Daniel Levis – Effortless Influence-How to Master the Art of The Sales Story
Archive : Daniel Levis – Effortless Influence-How to Master the Art of The Sales Story
Daniel Levis – Effortless Influence: Mastering the Sales Story
This course is about writing excellent sales tales that capture your target audience’s attention and then drive them toward a buy, as the title indicates.
You’ll learn incredible techniques for keeping your target prospects engaged and interested in you and your products and services over time.
And you’ll learn to tell order-inducing stories that make people feel comfortable and secure enough to fork up their hard-earned cash in exchange for the value you provide them.
Simply said, it’s the ultimate marketing resource for selling to people without them feeling sold to, leading in greater conversion… higher profits… and drastically improved lifetime customer value.
In module 1, you’ll learn everything there is to know about seven strong story styles… how to utilize them and why… and the inner secrets of using them to attract your target audience’s attention and interest…
How to dispel your prospects’ unjustified worries… allowing them to listen to your sales reasons…
How to plant ideas in your prospects’ thoughts so discreetly that they believe they came up with them themselves…
Guided imagery secrets that grant your prospects time travel abilities and the opportunity to explore their future lives — with you, the storyteller, as their guide…
The Vision Quest: How to Help Prospects See Things They Didn’t See Before… They experience new feelings that enable them to do previously unachievable activities…
How to overcome doubt and cynicism by transporting your prospects to their childhoods. A time when cognitive processes were pure emotion and life was carefree and spontaneous…
How to disarm people’s protective fortifications against persuasion by integrating the facts, features, and benefits of your products into the innocent fabric of tale…
Why the unconscious mind can’t discern the difference between a real and a fictitious event… and how to use this incredible phenomena to make your campaign far more effective…
Zero Resistance Selling is a simple technique that permits your sales argument to find a new home in the prospect’s belief system with ease. (See also Page 6)…
How to disguise complicated or unfamiliar ideas in simple anecdotes, giving your prospects the confidence and certainty they need to proceed. (Page 9) …
How to write an origin tale that establishes your reputation as a seller and binds you to your target audience like crazy glue. Connect with your clients on a deep and lasting level, thereby immunizing your company against discount-happy competitors. (Page 10) …
How to employ dramatic reversal to improve the entertainment and credibility of your sales speech. (Page 18) …
The key narrative component that converts your prospect’s mental gearing from “passive wishing” to “active willing”. It gets people to hand over their hard-earned cash faster than anything else. (Page 20) …
Four wonderful little “Trojan Horse” lines that immediately put your prospects at rest and help you to get past their outer barriers. (Page 21) …
Sneaky tiny analogies that ready your prospects to accept your sales claims without question. (Page 22) …
The lethal (but frequent) narrative blunder that kills sales and diminishes reading and repeat business. (Page 23) …
How to Sell Preventive Maintenance. With no sales letter, this $297 preventive sells like wildfire. See how a simple story-driven email leads directly to an order form to close the deal. (Page 24) …
The effectiveness of parables. How to exploit harmless small instructional stories to generate a flood of new riches. (Page 28) …
How to utilize tales to keep a reduced item’s perceived value while increasing or triple sales conversion. (Page 31) …
How to utilize morbid curiosity to literally coerce individuals into opening your emails and consuming your sales message. (Page 32) …
How a Greek myth inspired a $1.5 billion advertising campaign that lasted decades… (Page 32) …
How to select the best narrative point-of-view for a certain sales story. Plus, a strange, science-fiction-like strategy shown to increase reaction when you need a good tale but can’t locate one. (Page 36) …
How to bring the dead back to life and put them to work earning you big affiliate income. Historical personalities make excellent characters in sales tales. You have the ability to put words in their mouths. Make them do exciting stuff. Incorporate purchase criteria into their activities. (Page 37)
If you want visitors to click a link, you must have three critical aspects in every sales narrative… complete a form… or make a purchase. If any of these critical factors is missing, your tale will fail miserably. (Page 39)
How to piggyback on a big media news story or entertainment item to increase the dissemination and power of your sales message. (Page 40)…
An uncommon use of presupposition in sales tales that nearly always raises email click through rates. (Page 41) …
Three elements to include in your sales story that most people find difficult to ignore. HINT: They activate the reptile portion of our brains, which is responsible for survival and self-preservation. (Page 42) …
A basic tale tactic that reduces your prospect’s decision-making load. If you do this, you will make infinitely more sales. I promise you that. (Page 44) …
Story Transposition: How to create captivating stories that have been proved time and again to attract people’s attention and impact their behavior. The best shortcut to crafting compelling sales tales. (Page 48) …
How to Write a Great Case Study. The majority of case studies might bore the arm from a chair and accomplish little to promote sales. Here are 12 interview questions to elicit incredible success tales… … the hidden narrative framework that almost always results in explosive, profit-pulling case studies. (Page 49) …
In module 2, you’ll get a step-by-step breakdown of all the critical parts that go into crafting stunningly powerful origin tales that allow you to sell simply and at consistently better margins than your rivals…
The hero’s journey’s 12 phases — and why its nearly miraculous tale form naturally connects with all humans. A tried-and-true method for eliciting the curiosity, empathy, and emotion required to captivate your prospect’s attention… enhance desire… and provide strong buying reasons while essentially reducing purchase reluctance. (Page 53) …
The distinction between tale structure and content, as well as how “archetypes” may be your unfailing beacon to increased reaction. (Page 55) …
How the hero’s journey may be used to weave a seductive mythology around yourself, your product, and your business over months or even years. (Page 59) …
Stealth Positioning – How to express credibility via success without being arrogant or braggadocious. Infinitely more successful than the tired “I’m not telling you something to impress you, but to impress upon you” spiel that most markets have heard far too often. (Page 61) …
How to add drama, intrigue, and entertainment value to product descriptions and explanations that might otherwise be uninteresting. In business-to-business marketplaces, it is extremely effective. (Page 64) …
How putting a logical explanation for acquiring your goods within a tale may increase your sales conversion by 187% overnight. (Page 65) …
The Russian Doll Secret: How to employ nested storytelling to discreetly implant purchasing conclusions in the brains of your prospects, causing them to instinctively click the order button to make a transaction. (Page 69) …
How to pique your prospect’s interest in inanimate goods that you wish to offer them. (Page 71) …
Six tried-and-true methods for instilling empathy and connection in your prospects, nearly pushing them to mentally project themselves into your sales tale. (Page 72) …
How to expose character defects and weaknesses and transform them into character assets that foster trust and affinity with your target audience. (Page 74) …
The key to triggering your prospect’s sympathetic nervous system in order to generate extremely deep connection and attraction. Dissolves sales resistance and purchasing reluctance very instantaneously. (Page 75) …
A seemingly counter-intuitive “back door” approach to character attraction. When used correctly, this unconventional strategy results in an almost blinding rapport with your target prospects. (Page 76) …
The “primal” component to include in your sales pitches that sows the seeds of emotion and moves even the most cautious and methodical prospects to action. (Page 76) …
Collective Heroism – Sales skyrocket when prospects identify your marketing with a sense of belonging to something bigger than themselves. Here’s how to instill an addicting sense of community and belonging in your target market. (Page 77) …
How to overcome the psychological demons that stand in the way of your prospects pursuing their biggest aspirations… lies between you and a consistent flow of repeat business. (Page 79) …
The Stimulus and Response Principle is the key to turning stories that feel lifeless and unsatisfying into electric cavalcades of excitement that enthrall your prospects from start to finish. (Page 80) …
A paradoxical tale method that allows you to swiftly gain authority, pushing prospects to embrace you as a trusted advisor and subject matter expert. (Page 90) …
Four distinct sorts of mentor tales that can help you quickly develop unshakable credibility as a salesman. (Page 94) …
How to go to the heart of your prospect’s most primal, gut-wrenching emotions without being manipulative, ham-handed, or apparent. (Page 96) …
The number one deciding factor between sales tales that grab your prospects, turn them upside down, and shake money out of their pockets… and tales that leave them as frigid as ice. (Page 97) …
The four-step mental procedure that results in action. If you skip one step (or do them in the incorrect sequence), your sales story is doomed. (Page 98) …
How to alter the chemical makeup of your prospect’s physiology… stepping up or stepping down the brain’s activity level… creating sensation in the body… altering involuntary movements, gestures, and facial expression… and ultimately, impacting the will to act. (Page 99) …
The difference between innate primal emotions and learned social emotions. Which class of emotion sways people more powerfully? Find out on page 100.
A complete model of the human emotions… their biological function… how and when to use them in your sales stories. 67 different emotions explained and their application to persuasive storytelling demonstrated. (Page 102) …
How to use curiosity, anticipation, surprise, suspense and intrigue to transfix your prospect’s attention.Amazingly powerful storytelling techniques that literally crowd out awareness of time and space, locking potential buyers to your sales message like an invisible tractor beam. (Page 110) …
Why “hard loops” don’t work in direct response selling and what to do instead to create stunning increases in readership and response. (Page 114) …
How to use soft loops to deepen attention and interest. When you do this right it practically guarantees your sales message gets read. (Page 116) …
The pleasure/pain quadrant: a simple strategy for harmonizing the motivations of your story hero with those of your target prospects. (Page 119) …
Four different types of humor to use in your stories. These techniques loosen purchase resistance and lubricate the buying process without detracting from the seriousness of your sales message in any way. (Page 121) …
How to craft compelling characters your prospects want to identify with. People buy when they sense doing so enhances their self-image in some way. Showing a similar development in a character they care about is the deadly effective way to create this effect. (Page 126) …
How to differentiate your products and services through the characterization of your protagonist. This is the ultimate secret to selling at premium prices and with superior profit margins — ten times more profitable than mere functional advantage. (Page 127) …
The 16 irreducible values that motivate your prospect’s actions… and how to subtly communicate them through story to unleash a tsunami of increased conversion and response. (Page 131) …
The 12 classic character archetypes… how to recognize the dominant archetype(s) in your particular market… and the keys to motivating each type. (Page 135) …
Five different ways to reveal character and activate even the most unconscious fears, aspirations, beliefs and values of your target prospects. This is the lethal combination strike that jerks even the most shell-shocked and reluctant would-be buyers out of their complacency and into your pitch. (Page 191) …
Ten archetypal themes to use in your sales stories that are proven to attract attention, arouse interest, and stir your prospect’s blood toward a purchase. Use these proven story templates and your hit rates will soar! (Page 196) …
And in module 3 I’m tying it all together for you with a powerful series of fill-in-the-blanks worksheets and do-this-do-that templates that will have you penning highly persuasive order-getting sales stories more easily than you ever imagined.
You’ll watch as I explain each one of these time saving tools that have allowed me to slash my writing time by 80% to 90%.
The protagonist worksheet. (Page 227) …
The pleasure/pain worksheet. (Page 229) …
The irreducible values worksheet. (Page 232) …
The character arc worksheet. (Page 233) …
The antagonist worksheet. (Page 233) …
The mentor worksheet. (Page 234) …
The sub-text worksheet. (Page 239) …
The hero’s journey template. (Page 242) …
You’ll see the actual inputs I made to create a recent promotion. And you’ll experience the magic as these completed sheets and templates morph into the kind of hard-hitting sales copy that makes millions.
The entire story creation process is laid bare… so you can quickly model it… and breathe new life into your own promotions …
Six different ways to create powerful story telegraphing headlines, plus tons of examples. (Page 236)…
How to deepen the fictive spell by breaking the 4th wall. (Page 246) …
Sneaky tricks that bend the perception of time, transplanting your prospects into a future reality where they can experience the pleasure of ownership. (Page 248)…
Five amazing creativity exercises. (Page 249)…
And much more!
For over 9 months I’ve poured every spare moment into fully documenting my proven story selling processes. And these three modules are the result. 262 tightly edited pages of text… eight and half hours of audio… and 59 annotated exhibits in all!
I’m convinced they give you the most comprehensive, complete and concise story-selling encyclopedia known to man… a veritable Bible of story-based persuasion.
And I honestly believe they’ll help you to create the kind of heroic customer identifications experience proves are the secret to enhanced sales conversion… impervious-to-competition profit margins… and the enduring goodwill and patronage of your best buyers.
Gone are the days when you can win the battle for consumer mindshare on price, quality or convenience.Competitiveness in these areas is now merely the cost of entry — no longer a key factor in your success.
In today’s world of material overabundance, what people secretly want are products and services that allow them to tell better stories… to themselves… and to the people around them.
I saw this trend emerging in my days with Jimmy Ray Carl in corporate sales. Decisions were made for personal and emotional reasons first, and practical reasons second. People wanted to tell a story — to their superiors, to their peers, to their spouses and children — that framed them in a heroic light.
I saw it in sales made over the Internet as well. The functional features and advantages of a product didn’t sell nearly as well as the drama those features and functions could be made to represent. And this trend will only accelerate …
If you want to avoid getting sucked into the suicidal price chopping games we’re seeing spread like bad weeds all over the Internet right now, isn’t it time you got serious about building your story selling chops?
Think back to your own buying experience. Visualize several pivotal purchases you made at some earlier point in your life. If it wasn’t the story you read in the sales copy that hooked you and got you to buy… or a story suggested by the sights and sounds and smells of the sales floor… it was a story you told yourself.
Why leave the story to chance?
How will your life change for the better when you’re able to easily and effortlessly create stunning conversion numbers for all of your products and services… reducing your cost of customer acquisition… and exploding your lifetime customer value? (Or if you’re a freelance copywriter or marketing consultant, imagine the rewards your clients will shower you with when you create that magic for them.)
Those outcomes have given me and my family the freedom to come and go on a whim… never worrying about rush hour traffic… bone headed bosses… or meaningless, mind-numbing work.
They’ve given us the peace of mind that comes from knowing our income is safe and secure no matter what happens to the economy. And for me personally — the deep sense of satisfaction I enjoy from being able to share this life changing knowledge with you.
If you follow my lead and get really good at selling with stories with this new course, I know your life can be much more than it is today.
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