Chris Mercer – Measurement Marketing Academy

Chris Mercer – Measurement Marketing Academy

Archive : Chris Mercer – Measurement Marketing Academy

Using the Measurement Marketing System, you can finally take control of your numbers, transform your sales funnels, and make more money.
What You Must Do Now To Change Your Business Tomorrow – And Forever

KNOW WHERE EACH SALE COMES FROM IN ORDER TO SELL MORE

Consider asking each customer who visits your online store how they heard about you… And imagine knowing that it was just one billboard or newspaper ad that brought them all in, ready to buy. How much could you scale your advertising with just one answer…

Imagine asking each online customer which email, keyword, tweet, or Adword generated the most sales…

You’ll know the answers to those questions once you set up and begin using Google Analytics correctly.

You can begin implementing a simple technique that will save you money and time tomorrow in just 15 minutes (literally, tomorrow).

ON EVERY PAGE, ENGAGE AND CONVERT YOUR PROSPECTS AND LEADS.

What will you do next week to increase engagement, establish authority, and convert leads to purchases?

Should you change your headline?
Should you redesign your landing page?
Should I write another blog post?
Would you like to change the color of your “buy” button?
Should there be more testimonials?
You can’t improve something unless you know what’s wrong with it. Stop speculating and KNOW what you need to do to engage your prospects and convert them into buyers.
START MARKETING ON THE BASIS OF TRUTH AND DATA NOT HOPE AND GUT

Stop being reactive to daily sales figures, page views, or email opens. Stop making decisions based on gut instinct, advice from a coworker, or because everyone else is.

Success begins with knowing how, when, and where to find real, actionable information, as well as understanding how to improve on what you already have.

The Measurement Marketing Academy alters your perspective on marketing so that you have a plan for what to do next and are confident and prepared to make the big swings that make the most difference. Each and every day.
Introducing:
The Marketing Measurement Academy
The Proven System That Will Change the Way You Think About Marketing
START WITH THE BASICS TO SEE IMMEDIATE SUCCESS THAT YOU CAN MEASURE.

Begin with a big win! We’ll walk you through setting up and using Google Analytics correctly. You’ll be able to make small but significant changes in a matter of hours, giving you instant success and the confidence to move forward.

INSTRUCTION THAT IS SERIOUSLY SIMPLE BUT FOCUSED

Data and numbers can be intimidating, and experimenting with “Google Analytics” can be more than many marketers are willing to take on, but The Measurement Marketing Academy provides simple, easy-to-follow guidance in a screen-share environment. Watch, listen, learn, apply, and ask as many questions as you need.

AS YOUR KNOWLEDGE GROWS, MOVE QUICKLY FROM “HOW” TO “WHY” AND “WHAT NEXT.”

Learning how is one thing, but understanding why and what to do next is what the Measurement Marketing Academy is all about. You’ll see how top marketers are utilizing their newly discovered gold mine of data to effect real, meaningful change.

PRIORITIZE THE DATA AND FOCUS ON THE PLAN

Every other marketing course you’ve taken has taught you new techniques. Measurement Marketing is different. You learn which new tactic works best for your niche, your business and your customers. Sure, growth can happen to anyone, but building a long term, sustainable business starts with knowing what is working now and how you can make it better.

Become a Member Of:

The Marketing Measurement Academy
This one-of-a-kind program includes the following:

Expert instructors lead you step-by-step in a screen sharing “over-the-shoulder” video workshop. You’ll see how to complete the topic and how other marketers use the information to save money, increase leads and sales and raise ROI.

Multiple ways to access workshops – choose the lesson plan style series of topics that will help you master certain skills or use the workshop library to enhance your learning or give you insights when you need them.

Our unparalleled triple-level support gives you feedback at every turn. Get quick response answers to your questions – often including screenshots and video feedback. PLUS join live Q/A Calls in a screen share environment.

SOME OF WHAT YOU’LL LEARN IN THE MEASUREMENT MARKETING ACADEMY

Not A One-Size-Fits-All Curriculum. Learn To Use And Master Data Tools Based On Your Needs And Skill Level

Step-by-step, detailed, workshops guide you through every screen of google analytics so there’s no question about how you should set-up your analytics account (or how you should change your current set up to gain more accurate information) (or how you should change your current set up to gain more accurate information)

Learn why and how Google Tag Manager can open doors to information crucial to understanding your customers. Explore at your own pace, through detailed instruction with lessons based on current\stechnical level.

See where to find and how to use both simple and advanced reports that matter most to your business and get insight into how other marketers are using the information to attract and convert more customers.

Finally learn how data and marketing work hand-in-hand. Understand how to track your website visitors, know who they are and where they came from and measure their engagement so you can find and convert more of them into buyers and leads.

Strategies and tools for implementing ad campaigns with confidence. Understand how to set-up and use GTM and GA to get insights about your traffic, retarget your visitors, and scale back your spending when things aren’t working right. (know when things aren’t working right!)

Know how other business owners and marketers are using data for your specific niche – direct response, e-commerce, bloggers, brick & mortar businesses or affiliate sales.

Understand how and when to use tools such as Google Data Studio and Google Optimize. Connect these and other data tools to your analytics account to get more detailed information.

Live workshops show the latest and greatest methods, re-emphasizes important strategies or share important updates. (when Google changes what or how they do something, we will break it down so you don’t have to figure it out\son your own

What’s Inside The Measurement Marketing Academy
Finally be in control of your numbers, transform your sales funnels, and make more money

• More than 80, step-by-step, detailed, screen-sharing workshop videos divided by topic, skill level, and marketing goal.
• A traffic tracking method that works instantly – giving you immediate insights and will save you money on your next ad campaign and make a huge difference in your ROI.
• Workshops geared for complete beginners and others for advanced marketers looking for more specific and detailed strategies.
• “Ask The Expert” Support that is unparalleled in scope.  Ask any question of our in-the-trenches team and get a detailed response.  Not just links to a knowledge base article,  you’ll get real answers in a real conversation.
• Live workshops to teach new features, tricks, and strategies.
• Live, weekly, Q/A Group Chat with other members and our team so we can screen share and walk you through any issue you have.  It’s group coaching…and if you need more support afterward we are here to continue helping.

COURSE CONTENT