Carl Galletti – 2001 Greatest Headlines Ever Writte

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Better headlines are the single most critical thing you can do to substantially enhance your advertising and marketing. There is no better way to accomplish it than by studying the best headlines ever penned. As David Ogilvy put it: “On average, five times more people read the headlines than the body content… As a result, unless your headline sells your goods, you’ve spent 90% of your money. ..headlines, more than anything else, determine an advertisement’s success or failure.” Jay Abraham, a leading marketing guru, stated: “Simply tweaking the headline may raise the number of new prospects and sales by up to 17 times. That’s a 1,700% return.” “Selling punch in your headline is perhaps the most crucial thing,” Don Belding noted. John Caples added his voice: “I’ve seen one mail order advertisement sell not twice, not three times, but 19 1/2 times as many goods as another… The difference was that one used the correct appeal while the other used the incorrect one… Typically, the appeal is reflected in the headline.” “If an advertisement’s headline is poor, even the best copywriter in the world cannot write copy that will sell the goods…because if the headline is poor, the copy will not be read. And unread content does not sell products. On the other hand, if the headline is strong enough, writing the text is a breeze.” “…Perhaps you’ve read somewhere that the headline itself represents 50% of the value of an entire advertisement,” said Vic Schwab. 70%, in other words. That is, 80%. The truth is that you cannot possibly evaluate it in percentages… The headline is what draws people into the copy… the copywriter’s aim in life should be to try to make it harder for people to pass up his advertisement than to read it. And right in his headline he takes the first, and truly giant, step on the road to that goal.” Andy Byrne says this: “The problem with many advertisers, and even with advertising writers, is that they don’t appreciate how much the headline can affect the response of the advertisement…two headlines were tested against each other…the second pulled 300 percent more… Another headline test… The second headline actually pulled five times as many Claude Hopkins said: “It is not uncommon for a change in headlines to multiply returns from five to ten times over… It is a basic law in advertising that no advertisement is better than its headline ” There’s no better way to write great headlines than to study other great headlines. This book has 2001 of them. Take each that you like and write it down on a separate 3×5 index card. When you’re ready to create your headline, shuffle through the cards, not to copy but to be inspired. You’ll soon find ideas jumping out at you. Now you’re on your way to great results. Each and every one of the headlines in this book is a proven winner. Chances are that many of them can be quickly and easily adapted to your own special needs. They will save you countless hours of time and effort. And bring you thousands of dollars in increased profits from your advertising. No need to struggle trying to come up with an effective headline. It doesn’t have to be that way anymore because this book makes it easy. It saves you hundreds of hours and untold expense trying to assemble a collection likes this. You’d have to study hundreds of publications to select the winning headlines. So, having a convenient, easy to use collection like this is a real time and money saver. But it’s real value is in the results you’ll get with better headlines. It doesn’t matter whether you are writing ads for your web pages, email, a magazine, a sales letter, or whatever, this book will inspire you to write better headlines that will multiply your results way beyond it’s small investment. The increased profits from just one ad alone should easily repay you many times over. And you’ll be able to use it for every ad you write from now on.

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