Brian Casel – Productize
Archive: http://archive.is/uIxqo
Tired of hustling for billable hours? The Productize course and community are here to assist you transition to a scalable company strategy.
Break free from the constraints of billable hours.
Still working as a freelancer and living from job to project? Has your earning potential reached a stalemate? Are you tired of wearing all the hats and doing everything yourself?
If you wish you could never have to write another lengthy proposal or work for a customer who doesn’t respect your effort, you’re not alone.
Every freelancer will face these difficulties at some time in their career. Raising your prices and pursuing bigger fish will not get you where you need to go.
Perhaps it’s time for a raise.
Promotion? However, as self-employed online workers, we don’t have a boss to bribe for a promotion to the corner office with a greater income. No. We’re completely alone.
So, in order to actually advance in your profession and get the independence you’ve been seeking for so long, you’ll need to market yourself.
That begins with transitioning from freelancer to business owner.
The Freelancer, Frank
Frank is paid by the hour or, on occasion, by the project.
Frank owns nothing but his time.
Frank is forced to deal with “customers from hell.” Frank is overburdened and wears too many hats.
Beth the Entrepreneur
Even on her days off, Beth’s business compensates her.
Beth has an asset that is increasing in value.
Beth is focused on growing her business rather than hunting down outstanding debts.
Beth’s company runs itself, allowing her to concentrate on the larger picture.
Sure… That everything sounds fantastic.
But, for the time being, you’re stuck paying the bills with client work. The time you spend with your family consumes any remaining spare time. How are you going to make it happen when the odds are stacked against you?
Making the switch from hourly billing to a scalable firm appears to be near impossible. So, how are you going to do it?
Choose the Route of Least Resistance
You may bet your late-night weekend hours on an unproven app concept… Or go for the trendiest “passive income” possibility only to be met with crickets…
You may also take a more practical approach to developing a scalable business:
A productized service.
It’s the most effective and efficient way to advance as a business owner without endangering the farm. A productized service offers a minimal entry barrier, the shortest runway to profitability, and a proven path to scaling.
And after you’ve developed your productized service firm, you’re in a great position (and well-funded) to grow. Whether it’s expanding your product range or streamlining your business to offer you the flexibility and autonomy you deserve.
But it all begins here. You’re working hard to improve your company.
What exactly is a productized service?
A productized service, from the perspective of your customer, provides a specific “done for you” solution with a compelling value proposition, packaged at a fixed price and scope.
A productized service, from the perspective of the founder (you), is one that functions methodically and continues to generate and expand with or without your direct involvement.
Stop taking on projects only to keep the lights on. Concentrate on what you do and who you do it for. Then simplify, standardize, and automate it so it can run itself, freeing you up to focus on the big picture.
Whatever you do with your productized service, one thing is certain: you will have earned the promotion from Freelancer to Business Owner.
And with the promotion comes the following benefits:
Scalability
Create a service model that is scalable. Earn more as your company expands.
Remove yourself from the situation.
Create systems and automation so that your company can function without you.
Get paid even on vacation days.
Disconnect your job from your time. Create a self-sustaining enterprise.
Have an asset
Create a company that not only covers the bills, but also grows in value.
Consider the larger picture.
Work “on” your business rather than “in” it.
Consistent, dependable income
Put an end to the cycle of feast and hunger. Month after month, increase your basic revenue.
Learn and advance with the ultimate Productized Service course and community.
30+ self-paced video lessons are included in the course.
Comprehensive training for both new and experienced entrepreneurs. This book is for you whether you’re launching your first productized concept or you’re well into scaling mode. It provides both high-level strategic counsel and concrete, step-by-step strategies.
Templates that are ready to use
Gain access to standard operating procedures (SOPs), spreadsheets, templates, scripts, worksheets, and questionnaires—all intended to be ready to plug into your organization and utilize.
Discussion of guided lessons in our community
Each lesson is linked to a dedicated topic in the private forum where you may ask questions and exchange notes with other people who have completed the course.
Virtual Mentor
Enrollment in the ideal complement to the self-paced video lectures is automatic: Emails sent on a regular basis to keep you focused and responsible so you can follow through and make genuine change in your business.
The Private Community Discussion Forum
Dive into a variety of evergreen debates to obtain clarity and real-world knowledge. The archives may be searched in full, and the interface is mobile and email-friendly. Discourse, the most current forum system available, powers this site.
Matching Mastermind Groups
Create your own little mastermind group with other members that are on the same road as you. Join us or get paired up the next time we do our “mastermind rush” (happens every few weeks).
Business Directory Productize
Members can increase their visibility to prospective prospects by including their Productized Service business in our public directory.
Slack Chatroom for Individuals
Join the Slack-powered live members-only discussion. Who said working from anywhere had to be lonely?
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