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Brian Tracy – Total Business Mastery Home Study Program

TOTAL BUSINESS MASTERY

Introduction……………………………………………………………………………………………………………………….. 1

Become a Great Leader…………………………………………………………………………………………. 31
Offer a Great Product or Service…………………………………………………………………………… 53
Design a Great Business Plan………………………………………………………………………………… 69
Create a Great Marketing Plan………………………………………………………………………………. 81
Generate Great Numbers…………………………………………………………………………………….. 115
Attract and Keep Great People……………………………………………………………………………. 139
Perfect a Great Sales Process………………………………………………………………………………. 157
Become a Great Businessperson…………………………………………………………………………. 175
Create a Great Customer Experience…………………………………………………………………… 187
Live a Great Life…………………………………………………………………………………………………. 207

Summary & Wrap Up……………………………………………………………………………………………………. 219

Appendix……………………………………………………………………………………………………………………….. 229

TABLE OF CONTENTS

INTRODUCTION

Build a Great Business…………………………………………………………………………………………….. 2
Zero-Based Thinking…………………………………………………………………………………………….. 12
Quick List Method………………………………………………………………………………………………… 19
10 Goal Method…………………………………………………………………………………………………….. 24
Major Definite Purpose…………………………………………………………………………………………. 27

SESSION 1

Become a Great Leader…………………………………………………………………………………………. 32
Points of Intensity………………………………………………………………………………………………….. 39
Business Skills Analysis – Key Result Areas in Business……………………………………… 44
Results Planning Form………………………………………………………………………………………….. 46

SESSION 2

Offer a Great Product or Service…………………………………………………………………………… 54
Areas of Excellence………………………………………………………………………………………………. 60

SESSION 3

Design a Great Business Plan………………………………………………………………………………… 70

SESSION 4

Create a Great Marketing Plan………………………………………………………………………………. 82
Four Principles of Marketing Strategy………………………………………………………………….. 85
The Marketing Mix……………………………………………………………………………………………….. 98

SESSION 5

Generate Great Numbers…………………………………………………………………………………….. 116
Business Numbers to Watch……………………………………………………………………………….. 120
Profit Curve…………………………………………………………………………………………………………. 130

SESSION 6

Attract and Keep Great People……………………………………………………………………………. 140

SESSION 7

Perfect a Great Sales Process………………………………………………………………………………. 158
Sales Skills Analysis – Key Result Areas in Selling……………………………………………. 163
Sales Improvement Process…………………………………………………………………………………. 170

SESSION 8

Become a Great Businessperson…………………………………………………………………………. 176

Management Skills Analysis – Key Result Areas in Management…. 183

SESSION 9

Create a Great Customer Experience…………………………………………………………………… 188
Getting Referrals…………………………………………………………………………………………………. 201

SESSION 10

Live a Great Life…………………………………………………………………………………………………. 208
Time Quadrants…………………………………………………………………………………………………… 210
Self Evaluation……………………………………………………………………………………………………. 215

SUMMARY & WRAP UP

Decision Making!……………………………………………………………………………………………….. 221
Seminar Evaluation……………………………………………………………………………………………… 225
Action Planning ………………………………………………………………………………………………….. 227

APPENDIX

Business Planning for Solid Growth……………………………………………………………………. 230
Business Plan Template………………………………………………………………………………………. 242

Archive : Brian Tracy – Total Business Mastery Home Study Program

Do you ever feel like you’ve tried every business-building technique out there, only to continue experiencing the same mediocre results with your business? You put in more time, more energy and more thought than ever — only to remain stagnant. You feel stuck and frustrated, and you’re not sure what to do next.

What if you could find and implement a proven system for laying a solid foundation of smart business principles – and then add cutting-edge techniques for an unbeatable combination that resulted in absolute success?

Now you can.
Presenting the complete “Total Business Mastery” Home Study Program.

This is where all of my research comes together. If you’ve ever dreamed of starting a multi-million-dollar business, begin here.

When you achieve “Total Business Mastery,” you:

Know exactly how to build a team that propels you to success
Watch your business grow — quickly and more easily than you’ve ever thought possible
Become super-effective and -efficient, so your productivity skyrockets
Enjoy higher profits and more free time
Finally relax and enjoy the reason you started your business in the first place
Feel like you’re FINALLY living your ideal life

COURSE CONTENT

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