Chet Holmes – The Seven Musts of Marketing
Archive : Chet Holmes – The Seven Musts of Marketing
Mr. Chet Holmes
The Seven Marketing Musts
Chet Holmes has an uncanny ability to restructure enterprises. Chet has worked with several Fortune 500 organizations, tripling business for many of them. Is the title of his book, The Ultimate Sales Machine. Holmes discusses the seven marketing musts.
1. Advertising a. It must be distinctive; b. It must capture attention with a screaming title; c. After your headline hooks them, your body text must keep them reading; and d. It must have a call to action.
2. Direct Mail a. Use as much color as possible b. Embellish the envelope with messages
3. Corporate Literature a. The key instrument is the brochure b. It contains significant facts and the main story
4. Public Relations a. Trade shows b. Press releases c. News coverage
5. Personal Contact a. Simply put, this would include sales visits, phone calls, or any other method of person-to-person marketing.
b. Considered the most effective kind of marketing.
6. Market Education a. Trade exhibitions and market education are included. b. Get recognized, Drive Traffic, and Capture Leads! c. Charity Events
7. Internet a. Capture leads; b. Develop a relationship; c. Interact as much as possible; d. Provide a webinar; and e. Convert traffic to sales.
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