Dan Kennedy – 40th Compilation – Dan Kennedy Archives V.1

Archive : Dan Kennedy – 40th Compilation – Dan Kennedy Archives V.1

In Honor Of His 40th Anniversary In Information Marketing, Dan Kennedy Digs Deep, Deep, Deeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

“Explore Dan Kennedy’s Lifetime Of Work—Including 356 Examples And 1556 TOTAL PAGES OF ADs, Notes, Samples, Photos, And Artifacts—Accumulated Over 40+ Years In Marketing, Copywriting, Speaking, And Authorship…”

Wednesday, 3:12 p.m.
From the office of Dan Kennedy

Dear Rebel Marketer,

Without further ado, let’s get started. What I’ve done is excavate literally rooms of paperwork, notes, samples, photographs, artifacts, and more gathered over 40+ years in marketing.

I then put everything into a 1556-page book that you may read and use for your own advertising and company.

The best part is that I included my own comments, written in 2013, within each item to either educate an essential idea or provide context for that specific piece.

This commentary will provide you with several “a-ha” moments as you read through this vast collection.

This is like to having 40 years of my marketing “know how” all in one bundle for you to examine, receive ideas from, and use for your own campaigns.

Listen up: these “teaching examples” have stood the test of time and will continue to do so. I also included unusual and fascinating stuff, personal items, and historical artifacts. Similarly to a museum, different objects will pique the curiosity of different people at different periods.

You might argue this is the mother lode of “Dan Kennedy crap” you will EVER come upon. And I will caution you:

This RARE Collection Of My Lifetime Work Is Only Available For A Limited Time…

You see, I chose them to be good representations of developments in style and technique from 1970 to the present. Items that were tremendously successful, pieces of historical interest, and personal favorites are all included.

This collection contains my first full-page B2B trade journal ad, which I wrote in 1973…

all the way up to the most current promos I wrote this year.

It also features my initial advertising for Magnetic Marketing, which has been my most successful product to date. I also provided the script for the real speech I gave on stage to pitch Magnetic Marketing.

I also included excerpts from seminar marketing campaigns I conducted for one customer – Rory Fatt and Restaurant Marketing Systems – between 2005 and 2010.

You’ll obtain a larger snapshot of all 1554 pages of this archive later on, which will produce TONS of:

Copy angles and how to position your product or service in copywriting and marketing. When producing content or creating a marketing campaign for a product, you should never start with a blank slate. This Archive will save you a TON of time and money that you would have spent attempting to “figure things out” for yourself.
Ideas for offers that you may “swipe and deploy” for your own campaigns. The most vital aspect of a promotion is the offer…without a solid offer, the content falls flat. You’ll discover offers that have converted successfully for my clients and me over the last 40 years. You’ll also be able to generate a slew of new ideas for your own product, service, and seminar offerings.
Create promotion ideas that you may use in your own advertisements. The majority of them are print advertisements and magazines that will generate ideas for your own promotions, so you won’t have to ponder what works and what doesn’t. You may use the headlines, closures, bullets, tales, and so on for your own promotions. Because you’ll be able to “swipe” ideas from all 1556 pages of examples, this may be a genuine marketing blessing for you.

So, when you act now and that large package holding this Archive arrives at your door:

Do Not Ignore Campaigns Outside Your Market…

If you’re not a seminar marketer, for example, don’t dismiss Rory’s efforts or any other campaign in this Archive.

There is a lot here that may be adapted and transferred to your own business.

No marketer will be able to find jewels in this enormous assortment. Yes, some of these objects in my folders and drawers, cardboard containers, and storage were in less-than-perfect condition. As a result, their replicas aren’t faultless, and some may require a magnifying lens to inspect. But believe me when I say that your hard work will be rewarded.

Here’s what else you’ll find in this 1556-page archive that might be a significant asset to your company:

Content from presentations, products, talks, and seminars. Most of these have historical importance and/or may be useful if changed and utilized now. This comprises whole sales presentations from which you may study, steal ideas, and use in your own presentations.
Product covers and even whole items, such as my “63 Killer Marketing Strategies” booklet, are available. The insights you may glean from this collection may make this Archive more than worth your time and money!
Books and book marketing
Because publishers are not marketers, I used to give my works new life. A big collection of the activities I utilized to market my books is available here for you to “swipe and deploy” for your own promotions.
Newsletters and other publications that have served as the bedrock of my whole career. I don’t believe there is anything more important to a person’s or business’s success than its own print media. This collection will also provide you an unfair “head start” over your opponents.
Photos of me meeting celebrities such as Joe Theismann, Ronald Reagan, and Paul Harvey, as well as on site at several events. I utilized these photographs to create a “celebrity aura” around my company and myself. You’ll also see cartoons that I’ve utilized in my marketing.
Personal stuff from my personal life and hobbies, as well as communication from my 40 years in information marketing, will be of great interest to you.

Of course, I could go over each of the 356 samples in this repository individually, but instead:

Here’s the actual table of contents for this massive archive, which can provide TONS of ideas for your own advertisements and business:

PIECES OF MARKETING

1: 1968: Best Lead Generation Letter, Not Written By Me

2: 1973: My First Full-Page B2B Trade Journal Ad (for Environmental Structures)

3: 1973: Another B2B Ad for the Same Product

4-5-6: Correspondence with Kemmons Wilson, Founder of Holiday Inn, re.

Structures in the Environment

7: 1974: Environmental Structures Franchise Lead Generation Memo

8: 1974: Photographs of Environmental Structures

9: 1972: First mention of ESI in the media – “Keeping House In A Plastic Bubble”

10: 1976 and 1977: My first full-page magazine advertisements for an info-marketing client,

First advertisement for my own first information product, as well as other advertisements from the same era, from the same media

11: 1975: EXAMPLE OF A LIFT NOTE – from Success Education Corp.

12: 1975: EXAMPLE ORDER FORM – from Success Education Corp.

13: 1977: Another Version – Client’s First Info-Product Ad (Success Education Corp.)

14: 1978: One of several articles I wrote and had published in the mid and late 1970s.

15: 1978: The first Dan Kennedy postcard promoting seminars is issued.

16: 1978: Membership Order Form utilized at my retail Self-Help Center

17: 1978: First full-page advertisement for my own “Success Company”

1979: Brochure for My First Public Seminar

19: My First Copywriting Job for a Professional Speaker, 1979 (Buster Crabbe)

20: 1979: My First Paid Copywriting Job for General Cassette Corp – to Readers’ Success

1980: My Mini-Catalog for our “Brass Eagle” award company.

22: 1981: The Thanks-A-Million Note, my rendition of the renowned Thank-U-Gram®.

23: 1982: “Generally Speaking” PROMOTIONAL NEWSLETTER for General Cassette – a

marketing item aimed towards a certain market (professional speakers)

24: 1983: “Road Show” direct-mail piece promoting speaker conferences, featuring Nido Qubein

25: 1983: “Success Speaks Here” Package Insert

1982: First Niche Market Catalog – for Chiropractors

27: 1982: My (very successful) EXPENSIVE EXPERIENCE CASSETTE magazine advertisement for $1* (*The stated tape and transcript are included in the Archives Deluxe Edition.)

28: 1982: The Course is sold by the EXPENSIVE EXPERIENCE CASSETTE, which is exhibited in a product photography that has been staged

29: 1982: General Cassette 2-Page Ad in SUCCESS (3 Ads In 1)

30: 1982: A Smaller Ad, SUCCESS

31: 1982: “Special Reports” Catalog – to specialty (professional speakers)

32: 1983: POSITIONING PRODUCT – Ingenious product consisting of interviews

33-35: Info-Product Brochures/Mini-Catalogs, 1987

36: 1984: I Designed a 2-Sided Order Form for Success Education Training Company

37: 1984: “VALUE BUILD” Order Form for my company, SuccessTrak

38: 1984: Full-page print advertisement for my client, “Gold By The Inch”

39: Winning Version of Full Sales Letter I Wrote for Gold By The Inch in 1986

40: 1986: One-of-a-kind Testimonial Story Booklet I Designed for Gold By The Inch

41: DROP-DOWN OFFER, DIRECT-MAIL PIECE FOR GOLD BY THE INCHES

42: 1986: I designed a two-sided “renewal” order form for SuccessTrak.

43: 1987: Cover Letter with. “Check Gambit,” Free Gift With Purchase – Empire Cassette

44: 1987: General Cassette target market letter to Canada

45: STICK LETTER – Magnetic Marketing System®, 1988

46: 1990: DM NEWS published an article of mine re. infomercials

47: 1990: MY POSITIONING ARTICLE IN A SPECIALTY (CHIROPRACTICE) + MUCH MORE

recent generic positioning article in SUCCESS

48: Sales Letter for Psycho-Cybernetics Home Study Course, 1991

49: 1991: Advertisement for My Cassette Programs in ENTREPRENEUR

50: Workshop Brochure for Small Business Emergency Survival System, 1992

51: Original SUCCESS EVENT Brochure – featuring Zig Ziglar, Peter Lowe, and Me – 1992

52: 1993: BUCK SLIP with Huge Bonus Offer

53: 1993: BOOK AD TO ENTER NICHE (MLM industry)

ADERTORIAL/AD HYBRID EXAMPLE FROM 1993

55: Original Version of My Famous “$4,000.00 A Day In Your Underwear Ad” for

JPDK (Jeff Paul) (Jeff Paul)

56: 1993: The original “Little Yellow Book” cover for JPDK.

57: 1993: OPPORTUNITY AD – for a different client

EXAMPLE OF TESTIMONIAL LIFT NOTE 58: 1993

59: 1993: One of my cleverest efforts – VIP DISCOUNT LIST EXAMPLE

Lift Note 60: 1993: “Atlanta Sinkhole Kills 2”

61: 1994: MAGALOG: No B.S. Marketing Letter Original Magalog

62: Original Masthead Photo, No B.S. Marketing Letter, 1994

63: 1994: Evolved SUCCESS EVENT Brochure – with star speakers added

64: ORDER FORM – MINE, FROM THE SUCCESSFUL EVENTS

65: 1994: “ONE SHEET” – My Speaker’s Brochure

LITTLE YELLOW BOOKS 66-68: 1994 – I think the first two to “copycat” the Jeff Paul/

Little Yellow Book by JPDK.

69: 1990: INSANE OFFER AD – FREE LAS VEGAS VACATION by Bob Stupak

70: 1990: “TRICK” LIST BUILDING – Bob Stupak

71: Bob Stupak, 1994: IMPOSSIBLE OFFER DIRECT-MAIL PIECE

72: My Fax-On-Demand Reports/Sales Letters Catalog, 1995 (UNIQUE Piece)

73: 1996: My Seminar Ad – “Double Your Income – Quickly”

74: 1996: TESTIMONIAL LIFT NOTE – from Greg Renker + full sales letter to

It was initially used with speakers.

75-76: 1996: PERSONAL BROCHURES IN “ANNUAL REPORT” FORMAT

77: EARLY NICHE MARKET BOOT CAMP PROMOTION IN 1996 (photography studio owners)

78: ENVELOPE TEASER COPY EXAMPLE – Gary Halbert, 1996

79: REFUSAL OF MY AD – Letter from National Infomercial Association & “The Ad”

They refused to flee.”

80: ANTI-COPYCAT COMPETITION AD – I wrote for Joe Polish in 1997.

81: 1996: “READ THIS ONLY” Cover – I wrote this for Joe Polish.

82: 1997: “EXPOSED!

” I wrote an advertisement for Joe Polish” (since used by many)

83: TESTIMONIAL AD – I wrote for Joe Polish in 1997.

84: “LITTLE KNOWN” Opportunity Ad – Brian Kay, 1997

85: “TOXIC WASTE DISPOSAL BAG” Direct-Mail Piece, 1998

86: Nightingale-Conant Sales Letter for my Psycho-Cybernetics info-product, 1998

87: Nightingale-Conant “TRUE STORIES”-Format Testimonials for P-C, 1998

88: “STEAL – WITHOUT A GUN” Sales Letter, 1998

89: “LITTLE MONEY” GRABBER Sales Letter, 1998 (for Power-Points)

Step 90: 1998: Sales Letter Sequence (for Power Points)

91-93: My Catalog Business DISCOUNT OFFERS, 1998

94: 1998: More Evolved SUCCESS EVENT Brochure (New Buy 6, Get 1 Free Offer)

95: “The Scariest Direct-Mail Piece I’ve Ever Received”

96: 1998: My Version of the ‘Desperate Housewife’ Ad

97: 1998: Front Page Promotional Piece for “#1 PRACTICE GROWTH GURU”

98: 1999: SEMINAR BROCHURE IN NEWSPAPER PAGE FORMAT (My SuperConference)

Offer 99: 1999: “NAME YOUR PRICE” (SuperConference)

100: POST-SUPERCONFERENCE REPORT – SALESLETTER, 1999

101-102: Nightingale-Conant Catalog Page for my Magnetic Marketing System®, 1999

103: 1999: NICHEL POSITIONING ARTICLE (MLM)

104: 1999: CATALOG ADVERTISING FOR TWO OF MY PRODUCTS (Nightingale-Conant)

105: 1999: The Nightingale-Conant version of my main sales letter.

Magnetic Marketing System® (MMS)

106: 1999: THEMED SALES LETTER FOR A SESSION-IN-A-BOX INFORMATION PRODUCT

107: 1999: NO BS MAKE MORE MONEY CATALOG

“I VOTED MYSELF OFF THE ISLAND!” 108: 2000

“Sales Letter for Gold-Plus Coaching”

109: EXAMPLE OF SEMINAR LEAD GENERATION IN 2000

110: 2000: Package Cover for Testimonial Audio Cassettes

111: THE YEAR 2000: “WHAT IF?

…” EXAMPLE HEADLINE/SALES LETTER WRITTEN FOR

Stanley, Greg.

I Wrote For 112: 2000: “MISSING OUT ON” BOOT CAMP IN BOX SALES LETTER

Joe Polishing

113: 2000: My Favorite Sales Letter That Never Got Delivered – I Wrote For Joe Polish

114: BIG BRIBE LETTER 2000 – for No B.S. Marketing Letter

115: In 2000, I wrote “THE FREE MONEY LETTER” for joint ventures for Michael Kimble.

116: 2000: CATALOG of Psycho-Cybernetics Products

117: 2000: Testimonial Collection Form, Version ‘A’

118: 2000: Testimonial Collection Form, Version ‘B’

119: 2000: POLITICAL AD – My Anti-Gore Ad

120: 2000: POLITICAL AD – My Anti-Hillary Ad

121-122: 2000: “HOW TO GET RICH” Lift Notes – Written For Joe Polish and Rory Fatt

123: 2001: FIRST CONTINUITY SALES LETTER for No B.S. Marketing Letter

124: 2001: BOOT CAMP IN BOX Sales Letter – “confrontational approach”

125: 2001: TELE-SEMINAR RECORDINGS Sales Letter

126: 2001: “S. MOUSE LETTER”

127-129: 2001: RENEWAL LETTERS for No B.S. Marketing Letter

130: 2001: “LIFETIME OF SECRETS” Sales Letter

131: 2001: Australia Version of Lifetime Of Secrets

132: 2002: LIFT NOTE – Outstanding example from Dr. Tom Orent

133: 2002: The VERY UGLY Letter

134: 2002: “JAMES BOND ENVY” Letter – I Wrote for Michael Kimble

135: 2002: “OPEN LETTER TO” Full-Page Lead Generation Ad

136: 2004: Re-Work of same ad (#135) with Celebrity

137: 2003: SPECIALTY BOOT CAMP Sales Letter for Consulting/Coaching Business

138: 2003: CUSTOMIZED ORDER FORM for a ‘Host”

139: 2005: CELEBRITY ENDORSER AD for a local business

140: 2005: “WHY – COACHES” Article I Wrote, used by many to sell coaching

141: 2006: By Bill Glazer – Full-Page Dan Kennedy Ad

142 -148: 2006: Assorted Advertising/Marketing I created for Miracle-Ear®

149: 2007: APPOINTMENT, NO SALE FOLLOW-UP LETTER EXAMPLE

150: 2007: MEMBERSHIP UPGRADE LETTER – “Letter Of Regret”

151: 2007: SUPERCONFERENCE BROCHURE Featuring Gene Simmons (KISS)

152: 2009: “Unsettling” Outer Envelope

153: 2009: By Bill Glazer – “RUSTY OLD TYPEWRITER” POSTCARD

154: 2010: “Penguin & Polar Bears” Letter’

155: 2010: CEO LIFT NOTE

156: 2010: LAST CHANCE To Get Off The Hamster Wheel

157: 2010: “IN CASE YOU ARE STILL UNDECIDED”

158: 2010: PURLS, Drive To Web Site Picture Postcard

159: 2010: PROMOTIONAL BOOKLET EXAMPLE – Cover. (Complete Booklet In Deluxe

Edition of Archives) + Sales Letter

160: 2011: One of the best INFO-Summit Sales Brochures

161: 2012: MAKING GUEST SPEAKER RELEVANT Copy Example

162: 2012: POSITIONING ARTICLE – from Success Magazine

163: 2013: “Evergreen” Opportunity Ad – I Wrote For SafetyTechnology.com

164: 2013: COMIC BOOK FORMAT Marketing, done for me by Amazing Ad-Men

165: Year Unknown: “For Adults Only”

166: Year Unknown: Yellow Legal Pad Letter

167: Year Unknown: “THIS LETTER IS GUARANTEED”

168: “Last-Ever” Registration Form

169-195: Client Work – Examples from my work for Restaurant Marketing Systems

169: 2003: Giant Fold-Out Self-Mailer

170: 2005: “Binoculars Enclosed” Follow-Up Letter

171: 2005: “Free Magic Book Inside”

172: 2005: Rory Is Sawing Kathleen In Half! – Postcard

173: 2005: Wally ‘Famous’ Amos – Magical Life Booklet

174: 2005: Mike Ditka

175: 2006: How I’d Run The Circus (An Homage To Dr. Seuss)

176: 2006: George Foreman CD Label

177: 2006: “Not All Members Are Receiving This Letter….”

178: 2006: “Red Clown Nose”

179: 2006: “Read This If You’re Going To Say No”

180: 2006: From Oscar The Obnoxious Elephant (my favorite created character)

181: 2007: The Angry Monkey Letter

182: 2007: The Zoom-Zoom Letter

183: 2008: Paris Hilton – “It’s Hot!” Envelope

184: 2008: Grabber Mailing

185-188: 2008: Five Alarm Fire

189:	2008: (For A Good Time) Call Me! Kristi
190:	2008: I Dare You To Read
191:	2008: Endorsed Mailing Example
192:	2008: Viva The Clumsy Cleaning Lady
193-195:	2009: Deal Or No Deal?	<p