Dan Kennedy – The Copywriting Clinic
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PRINTED IN AMERICA’S UNITED STATES
HEADLINES Formulas With a Single Purpose
Subheadings for the Headline Test
Photocaptions
Special Selling Promotion
Opportunity for a Dramatic Selling Proposition Analysis of Gaps
Market Match Message
“What I Know About Our Client” List
Write To Someone With A Connection To What Is Already On Their Minds (Timely Events)
Every time, tell the entire story.
Positive and Negative Jargon
Grammar vs. “Write Like You/They Talk” Length of Copy/Length of Sales Letter
[12 Audio (MP3), 1 Manual (PDF)] Emotional Logic in Selling The collection is timeless.
How to WRITE Any Size Paycheck You Want, As Often As You Want
Dan Kennedy’s
You can practically write any size paycheck if you understand the art and science of writing compelling direct-response copy for sales letters, postcards, brochures, catalogs, and commercials. The ability to develop effective “salesmanship in print” multiplies you 100, 1,000, or 10,000 times. It is one of the highest-paying jobs I am aware of.
“But I’m not a writer.” Perhaps not. But keep in mind that “salesmanship in print” disregards all grammatical norms. It demands no literary ability or judgment. Most journalistic rules are broken. It causes English instructors to take to the streets, sobbing, screaming, and gnashing their teeth. Most advertising experts are baffled by it.
So, if you “can’t write,” you’re definitely a good candidate for learning how to create amazing direct-response content! I feel that almost everyone can achieve this. And I’ve developed a highly effective ‘crash course’ in the fundamentals of copywriting.
Actually, I tape-recorded a unique small-group “Copywriting Clinic” I gave in Los Angeles for members of my Inner Circle. It cost $195.00 to attend, but I’ll give you the “guts” of the whole Workshop on six audio cassettes, complete with notes, for only $129.00. As an added treat, I’ll provide a $100.00 Critique Coupon.
I covered 97 unique trade secrets at this Workshop. You can count them while listening to these cassettes. They’re also listed in the Outline Notes. Each one is hard-won, useful, strong, and significant. What are they all worth? Ten dollars? This would make it a $1,000.00 program. $50? That would put the cost of this program at $5,000.00. As you can see, $129 is rather reasonable. I’m sure I’ll come to regret being so generous. But I do enjoy bragging!
I Know 97 Specific “Tricks” for Writing Copy That Sucks Money Right Out of People’s Wallets Like An Out-Of-Control Vacuum Cleaner Monster – How many of my tricks do you want to learn?
Dan Kennedy’s “Copywriting Clinic”
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