Brian Casel – Productize 2020

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Tired of the billable hours treadmill? Step up to a business model that scales. The Productize community and training programs are here to help.

Break Free of Billable Hours.

Still freelancing and living project-to-project? Has your earning potential plateaued? Stuck wearing all the hats and doing everything yourself?

If you wish you’d never have to write a lengthy proposal again or take a client who doesn’t value your work, then you’re not alone.

Every freelancer hits these challenges at some point in their career. Even raising your rates and chasing after bigger fish won’t get you where you need to go.

Maybe it’s time for a promotion.

Promotion? But self-employed web workers like us don’t have a boss we can butter up for a promotion to the corner office with the higher salary. No. We’re on our own.

So in order to truly level up in your career and gain that freedom you’ve been chasing all these years, then you’ll need to promote yourself.

That starts with making your transition from Freelancer to Business Owner.

Sure… That all sounds great.

But right now, you’re stuck paying the bills with client work. The time you spend with your family occupies whatever free time you have left. How will you ever make it happen when the cards are stacked against you?

Making that transition from hourly billing to a business that scales seems near impossible. So how will you do it?

Take The Path of Least Resistance

You can gamble your late-night weekend hours on an unproven idea for an app… Or chase the hottest “passive income” opportunity, only to launch to crickets…

Or you can take the pragmatic approach to building a scalable business:

A productized service.

It’s the smartest and most efficient path to leveling up as a business owner, without risking the farm. A productized service has an incredibly low barrier to entry, the shortest runway to profitability, and a proven path to scalability.

And once you’ve established your productized service business, you’re perfectly positioned (and well-funded) to expand. Whether that means growing your line of products or optimizing your business to give you the freedom and ownership you deserve.

But it all starts here. You working to change your business for the better.

What is a productized service?

From your customer’s perspective a productized service offers a specialized “done for you” solution with a compelling value proposition, packaged at a set price and scope.

From the founder’s perspective (that’s you), a productized service is one that runs systematically, and continues to produce and grow with or without your direct involvement.

Stop taking on any project just to keep the lights on. Start focusing what you do and who you do it for. Then streamline, systematize, and automate it to run itself so you’re free to focus on the bigger picture.

No matter where you take your productized service, one thing is certain: You will have finally earned your promotion from Freelancer to Business Owner.

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