Converted Clients From Scratch

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Leadpages recently conducted a virtual summit event called Converted: Clients from Scratch, which featured 9 professional coaches and marketers.

The day-long seminar addressed everything from the foundations of a personal brand to sales strategies for premium programs, with the goal of assisting coaches, consultants, and service providers in exploring how to offer professional services online and book customers.

If you’ve been out of the Leadpages loop for a few weeks and missed the live event, we’ve compiled a list of the must-see highlights.

The High Points of Converted

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– Choosing a Specialization (Greg Faxon)

– Identifying Your Personal Brand (Nancy Marmolejo)

– Becoming a Celebrity CEO (Ramon Ray)

– The Influence of Emotion (Talia Wolf)

– Lead Magnets That Turn Prospects Into Customers (Bryan Harris)

– New Client Frenzy = Facebook + DFY Content (Nicole Dean)

– Acquire Long-Term Clients and Consistent Predictable Income (Joanna Sapir)

– Sign up higher-paying clients (Extus Justin)

– Convert on the Spot (Bob Sparkins)

Over time, you will discover your specialization.

There are clear advantages to selecting a niche and focusing on a certain specialty or market sector. However, this does not imply that you must know exactly what to concentrate on during the first few years of your coaching or consulting firm.

Choosing a specialty? It won’t happen overnight. Rather of turning your brand right away, gauge interest and confirm market need gradually.

The most profitable service providers let their market emphasis evolve over time. Find something that speaks to a certain audience and expand on it. Clarify (1) who you serve, (2) what you assist with, and (3) how you assist. Most crucial, test rather than guess. Consider picking your specialty as a set of experiments rather than a mental puzzle to be solved.

Word-of-mouth marketing may only take your company so far.

It is essential to have a website that attracts the correct audience and pre-qualifies them to work with you.

Skip the frills and complexities for your website, and instead focus on turning visitors into leads and clients. Start with better pictures, a couple of pages (home, about, get started, thank you), and opt-in possibilities to get your free lead magnet before revising later.

Implement the concepts discussed in the remaining Converted sessions on your website. Display your major specialty across your site (Session 1), with emotional triggers serving as the foundation for your language and graphics (Session 4). Use photographs of yourself on your website to highlight your personality and skills (Session 2 and 3).

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