Chase Dimond – The Master Flow Cheat Sheet
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What You Will Receive:
The Master Flow Cheat Sheet is a PDF with ten various flows (aka email automations) that you may put up for your (or your clients’) brand.
It includes five pre-purchase flows and five post-purchase flows that are critical to assisting Ecommerce companies in increasing email engagement and revenue.
We offer the following for each of the ten possible flows:
– Flow Overview – Flow Configuration (Relevant Triggers and Filters)
– Visual Configuration (A real screenshot of each flow setup)
– Deconstruction of each email in each flow (touchpoints, subject lines, send time/delay, and 2 to 4 email instances).
This PDF contains all of the information you need to understand, visualize, and execute all of the main flows.
Two of the flows we discuss, for example, address the following use cases:
1. Someone who started the checkout procedure but did not finish it.
– This will initiate an Abandoned Checkout Flow, in which emails are sent to consumers who add products to their basket and proceed through part of the checkout process but fail to finish a transaction within a certain time frame. Given that 7 out of 10 shopping carts are abandoned, there’s a lot of room for income recovery here.
2. Sent to clients who have previously interacted with your business but have not done so in a specified amount of time.
– This would initiate a Customer Winback Flow (also known as re-engagement emails), in which emails are sent to customers who made a transaction (usually 3, 6, or 12 months ago) but have not made another purchase subsequently. It costs five times as much to gain a new client as it does to maintain existing consumers and promote repeat orders.
These are only some instances. An email flow can be triggered by an infinite number of situations.
We go over ten must-have flows:
– The Welcome Series for Non Buyers\s- The 4 Abandoned Flows\s- 2 Customer Thank You Flows
– The Winback Flow\s- The VIP Flow\s- The Cross-sell / Upsell Flow
The beauty about flows is that they’ll work around the clock for you so you can make money while you sleep.
In other words, you can automate messages that will help grow your business, without losing any of the personalization and relevancy needed to build strong customer loyalty.
Without at least basic versions of each of these flows up and running, you’re missing out on a relatively easily realized source of store revenue.
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