get me wrong: while the technique is quite straightforward, it does need some effort. At the same time, I can select when I work, where I work, and how much time I spend with my family, on vacation, or pursuing my passion for nature photography.

Can you repeat my success?…

Put me to the ultimate test right now.

If this seems like the type of lifestyle you’re looking for, I have some excellent news for you. You see, almost anyone who is prepared to put in the effort and understand my approach may be successful at brokering joint ventures. You can also begin part-time, working only a few hours each week at first.

I had no prior experience when I initially stated. And I don’t have a marketing or business management degree. In reality, I only finished one semester of college. The only true need is that you be ready to learn and use my approach, which is fairly easy.

However, I understand that you may be suspicious at this point. Much of what I’ve just described may appear to be beyond your degree of expertise. I promise you that it is not. But instead of attempting to persuade you, let us flip the script.

I truly want you to put what I’ve told you to the ultimate test right now – before proceeding. To do this, I’ll provide two of my basic joint venture techniques that you may utilize to put at least five figures in your bank account in the next few weeks.

After reviewing these two tactics, if you agree that you might easily generate five figures or more in only a few weeks by implementing them, then proceed with the rest of the letter. If not, simply exit this page and forget I ever suggested anything.

So here we go…

Toll Gate Joint Ventures are the first test.

Let’s start with some background information. If you’ve been in marketing for a long, you’ve undoubtedly heard of a joint venture. You can either sell your product to a joint venture partner’s customers and split the earnings, or you may sell someone else’s product to your consumers and split the profits.

I love these kinds of joint ventures, but in Million Dollar Joint Ventures, I’ll show you an even better variation called Toll Gate Joint Ventures. Because you don’t need your own product or client list to make tens or hundreds of thousands of dollars on each sale, this sophisticated kind of joint venture is lot more exciting — and far more rewarding. And you can do them again and again.

As I previously stated, all you have to do is select one firm with a fantastic product and another with a wonderful client list, then arrange a joint venture contract between them with you in the intermediate “toll gate” position, earning a percentage of the sales proceeds.

If you tried to execute these trades on your own, it might get quite difficult. When you utilize my turn-key approach, however, every step is already done for you, making them some of the simplest and most rewarding transactions you could possibly conceive.

For example, I was just speaking with a buddy who had recently undergone knee surgery, and he told me about a gadget he discovered that may reduce recovery time by 40%. The issue is that this item is difficult to locate.

When I looked into it further, I learned that the gadget was created by doctors at a major hospital chain. But here’s the kicker: the hospital chain doesn’t even sell it! So, using my tried-and-true toll gate joint venture letter, I swiftly contacted the hospital chain, offering to put together a contract to sell these gadgets to their own surgical patients.

They agreed very instantly to the offer. I’ll get a large retainer up front and a cut of any sales they make to their own patients. When done correctly, deals like these normally take about 5 to 10 hours to put up. However, they continue to pay out for months or years.

Furthermore, Toll Gate Joint Ventures are simple to locate. Some, like this one, appear when you aren’t seeking for them. But, more significantly, I’ll teach you a simple, dependable technique that anybody can use to quickly find hundreds of the greatest joint venture ideas. And by using the pre-written, tried-and-true emails, letters, and scripts I provide in this program, you’ll be able to close transactions like this in a matter of weeks.

Middle-man Test 2 Toll Booths

This Toll Gate approach could not be simpler to implement. In fact, rather of describing it to you, I’m going to let one of my pupils explain it to you. And how, as a total novice, he made $750 per hour on his first sale using only the introductory material, before even finishing the program:

“I couldn’t sleep that night after watching Bob’s first video. The notions Bob comes up with are almost frighteningly potent. Someone I knew told me the next morning that he was having a website made for $6,000. It was a shopping cart that had been customized.

I volunteered to do the task for $2,000 on the spot. I got half the money up front, then went on elance and hired someone to build the website for $500. The project is being completed as we speak, and everyone is pleased… and I made $1,500 for around 2 hours of effort.”
Detlefs, John
Sydney is located in Australia.

Now this is a perfect example of how easy the Middle-man Toll Gate is to put into action. As you can see, for just two hours of work, John made $1,500 — that’s $750 per hour. And he barely had to lift a finger.

But it actually gets even better, because you can easily do exactly what John did over and over again, as many times as you’d like. What if you were to run an ad on Craigslist offering web development services — or any other kind of service for that matter, including setting up Facebook pages, pay-per-click marketing, email marketing… and dozens of other services.

Then, once you land the deal, you post to Craigslist again and get someone to do the job for a fraction of what you charged, keeping the difference for yourself. It wouldn’t cost you a dime, you’d get an upfront deposit just like John did, and you could repeat this over and over again for years and years.

If that won’t make you some serious money in just a few weeks, I don’t know what will.

So now that you’ve put me to the test with these real life examples of how this highly profitable business works, let’s take a look in much greater detail at…

How you can duplicate my simple process
and make 6 to 7-figures brokering joint ventures

While what I’ve just shared with you are just two of the many ways to broker joint venture deals, this should give you a strong understanding of how immense the opportunity truly is. And how anyone can tap into this rewarding business and the lifestyle that comes with it.

However, as with anything that’s worth doing properly, while it is simple, it isn’t necessarily easy. Creating successful toll gate joint ventures takes real work. There are many steps and many nuances to each step.

If you make a serious mistake during any of these steps, it can make all the difference between success or failure. Believe me, I’m made many such mistakes over the years and I know from first-hand experience how just one mistake can seriously derail your efforts.

On the other hand, brokering toll gate joint ventures isn’t exactly rocket science. Like I said, I have less than one semester of college and I managed to figure the process out through trial and error.

Now you could probably figure it out on your own too, but it would take you years, just like it did for me. Or, you can get one-to-one training and mentoring, master the entire process in the shortest time possible, and quickly have a number of toll gate joint venture deals up and running, paying you a sizable retainer and a percentage of the profits for each of your deals.

All of this is available through my new program, Million Dollar Joint Ventures.

Comprehensive training and mentoring in all aspects
of brokering Toll Gate Joint Venture deals

Million Dollar Joint Ventures is a 4-month immersion program designed to give you the in-depth training, mentoring and personal support you need to successfully broker Toll Gate Joint Ventures in the shortest time possible. During this program, which I’ll conduct personally, I’ll share everything I do to produce a seven figure income with my own Toll Gates.

UPDATE: : The Mentoring version of this program was conducted earlier this year. All materials from the full 4 months are now available on a special members-only web site. So there’s no waiting to access any of the materials.

You’ll be able to avoid the serious and costly errors that you’d otherwise make trying to figure the process out on your own… focus only on those tasks that get the best results as quickly as possible… and get personalized training, advice and mentoring that will dramatically accelerate your success.

Let me start by giving you an overview of what we’ll cover together, then I’ll show you exactly how it’s delivered. There are six sections to the program, but keep in mind that this is just a partial listing of what I’ll be teaching you.

Section 1: The JV Brokering Mindset

In this section, I’ll show you how to develop the mindset necessary for succeeding as a Joint Venture Broker. Make no mistake about it, in addition to the mechanical skills needed to market your services effectively, you also need a success oriented mindset to get you through the peaks and valleys of operating your business.

Nearly anyone can learn the mechanical skills with relative ease, but the it’s the “inner game” that’s responsible for one person being wildly successful while a second person just manages to get by even though they’re using the exact same mechanical skills.

In this section, I’ll give you all the tools you need to develop a powerful, success driven mindset that will help you in every aspect of brokering joint ventures. Some of the topics we’ll cover together in this section include:

How to master a comprehensive Strategic Mindset for rapid success. Discover how the three parts of a Strategic Mindset assure you achieve your joint venture brokering goals in the shortest time possible. You’ll see how the Prospecting Mindset, Closing Mindset and Implementation Mindset work in tandem to eliminate the stumbling blocks that prevent success and assure rapid, real results you can take to the bank.

The Mindset Master Question. There’s one question above all others that you should always be asking in order to accelerate your success. In all the years I’ve been doing mentoring programs, only one person has ever gotten this right when I ask the group what that question is. It’s no coincidence that he’s one of my most successful students ever.

This simple, powerful and practical question will ramp your business up faster than you could imagine. It’s one of the most powerful tools I’ve ever discovered for building my own business and now you’ll be able to profit from it as well.

The infallible truth about modeling. Just about anything that someone else can do successfully can be modeled to accelerate your own success. But as with everything, there are pitfalls that come from not knowing exactly what to model and how to model it. I’ll give you a simple modeling formula that’s infallible for borrowing someone else’s success and cloning it for your own business.

By the way, this is not just a theoretical exercise. We’ll actually apply it to modeling some of my own most successful joint venture deals and some of my students’ most successful deals as well. So you’ll gain real world, leading edge success strategies you can immediately use in all your joint venture brokering efforts.

4 ways to switch into a high energy state even if you’re feeling lousy. Maintaining the motivation and energy to work at your best is largely a matter of the “inner game”. Even if you’re feeling lousy, sick, or just don’t want to work that day, I’ll give you four simple exercises you can do in minutes to ramp up your energy to peak performance levels.

Section 2: Leveraging your time, skills, and profits

When done properly, each Toll Gate Joint Venture should never end with just the initial deal. By leveraging the multiplication factor that’s built into every Toll Gate deal, you can easily turn each deal into many deals and vastly increase the amount of money you make. In this section, I’ll show you:

How to quickly identify where the multiplication factor “sweet spot” is in any deal. Each deal has its own specific area that can be leveraged to produce the greatest number of additional deals for the least amount of time and effort. I’ll give you a foolproof method for identifying this sweet spot in any deal — whether you’re a seasoned pro or a complete beginner.

How to turn every Toll Gate deal (even the smallest deals) into 3 to 4 deals with almost no effort. Once you’ve landed a deal, there are three different methods (and specific timing for each method) for expanding each deal to 3 or 4 deals — and sometimes more. I’ll take you through each method in detail and give you a step-by-step blueprint for multiplying the profits of every Toll Gate Joint Venture you put together.

How to turn large “Constellation Toll Gate” deals into 8 to 12 deals. In short, Constellation Toll Gates are probably the greatest leverage play there is when it comes to brokering joint ventures. The simplest explanation is that it involves many players on each side, so your profits are multiplied immensely for the same time and effort it would take to do a smaller deal.

There are three different forms of Constellation Toll Gates (which I’ll cover in great detail) and a simple way to turn each deal into a dozen deals. It’s actually much easier than it may sound, and you’ll get a complete blueprint for fully capitalizing on this powerful technique.

How to build an entire business around just 2 or 3 deals. Find out how to become the “go to” resource in any market and leverage that reputation to turn just 2 or 3 deals into a full blown 6 to 7-figure business. I’m personally using this technique right now to build an incomparable reputation in a very large market and fully leverage that reputation to bring in 7-figures annually like clockwork. It’s a breeze when you understand the process and you’ll be able to have it up and bringing in substantial profits quickly as a result of what I show you.

How to use “sphere of influence leverage” to get leading experts and authorities to bring you dozens of deals you wouldn’t have access to without them. Leading experts and authorities have devoted customers who listen to every word they say. I’ll show you a very effective way to get these experts to “champion” you to their loyal customers and bring you dozens of deals. Even if you don’t have any previous experience and you’re completely unknown to these experts, this technique will work wonders for your business.

Section 3: The four types of Toll Gate deals

In addition to the standard Toll Gate Joint Venture where you broker a deal between one company with a quality list and a second company with a quality product, there are three more ways to structure your deals. In this section, you’ll learn how to profit from all four — here’s a quick look at the other three types:

Psychographic Toll Gates. With this method, you use the behavioral and buying patterns of specific groups to find the right list and right product or service to pair with each other. This also lends itself to multiple pairings, since people in each specific behavioral category buy a variety of things consistent with their behavior. While this may sound complex and scientific, I’ll show you how to simplify the entire process and have it firing on all cylinders with just minimal effort.

Finder’s Fee Toll Gates. In every business, there are leads that never convert to paying customers. You’ll see how to take these leads and Toll Gate them to a client’s competitors and non-competitors, both in their own market and in new markets they never would have considered. This is another “windfall” type of Toll Gate that you could easily build an entire business on.

Trade Association Toll Gates. Trade associations are always looking for ways to generate revenue in addition to their membership fees. Fortunately for you and me, associations aren’t very good at spotting outside opportunities. I’ll show you how to take the strengths of any association — and the weaknesses — and turn them into multiple, ongoing Toll Gate opportunities.

Section 4: Power Prospecting

Of all the skills you need in any business, and especially as a JV broker, effective prospecting is at the top of the list. Simply put, if you can’t identify and attract the right kind of prospects on a consistent basis, you won’t have a business. So we’ll spend a significant amount of time on this critical component, including:

Four essential rules for successful prospecting. While prospecting is a critical function, it’s actually easier than you might think. Just follow these four essential rules and you’ll always have a steady flow of highly qualified prospects to sell your services to.

Two “leverage points” for getting business to come to you. If you’ve been in marketing for even a short time, then you know that a “warm” lead who contacts you is five times more likely to convert to a paying customer than a cold lead. I’ll show you two important areas to leverage that will help you attract the maximum amount of warm leads. These two techniques alone will quickly ramp up your success.

How to use Google, Amazon and Facebook to get all the qualified prospects you’ll ever need for your Toll Gate Joint Ventures. The internet provides a wealth of information for finding just the right companies to pair with each other for your Toll Gate Deals. I’ll take you through exactly how I use Google, Amazon, and Facebook to find highly qualified prospects, get their contact information, and contact them in a compelling way that makes them want to do business with you.

Successful prospecting with trade shows. Trade shows can be a rich source of qualified prospects or they can be a total bust. When you use my non-conventional “virtual trade show visit” technique, you’ll be able to mine this rich vein of leads with minimal time and effort — and with no money out of pocket.

Kick your business off quickly with my “start where you’re standing” prospecting technique. This is one of my favorite techniques because it’s actually how I got started in licensing and joint ventures. While it won’t necessarily land you the biggest deals right out of the gate, it will deliver deals you can get started with, make good money with from the start, and then quickly build on to attract larger, more profitable deals. I’ll lay the entire process out in complete detail, from getting your first client to converting that client to more and larger deals in the shortest time possible.

Section 5: Selling your services

Once you’ve found your prospects, you have to be able to sell your services to them. This is where many people come up short because they think of selling as pressuring people to buy something they aren’t interested in. But that’s not how my selling process works. Instead, it’s based on demonstrating the clear and superior value joint ventures offer a prospect and then letting them essentially sell themselves on the deal. Here’s some of what’s included in this section.

The exact emails and letters you’ll use to contact your prospects. Because all of these communications are value based, prospects quickly see how much they stand to gain and respond by setting up an appointment with you. And every document is delivered to you in word-for-word format, completely ready to go with just a few minor edits.

Complete word-for-word call scripts for selling your services. You’ll get the exact scripts I use to sell my Toll Gate Joint Venture services to my clients. These have been proven effective over many years and they’ll cut years off your learning curve. Just follow the simple instructions that come with each script and you’ll be closing deals like a pro in no time.

Legal agreements for both sides of your Toll Gate deals. You’ll need separate legal agreements for your client on the product side and your client on the list side. And you’ll get them both, completely ready to go, along with a thorough explanation of each section. By the way, my agreements are written in plain English rather than legalese, so they’re easy for both you and your clients to understand.

Everything you need to know to implement and keep your deals on track. Once you’ve closed your deal, there are a few tasks you’ll need to do to make sure both sides of your Toll Gate deals implement their portion on time. I’ll give you a simple checklist to follow that makes sure your deals are implemented properly by both sides, resulting in the most profits for everyone involved as quickly as possible.

Section 6: How to broker large Constellation Toll Gates
worth 6 and 7-figures each

I mentioned Constellation Toll Gates above, but as a quick refresher, these are large Toll Gates with multiple partners on each side. Now, you might think that I saved this for last because it’s the most difficult part of the program. Not true. It actually takes about the same amount of time and effort to land a massive deal as it does to land a smaller deal. In this section I’ll take you through everything you need to know to land large Constellation Toll gates, including:

Aggregator Toll Gates. With this method you aggregate a number of clients from the same industry — but with different products or services — into large high-profit deals. For example, in the auto enthusiast market, you’d aggregate a parts dealer, a tool and equipment dealer, high end tire dealer, towing services, auto detailing services and many more into a single, blockbuster deal. Sound complex? It isn’t really, and I’ll take you through the entire process and give you a simple blueprint to follow that you can plug in and begin to profit with immediately.

Concentric Circle Toll Gates. With this strategy, I’ll show you how to take a single Toll Gate deal and expand it quickly into dozens of deals within similar but different markets. This is one of the fastest, most effective ways to multiply your profits with the least amount of time and effort.

Comprehensive Coverage Toll Gates. In every industry, there are huge gaps between the products and services companies offer and the full array they could be offering. I’ll show you how to spot the gaps, close them quickly and use this to put together some of the largest, easiest deals imaginable. As I write this, I’ve just set up two of these deals that should each bring my business high six-figures for many years to come. And I’ll show you exact