Chris Orzechowski – Badass Black Friday Bundle

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What You Get: Black Friday Bootcamp Course #1
This is a little lesson I put up for one of my e-commerce coaching groups. It covers the high-level strategy you must employ to MAXIMIZE BFCM sales.

I go through everything, including how to plan your promotional schedule. When should emails be sent? when you should START and END your promotion (s). Most importantly, you’ll learn how to STAND OUT and catch attention in a congested inbox so you can smash every sales record.
After watching this mini-course, you’ll be churning out high-converting BFCM ads in no time!

Make It Rain Course #2 Monthly BFCM/Q4 Planning Meeting
This is a unique “members-only” coaching call that I taped with a select group of my top students to assist them in preparing their customers’ brands for BFCM success.
During this session, I even review (and modify) a couple of my students’ BFCM emails.
You may peek behind my back and see how I think about creating these email campaigns and sequences – quite useful!

Make It Rain #3 Monthly Issue #8
Part 1 of the Black Friday/Cyber Monday MEGA Issue – My “A-Z” guide to developing very successful Cyber Week email marketing campaigns.
– The FIRST email you should send in November to raise sales from every email you send over the following six weeks. (I wrote this email specifically for you. You may copy it verbatim. Simply enter a few data about your company, push submit, and watch the sales come in.)
– How to create a three-month promotional calendar in under 60 minutes. (Also, how to choose which subjects to email to which subscribers on which days.)
– What to do (rather than simply offering a discount or a bonus) to create a purchasing frenzy, build word-of-mouth buzz, develop raving fans, and maybe lead to record-breaking sales.
– A analysis of a selection of BFCM emails, including some from a series that generated six figures in a single week.

Make It Rain 4th Course #9 Monthly Issue
Part 2 of the Black Friday/Cyber Monday MEGA Issue – The “Magic Box” Method I used to block off 25 hours of creative time on my schedule so that I could complete more work in less time and with less stress. as well as extra time for myself.
– The biggest blunder I made when I first started building my team. and how I modified it so that everyone could function more autonomously.
– How to ultimately figure out what you want out of life. and where to go to acquire it.
– Why attempting to be a “cool boss” may do more harm than good to your employees.
– One psychological insight that will make selling to “money people” ten times simpler. This is especially effective if you’re offering a high-end product or service.
– One piece of software that can reduce your weekly call volume by 70% (or more).
– The “AC” email marketing, which will skyrocket your Black Friday/Cyber Monday sales.
– How to generate a TON of sales from folks who did not purchase from your BF/CM campaign.
– Why offering a discount may actually DECREASE your sales and turn off a huge portion of your clients.
– When to utilize a discount vs. other sorts of offers in your emails (both are effective and may be used strategically). But you have to do it correctly.)
– How to rapidly instill in your clients a “I have to spend money with this brand” sensation. even if they weren’t going to buy anything before viewing your email.
– An examination of a six-figure BF/CM email marketing campaign (meaning: we actually ran this for one of my e-commerce clients and generated six-figures in sales with it).
– A two-word subject line you may use on Black Friday to stand out and get your readers’ attention. even if everyone else is yelling about their sales.
– If you feel that delivering discounts ‘cheapens’ your business, this is the sort of campaign you should conduct.
– How to modify this campaign for OTHER ANNUAL HOLIDAYS (such as Mother’s Day and Father’s Day). I even came up with a brief email hook that you can use till spring.

Make It Rain Course #5 Monthly Issue #20
The SMS Sign Up Sequence that let us develop an SMS list by 1,000+ members while earning $10,000+ in revenue on Black Friday / Cyber Monday 2021.
– How to sell a TON of merchandise on Thanksgiving. without offending everyone on your list. (In fact, if you perform this promotion well, people will be dizzy with excitement.)
– A psychological trigger that you might utilize in your text to entice your clients to buy your items.
– Why BFCM21 will be considerably different from previous years. and the adjustments you need make to your plan in order to stand out in the inbox (and make a ton of sales).
– How the most astute marketers and brand owners are preparing for iOS 14 and iOS 15. (and the big shift you need to make to thrive).
– Will SMS marketing kill or replace email? Page 3 has my unexpected response.
– How to significantly raise your EHR (effective hourly rate), allowing you to earn revenues while working less.
– Insights from an SMS campaign I launched in 2017 that performed admirably. It had customers requesting us to send them MORE SMS (a nice strategy you may use for your own company).
– How to craft headlines and subject lines that pique your interest INSTANTLY. that suck your prospects in and DEMAND attention. (Try this with your landing pages and advertisement pages and watch your click-through rates skyrocket.)
– The most common copy error I see most copywriters and brand owners make with ALL of their emails, landing sites, advertisements, video scripts, and other marketing materials.
– If you fix just one item, you’ll be surprised at how much better your text reads and converts.
– How to get your consumers to “think beyond the transaction” and become emotionally invested in your goods. As a result, people feel obligated to purchase. (Sneaky, but potent. And, sure, quite ethical.)
– 6 SMS messages that acted as a “primer” for our sales pitches. while making our consumers feel a surge of good ideas and feelings.
– How to write leaner, pithier text.
– Three copy principles for SMS message conversion.
– Two basic SMS list building campaigns that you can create in a matter of minutes to begin increasing your list.
– The Ultimate “Trojan Horse” campaign to bait your clients to buy from you for BFCM.
– You should test the Triple Threat BFCM campaign schedule in Q4. (Does it have the potential to treble your sales? There is only one way to find out.)
– What almost EVERYONE gets wrong with Gary Vee’s jab-jab-jab-right hook marketing strategy. and why it would be the best strategy to employ in the fourth quarter (and beyond).
– 5 additional SMS list building examples that will help you obtain a TON of new subscribers while also earning a TON of “easy sales” in the process.
– How to’scoop up’ buckets of new buyers using email. Even those who do not buy from you.
– Are you afraid of sending too many emails? Check out the idea on page 22 to decrease complaints while increasing sales.
– The four main campaigns that EVERY brand should conduct on a monthly basis. even if you are not in e-commerce. (I use this with my own list and it works great.)

Holiday Sale Super Sequence Course #6
Want to get even more sales during the holidays (without having to figure out your promotional calendar)?
This Holiday Sale Super Sequence is based on campaigns I still execute for my agency clients that consistently produce $30-$50K.
It includes SIX email templates, a quick-start installation video, and a special extra.
So, if you want to simply produce large sales every time there is a holiday, this course will assist you in doing so.
This sequence is ideal for BFCM, but you can also use it to run other holiday promotions throughout the year.

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