David Herrmann & Cody Plofker – TikTok Ads Talk
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What You Get: Discussion Topics
Why aren’t advertisers successful with TikTok ads?
TikTok creative success
– TikTok thumbstop ratio and hook generation
– Storyboarding winning TikTok creative – Content creators, how to find them, and how to work with them to success
– TikTok unique ideas for new users
– Using data to optimize the creative process
– Innovative testing
– Scaling successful TikTok creative – How frequently should creative be updated dependent on spend
– TikTok’s Creative Market
– Winning with TikTok ad text – TikTok ad account structure – optimization setup – CBO vs. ABO
– TikTok ad winning audiences and who/what to target – TikTok ad landing page optimization and testing – What sort of data TikTok advertisements require to succeed
– Measuring the performance of TikTok advertising
– TikTok revenue attribution and measurement
– TikTok’s position in the customer journey funnel
– Organic TikTok and why it matters for TikTok advertisements – Branded content, whitelabeled content, and TikTok influencers – TikTok ad optimization utilizing other platforms such as Google Analytics, post-purchase surveys, and more
Section 1: David Herrmann’s TikTok Ads – David Herrmann’s TikTok Webinar – David Herrmann’s TikTok Webinar Q&A
Section 2: Cody Plofker’s TikTok Ads – Cody Plofker’s TikTok Webinar – Cody Plofker’s TikTok Webinar Q&A
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