Christina Daves – PR University

This will save you thousands, if not tens of thousands of dollars every month in hiring and retaining a publicist….

Good day and welcome. Christina Daves is a businesswoman, best-selling author, public speaker, and business coach. I have been informed that my enthusiasm for business is contagious.

If there’s one thought I want to leave you with today while you’re on this page, it’s that you can do your own public relations and have a lot of success.

My experience is not unique. I had designed a product, was ecstatic about my new enterprise, and believed deep down that I would be successful. I only had to inform the world about my product. I couldn’t afford advertising or a PR, so I had to find it out on my own.

I began booking myself in the media on a regular basis. When I was making some progress and had a marketing budget, I thought to myself, “I should employ a publicist now because if I can accomplish all of this, think what they can do!”

So I hired a PR, and despite their lofty promises, guess what? Significant disappointment.

And would you believe that in my first month of working with them, I was booked on Dr. Oz, FOX, and had pieces published in Parenting Magazine and the Washington Post?

They didn’t get me anything.

So… I let them go.

Realizing what I could accomplish on my own and not wanting to pay them a large check once a month for potentially nothing, I continued on my own – working, modifying, and figuring out what worked and what didn’t.

It turns out I made the perfect decision since I ended up appearing three times on the Steve Harvey Show and on other news shows around the United States. In addition, I’ve appeared in national, regional, and local journals and newspapers.

Here’s the reality about publicists, and it’s critical that you grasp it…

They aren’t as invested in your company as you are.
They will never be able to match your enthusiasm or energy.
They do not devote the same amount of time that you spend every day.

They almost certainly represent numerous clients, so you’re not the only one on their mind.

So, in addition to competing with your competitors, you must battle for your publicist’s time and attention.

There’s a better way to handle things that will save you thousands, if not tens of thousands, of dollars every month on hiring and retaining a publicist.

I educate folks how to gain a lot of publicity for themselves.

And, as seen by the numerous testimonies on this website, I’m quite excellent at it.

I’ve assisted numerous small company owners and entrepreneurs just like you in taking their businesses to the next level.

If watching your competitors’ inferior items on TV shows, magazines, and newspapers makes your stomach turn, it’s time to seize complete control of your firm.

Stop depending on others to accomplish your task. It will be considerably less expensive and more effective to do it yourself.

Because you know your industry inside and out, you can pitch the media better than anybody else.

You will be developing relationships with essential people and decision makers along the way. There is no middleman; they are interacting with you directly.

As a result, you get to “know people” who “know people,” which is one of the quickest methods to expand your business.

These ties will have an influence not just on your present project, but also on future initiatives.

I’m always doing amazing things and meeting new people…

I got invited to Sage Summit 2015 a few days ago.

I gave the Entrepreneurial Rule Breaker Award to this year’s recipient after winning it in 2014.

I spoke on two panels while there: Entrepreneurial Rule Breakers and Women in Business.

I was interviewed on three radio shows, including Bloomberg, and had my picture taken with Chad Hurley, the founder of YouTube (since I talk about YouTube a lot).