Conversionxl – Personalizing For Conversion
Archive : Conversionxl – Personalizing For Conversion
Increasing Conversions Through Personalization
Live Training
Learn how to set up and leverage personalisation to increase conversions across the client lifetime.
This practical training is designed for people who are familiar with website optimization and want to apply intelligent targeting to increase ROI.
Enroll in this four-week, eight-class customizing course to learn:
Create a personalized plan from the ground up.
Assess and select the best tools and technology for your company.
Analyze and frame findings in order to preach victories.
To get excellent commercial outcomes, combine customization with other technologies such as account-based marketing, SEO, and A/B testing.
…and much, much more.
This live course begins on June 5th.
Guy Yalif, Personalization Specialist
This Course Is For You If…
You are familiar with the fundamentals of website A/B testing. It is OK to be a novice when it comes to A/B testing.
This training will be much more beneficial to advanced A/B testers.
You attempted A/B testing and concluded that “it didn’t work for me.”
You are responsible for persuading your website visitors to perform a certain action. This frequently indicates that your title includes the words “growth,” “demand generation,” or “acquisition.”
If…, this course is not for you.
Your website is unimportant to your company.
You dislike using a quantitative approach to growth.
You’ve never considered web SEO.
You should have the following skills before enrolling in this course:
A fundamental understanding of how to build up an A/B test, call winners, and sequence tests. You do not need to be an expert in any of them, nor do you need to understand the mechanics in great depth. These abilities give a solid foundation for learning customisation.
A fundamental grasp of web SEO.
This is a customized course for beginners to intermediates.
Why Do Most Personalization Attempts Fail?
If you’ve been in the marketing industry for a long, you’ve probably heard a lot about customization.
“Promote one-to-one consumer interactions.”
“Speak to the appropriate customer at the right time with the correct message.”
“Mass marketing has ended.” It’s all about targeting individuals with personalized messages.”
Great. All of this sounds great in principle, but in practice, the folks yelling these things on stages and in blog articles are seldom entrusted with implementing personalisation at scale, nor are they accountable for reporting the outcomes.
Personalization is difficult to achieve, whether you’re starting with some fundamental rule-based reasoning or doing mass-scale predictive targeting. When done correctly, however, it is the greatest ROI optimization action you can conduct.
Customers should be segmented and targeted in order to increase revenue and conversions.
Personalization may be done correctly.
Guy Yalif, a product management and customization veteran, will lead you through interactive and applicable courses that will show you how to evaluate, segment, and target the most lucrative consumers for higher revenue and conversions.
Simply put, this live online course will show you how to use personalisation to generate better outcomes. You will investigate many methods of customisation and select the best one for your company. You’ll discover how to combine customization with other optimization techniques like as A/B testing. Finally, you’ll learn how to assess the results and deliver them to your company’s champions of the cause.
You’ll be able to… in only four weeks.
Understand customization in depth, including how it fits into and improves various stages of the customer lifecycle.
Learn how to apply personalisation in both B2B and B2C settings.
Combine customization with data, account-based marketing, and creative agency/team work.
Set up a plan and the necessary tools and procedures to enable personalisation in your firm.
Avoid common problems that marketers face when using customization.
Increase the value of your optimization efforts. Isn’t that what it’s all about?
Schedule of Classes
The live classes will last 60-90 minutes and will be held twice a week at 9:30 a.m. Pacific / 12:30 p.m. Eastern. This hour is also convenient for those in Europe.
Those who attend in person will be able to participate in a Q&A (sorry, Asia-Pacific friends, but you’ll still have full access to all of the recordings).
Personalization for Conversion Class 1 Personalization Class 1: What Is Personalization?
We’ll begin with a review of mobile and desktop website personalisation as a strategy for increasing conversions. We’ll assist you in determining which one is best for you when you meet various scenarios.
Topics covered include:
What are the many types of web optimization, and how do they differ? A/B split testing Multivariate analysis. Personalization based on rules. Personalization based on predictions.
Certain strategy is appropriate in which circumstances?
Some of the tools available now for each
Personalization is used in a variety of industries, including ecommerce, financial services, lead generation, business-to-business, and others.
How much and what sort of data do I need to personalize effectively?
Where do we bring the greatest value as marketers?
5th of June, 2017
Class 2: Customer Segmentation and Choosing What to Optimize for
We’ll speak about several techniques to segmenting your clients and what it means for your personalisation strategy in this webinar.
Topics covered include:
- Approaches to segmentation
What is desirable and what is feasible?
What role does the customer life cycle play in your personalisation strategy?
What criteria do you use to decide what to optimize for? What effect does your optimization objective have on your work?
7th of June, 2017Class 3: Choosing What to Personalize: Methods for Creating Creative
Where do we begin? What experiences should we prioritize? Where should we direct our next wave of energy once we have data?
Personalization requires creativity. Personalization is built on the words, pictures, and layouts that modify the mobile and desktop online experience. How do we go about achieving this practically? What workflow is critical?
Topics covered include:
How to Generate Variation Concepts
Personalization inventive kinds that are commonly utilized
Workflow for developing customized creative
Working in-house and with agencies
Setting expectations and managing approvals
12th of June, 2017
A/B and MVT in Class 4 Personalization Through TestingIn this session, we’ll begin by putting up an A/B test and a multivariate test step by step in order to improve conversions. We’ll look at what kinds of personalisation are available with these tools. We’ll then discuss where we, as marketers, can provide the greatest value.
Topics covered include:
A firsthand look at driving conversions with an A/B test
The benefits and drawbacks of A/B testing
The benefits and drawbacks of multivariate testing (MVT)
How A/B and MVT help marketers and agencies add value
14th of June, 2017
B2C Personalization (Class 5)We’ll delve deeper into personalization approaches with a focus on driving consumer behavior in this session. We’ll go over some examples of rules-based and predictive personalization setups.
Topics covered include:
b2c personalization objectives
A firsthand look at driving conversions with rules-based personalization (RBP)
A firsthand look at driving conversions with predictive personalization (PP)
How marketers and agencies offer value with RBP and PP
June 19th, 2017\sClass 6\sClass 6: B2B PersonalizationIn this session we’ll dive deeper into personalization approaches with a focus on driving the behavior of business customers. We’ll address the unique challenges of b2b personalization, which often include low traffic volume and low conversion rates. We’ll walk through example setups with rules based and predictive personalization.
Topics covered include:
Goals of b2b personalization and key differences from b2c personalization
A hands on view of driving conversions with rules based personalization (RBP) (RBP)
A hands on view of driving conversions with predictive personalization (PP) (PP)
Account Based Marketing and anonymous marketing
How marketers and agencies add value with RBP, PP, ABM
June 21st, 2017\sClass 7\sClass 7: Analyzing Results & IteratingIn this session, we’ll talk about the typical ways marketers demonstrate lift, progress, and insight. Our goal is to help you, the marketer, be a hero.
Topics covered include:
Integrating with Google Analytics and Mixpanel
Integrating with in-house systems
What is the right granularity of analysis?
What is the right time horizon of analysis?
How does personalization analysis differ from A/B testing analysis?
What do takeaways mean when you’re continually personalizing?
What should I focus on next?
Connection to paid media
June 26th, 2017
Class 8\sClass 8: How to Bring to Life into your BusinessWe will tie everything together in this final session. We will talk about practical rules of thumb to consider as you set up personalization in your business. We’ll cover things to watch out for and typical pitfalls.
Topics covered include:
How to set yourself up for early success
Typical pitfalls to avoid
Pulling it all together\sJune 28th, 2017
You will also get 10 pre-recorded video lessonsIn addition to live classes, you’ll get access to snack-size video lessons to bring you up to speed on the course topics. Topics covered include:
1. Where a Website Fits in the Acquisition Funnel
2. Why a Data-Driven Approach to Conversion Matters
3. Who Really Knows the Right Answer?
4. A/B Testing
5. Statistical Significance
6. Measurement
7. Multivariate (MVT) Testing
8. Rules Based Personalization (RBP) (RBP)
9. Predictive Personalization
10. A Shift in Approach
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