Connectio -Smarten your Facebook Ads
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You’ll Need These 17 Facebook Advertising Tools in 2018
You’ve probably heard that Facebook has more than 2 billion monthly active users. The true strength comes from learning what those users are truly interested in. What causes their emotional reactions? What catches their eye? What piques their interest?
Facebook, as a social network, continues to be a site where individuals share their experiences, views, and interests. This is precisely why there has been such a recent emphasis on data security.
Simultaneously, Facebook has aided in making advertising more targeted and relevant than ever before. For example, the average active user likes at least 20 pages that reflect particular features and interests. Other types of data may be used to customise your advertising with Facebook Ad Manager.
However, realizing its full potential might be difficult. The process may be complicated, and finding the ideal audience takes time and specialized knowledge.
Both of which are scarce in many firms.
As a result, you should consider employing some of the top Facebook advertising tools to boost your efforts. We’ve compiled a list of some of the top ones for 2018:
Be Innovative
Epic designs are required to captivate your audience and get the most out of Facebook advertising. Many small to medium-sized businesses cannot afford to hire a top-tier designer or team. Fortunately, there are several resources available to assist you in creating great advertisements:
Qwaya
Qwaya would be a good competitor in a competition for the comprehensive Facebook ad tool. It’s essentially a third-party Facebook Ad Manager with a slew of features that will make your marketing team’s life easier.
Qwaya not only assists you in creating a Facebook ad, but it also assists you in organizing the complete campaign. There’s also an option to manage the rotation of your advertising.
Top three characteristics:
Ad Scheduler: Does exactly what it says. This allows you to choose when you want your Facebook advertisements to appear and target the best moments.
Split-testing is one of the features that distinguishes Qwaya from its competitors. Split-testing your campaigns is a sure-fire technique to significantly enhance that all-important conversion rate.
Free Training Session: If you’re a beginner or feel you need to learn more, a training session will be extremely beneficial. And it’s completely free, so what do you have to lose?
Driftrock
Any firm that employs the phrase “get an unfair edge” will pique your interest. It’s an additional challenge to live up to it. Driftrock’s automatic ad capabilities allow it to accomplish both. In a nutshell, the technology enables you to build triggered advertising. The cool thing about this is that those triggers may be anything like the weather, TV schedules, or other occurrences.
For example, if you own an umbrella shop, you may schedule your adverts to display anytime it rains.
Top three characteristics:
Custom audience synching: For optimum reach, you may coordinate your campaigns across various media.
Dashboard: This allows you to manage numerous campaigns at the same time and compare performance.
Driftrock offers a feature that allows you to follow client trips even if they go offline.
Canva
(Image courtesy of Canva.com)
Canva, although being launched in 2012, has quickly become a vital tool for many organizations. It’s a free, simple graphic design service that may be used for a variety of reasons, including Facebook posts, cover photographs, and event graphics.
Canva also provides you with access to over a million photographs that you may use without worrying about violating copyright. Because of the tool’s high quality, it is employed by both design beginners and pros.
Top three characteristics:
Design Grid: Allows you to design customisable grids that you can modify as you add photos. This is a clever technique to get some ideas and make your ad stand out.
Transparent Photos: For your ad to be successful, the images and words must collaborate to produce an eye-catching design. The ability to fade the graphics into the backdrop is a smart technique to do this.
Canva ranks speech bubbles as one of its top features. Though it may appear a touch cheesy, it may be used to captivate your audience. This is dependent on the type of brand you want to present as well as the reputation of your company.
Pablo created by Buffer
(Image from of Pablo.buffer.com)
Buffer’s Pablo has two major selling points:
Ease of use: Go to its webpage and you will view the screenshot. On this website, you may make a Facebook ad-ready image in 30 seconds. Of course, in principle, it’s just 30 seconds, given that you should spend time selecting the proper image and wording for your campaign. But the point is, if there was ever a circumstance where you could develop an ad with someone holding your hand the entire time, this would be it.
Buffer analytics: Because of its strong relationship with Buffer, each Pablo-created ad or post will instantly benefit from built-in analytics. This will provide you with valuable information on the effectiveness of your Facebook advertisements.
Top three characteristics:
More than 600,000 images and designs:
The Pablo by Buffer team has amassed a collection of over 600,000 distinct photos. All of which are searchable in a database.
Customize Designs on One Page: As previously said, epic Facebook advertisements may be built up and created in three stages.
Buffer support: Because Pablo is part of Buffer, you will instantly receive the benefits of analytics and sharing possibilities.
Headline Analyzer for CoSchedule
(Image courtesy of Coschedule.com)
Creating a great, captivating headline demands as much concentration as creating visuals. CoSchedule’s headline analyzer tool assists you in improving your copywriting abilities and getting your audience to click on the ad.
CoSchedule will generate an analysis in seconds after you enter a headline:
(Image courtesy of Coschedule.com)
The analysis will present you with a score out of 100 and advice on how to enhance your headline. It covers four major word types: common, unusual, emotive, and powerful. It is critical to achieve a balance with each aspect in order to create an ad that captures attention and connects with the viewer.
We could provide all kinds of facts to back this claim, but instead we’ll use an example:
(Image courtesy of Chevymall.com)
Chevrolet’s poster is straightforward, direct, and hilarious. With the flowing curve of the Corvette, the image is eye-catching enough, but the title takes it to the next level. The commercial, which pokes fun at Volvo’s “boring, safe” image, is aimed at an audience with a feeling of fun and excitement.
It’s a classic example of a headline and an image collaborating to produce an amazing advertising campaign.
Top three characteristics:
Direct: Simply enter a headline and let the analyzer handle the rest.
Report: This brief and simple report provides you with valuable information into your headline writing abilities. It will assist you in taking a balanced approach.
CoSchedule: The analyzer tool’s host may also help you with your overall marketing strategy.
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