David Hood and Mical Johnson – Operation SEO Agency Empire 2019
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The Big Chance…
My objective for you is to be able to create a simplified, scalable, and sellable business that gets easier to operate over time…
You may also work when and how you want:
…no bad bosses (I “teach” customers to be nice boys/girls and terminate the really terrible ones who don’t)
…no dull, too long meetings
…no need to seek authorization to take time off
…I get to enjoy beautiful trips with my family.
…I get to chose my everyday tasks.
…no silly commuting at rush hour (unless you enjoy it)
…be able to delegate most of the jobs you don’t want to accomplish to others
And this business may be sold for $1 million to $10 million in roughly 2-5 years…
After that, you’re free to do anything you want with your life.
What do you think about that?
This is entirely feasible…
even if you’re a total novice…
Mical sold one of his firms for $2 million…
You can develop a wonderful and successful business with an extremely high chance of success…
Most businesses fail, but I’m certain I’ve discovered the secret to significantly increase your chances of success…
Mical and I (David Hood) have spent a combined 25 years researching and evaluating digital marketing agency models, tactics, and methodologies…
And we’ve both arrived to the same conclusion about what it takes to run a very profitable firm…
…that doesn’t work, you wuss.
…but it becomes simpler, more streamlined, and profitable with time!
Do you think this is something you’d be interested in?
Most people in this field who start out to gain clients in order to quit their day job or supplement their existing income wind up setting up their business in ways that…
…increases the amount of labor required to develop a highly lucrative firm by 100x or more…
reduces the likelihood of being extremely lucrative…
This requires them to labor 60-80 hours every week…
renders their company useless to another company – yep, exactly $0.
We’ve made these mistakes before…
Mical and I aim to help people avoid these fundamental errors by planning their businesses correctly from the start…
In our 7 Figure SEO Agency Exit Roadmap, we go over these blunders in depth…
If you haven’t already, click the link above above to get it.
Take use of our errors…and lessons learnt…
I really wish I had this when I first started…
I’m convinced I could have earned ten times as much…
A McDonald’s franchise costs one million dollars to own…
I spent around $180,000 on my studies…
Training for trucking (a rapidly disappearing career) can cost you $5,000+ and hundreds of hours…
Mical sold one of his firms for $2 million…
The Operation SEO Agency Empire package is far less expensive than any of these…
…and, in my opinion, increases the value of your life.
Our guarantee to you is that no secret is hidden from the members of Operation SEO Agency Empire…
I provide my identical templates and systems that I use on a daily basis…
Please keep in mind that when this course reopens in the future (June/July 2020), it will be much more expensive.
Sneak Peek Inside the Course 9 Core Modules for Building a Profitable SEO Agency :
[ Module 1 ] The Overview and Strategies of the SEO Agency Empire Biz Model
Don’t Miss Out on the OSAE Program’s Unique Distinctions and Strategies
Mical and I have been working with digital marketing businesses for AGES…
…and we’ve learned some key distinctions, tactics, ideas, and so on…
…which may have a HUGE influence on your business’s outcomes!
If you want to fast increase your income without working 80 hours a week, you’ll need to carefully plan your firm from the ground up…
The first module provides a bird’s-eye view of all that needs to be learned and done to have…
…a highly successful agency that does not require you to be present every day to produce money and may be sold to another firm for millions of dollars.
This module contains several critical concepts, beliefs, methods, and approaches that will save you from making the mistakes that we see virtually every digital marketing organization make.
We will assist you in avoiding these blunders by fostering understanding and, as a result, providing a solid basis for your agency’s impending success.
Mical and I have some distinct perspectives that can assist highlight essential topics…
Module 2: Overview and Strategies for Outbound Sales Systems
One of the most crucial aspects of any organization is the ability to consistently generate new clients…
…and companies that create outbound sales systems that can bring in new clients at will are nearly certain to be spectacularly successful.
Once you have a functioning outbound sales system, you can add fuel to it and develop VERY quickly.
If you want to establish a hugely lucrative firm FAST, you’ll need to reach out to your target market…
…rather than waiting for them to come to you.
Yes, I’ve had my fair share of successful waiting for them to come to me…
…
(This is covered in this course)
But I want to be sellable in 2-3 years, and you can’t achieve that by relying just on inbound sales (unless you’re already renowned to some extent).
Let me tell you about a couple $100 million+ digital marketing agency that you may have heard of…
(A) They developed an outbound sales mechanism for their mediocre digital marketing services…
(B) They optimized the system to be lucrative…
(C) They then employed MASSIVE sales teams to call on businesses every day in order to expand up to MASSIVE numbers in 2-3 years…
==> Digital marketing firms worth $100 million or more.
The good thing about the OSAE model is…
(1) You will not provide subpar services. You will be able to provide outcomes.
(2) You will be able to construct your sales system more quickly since you will be focusing on one service to one niche.
(3) Because you’ll be focusing on one service to one niche, you’ll be able to sell more profitably.
The point is that this outbound sales system can help a company grow FAST!
[ Module 3 ] Setting Up Your SEO Agency Call Center
Even today, the most dependable and scalable way to get sales for almost any service business is to pick up the phone!
Yes, this is still effective today!
The good news is that you are not required to make cold calls!
When you have a profitable call center and sales system that costs $X per month…
…to double your sales and profits, simply double your spending!
…and the same goes for tenfolding your sales and profits!
Now, I’m oversimplifying a little, but this is still correct…
This is how some large service companies (you’ve probably heard of) went from zero to $100 million in sales in less than five years…
…by making a plethora of calls!
Yes, it is feasible for you and your sales team.
In this module, Mical shares all of his systems and lessons learned since December of 2018:
[ Module 4 ] Outbound Sales Closure
Obtain the crucial “All right, let’s go!” “Please find my credit card information.”
So, someone on your team has gotten the attention of a business (in your target niche) decision maker…
What happens next?
Actually, the most difficult part (getting them to listen to you) is over…
But now you need your sales team to be able to consistently convert this attention into closed deals…
…worth $12k-$50k per year
That is the focus of this module…
Outbound sales have a different closing process than inbound sales…
And Mical has figured out how to profitably close deals found through outbound sales…
He leaves no secret or concept unexplored in this module.
When you can consistently close large SEO clients who did not ask to be sold to, the sky is the limit for your agency…
…because once you’ve mastered this sales system and have a system in place to get other people to make these sales for you, all you have to do to double the number of clients your agency closes each month is double your team!
Yes, hiring people does not always work, and your sales systems will become more refined over time…
…but the principle holds that if your company calls on X people and gets Y sales, then calling on 2X people gets you about 2Y sales!
This is exciting!
[Module 5] Attracting SEO Clients Through Website Ranking
This module is how I earned approximately $1.7 million from Client SEO.
Having a website that ranks and attracts your target market is critical to…
…getting high-paying pre-sold SEO clients.
Even if you only use it to highlight a successful case study…
This website ranking is still extremely valuable.
It will make selling much easier.
Not only that, but it will most likely attract people in your target market who are already convinced that SEO can benefit their business!
It takes a LOT of effort to persuade someone who does not already believe that SEO can significantly benefit their business.
Furthermore, the vast majority of SEO consultants have NOTHING to show a client that they can rank a website…
…and demonstrating to a client that you’re doing what you preach and crushing your competition is huge.
This isn’t based on theory, but rather on real-world SEO client testing!
What Others Are Saying About Us
” David, your course has SO MUCH VALUE…
Just Wow…
Thank you very much!”
Michael Picazo is the agency’s owner.
“I wish I could go back in time and receive your training.”
Jennifer Glidden is the agency’s owner.
“Strongly Recommended”
David Hood deserves special recognition! He genuinely cares and has bent over backwards to answer questions.
I’ve also had trouble getting contracts in place, and David’s method has not only helped me close, but I’ve also been able to get contracts in place without issue.
It comes highly recommended.
Paul Benson is the agency’s owner.
[Module 6] Closing Inbound Transactions
So you’ve piqued the interest of a potential buyer…
What happens next?
What you say here matters…
A LOT
And I don’t want to leave you hanging, so…
…
I provide you with my exact templates for…
…my entire sales process…
how I frame the conversation…
the questions I ask to gain trust and comprehend their situation…
how much I charge for my SEO services…
how I deliver my sales pitch (actual sales videos are included in the course)…
templates for SEO contracts…
how to talk about SEO on the phone\s…
and more
[Module 7] Fullproof SEO Service Systems & Process Documentation
In 2019 I set out to completely redesign my SEO Service Systems from the ground up…
One of the pillars of building ANY successful business is Process Documentation!
This was true when I worked for Texas Instruments (a $20 billion company) and it is true for small one man shops…
You see, if you want to be able to make your job easier and easier over time, then you HAVE to document EVERYTHING.
Furthermore, if you want to be able to pass down your tasks to works and, eventually, to another company you sell out to, then you HAVE to have an excellent Process Documentation System.
Systems are my jam…
In my previous life, I was using my masters degree in what is essentially systems engineering making a factory with billion dollars worth of machines and thousands of different steps at Texas Instruments more efficient…
I’ve taken those same principles and built them into my business…
…gradually making my business more and more efficient and streamlined over time.
Then, when I began to work on the Niche SEO Agency model, I redesigned my SEO service systems from scratch…
And I 100% share that with members of OSAE…
Furthermore, systems are always in development, so as I develop and streamline my systems, I will share that with you!
[Module 8] SEO Techniques to Dominate your Clients’ Competition
OK. So, let’s say you’ve closed a big SEO deal…
First of all…
Congratulations!
What happens next?
It is super important to me that I don’t just train people on how to sell SEO without providing them some help to actually be able to deliver excellent SEO results!
Therefore, I give away all my client SEO ranking secrets…
Seriously, no secret is kept…
How can I do this?
I can see some skeptical people thinking, “No, he’s really holding something back from me.”
I understand your skepticism if this is you…
But, here’s the deal…
There’s SO MUCH business out there to be had, we could have 10,000 members in OSAE and I think maybe it would affect our clients’ rankings a little…
and at that point we win because we’ve sold 10,000 OSAE memberships!
…and, even more importantly, we have successful members!
So, we win either way — if you buy and use our techniques to outrank us (as unlikely as that is in this massive market), then we are able to sell more OSAE…
I have some SEO techniques that I’ve developed myself, so there’s some uniqueness in this module even if you’re already an SEO pro.
At the same time, I break things down in a simple way and focus on only the areas that really matter, so even someone inexperienced with SEO should be able to get a client moving in the right direction.
Here’s a peek inside the module where I give away ALL my SEO secrets, strategies, and techniques
[Module 9] Maps SEO Domination
One of the most critical pieces to ranking most clients is ranking them well in the maps…
Just look at how much more space the Maps listings (and the ads) take up now vs several years ago:
You used to be able to see 5 normal organic SEO listings above the fold…
Now, you see ZERO…
you can’t even see all the maps listings!
…and I even made my browser as tall as I possibly could on my 30 inch monitor…
The effect is even stronger on mobile:
Therefore, I set out on a mission in December of 2018 to really crush it in maps for myself and my clients…
I was already able to rank pretty well, but I wanted to know if there was more that I was leaving on the table…
So I purchased several products…
studied them…
…and applied a wide range of techniques to a bunch of test GMB’s (37 to be exact)…
And, WOW…
I think I hit gold…
Results from the 37 test GMB’s:
I increased my maps rankings in 32 out of 37 tests…
…
and 13 out of those 32 went up by 10+ spots in the maps…
…and 1 of them went from 26th to 1st in the maps in a big city for a competitive keyword!
…in 2.5 months
…and I didn’t even throw the kitchen sink at all of these test cases.
I think this module is worth more than the course alone…
I really do.
Want to Sell a Business for $1 Million to $10 Million?
…then the Operation SEO Agency Empire is for you.
But Wait, There’s More!
[Bonus] Operation SEO Agency Empire Process Documentation (SOP’s & More)
This bonus is super unique and very helpful in my opinion…
A huge part of being able to sell and service clients efficiently is by having, what I call, Process Documentation…
SOP’s (Standard Operating Procedures) are a subset of Proc Doc…
Here’s where I give you access to my exact processes that I use in my business…
These processes and templates are the culmination of many years of work…
Also, we have some process documentation to share with regards to more parts of our business (see tabs at the top of the above and below screenshots)…
Here’s a peek inside the SEO Sales section:
[Bonus] Fast Client Getting Methods
Sometimes you really want to get clients ASAP…
…like this month…
…to pay the bills…
That’s what the module is for.
Now, you’re still going to want to focus on at least the first 2 core principles to a significant degree…
Because the core principles will help this be more effective and efficient.
But, I give away exactly what I did early on in my business (and it still definitely works)…
That got me into discussions with qualified high paying potential SEO clients within a few days.
[Bonus] Group Coaching Operation SEO Agency Empire Facebook Community
…and not just support from the product creator (which you will definitely get)…
It is incredibly helpful to get support from those who are walking the same path as you…
Trying to work through the same issues as you…
A community of people all working to build something similar…
…all cheering each other on as we go about trying to make this business fit best into our lives…
…celebrating our successes…
I think this is actually one of the most valuable parts of this product…
If you ask a question in this group, you WILL get a response from me and/or others.
[Bonus] How to Sell Your Niche SEO Agency for $1 Million+
OK, so you’ve built a highly profitable niche SEO agency…
…and you’ve systemized yourself out of the business so you don’t need to be there every day…
…and you’re process documentation and systems are hummin’ along great.
Now what?
Well, Mical made some mistakes when he sold his agency and we don’t want you to make those same mistakes…
We want you to get top dollar for your agency…
…and have the deal structured favorably for you.
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Look, it is a lot of work for me to promote and I don’t want new members coming in all the time…
So, this offer will expire after Thu, Jan 9th, 2020 @ Midnight PST…
Therefore, if you’re interested, I recommend you get it…
…the next time it opens, the price will go up significantly
There’s no risk to you (see generous guarantee below) (see generous guarantee below)
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Fly on the Wall (FTW) Option Add-on (OTO) (OTO)
I wanted to give an option to people who wanted a deeper look into our business and how we actually react to specific situations…
Note: All our techniques, strategies, and concepts are in the core OSAE course
The FTW upgrade gives you deeper access into my specific business situations…
Operation SEO Agency Empire Fly on the Wall (FTW) upgrade — 1 payment of +$1997 +$999 option.
What you get inside the FTW upgrade:
Niche SEO Agency Ride-Along
You get to follow along with us as we build, scale, and sell a Niche SEO Agency for $Millions…
Doesn’t that sound more fun than a cops ride-along?
We will show you all the steps we take as if you’re a fly on the wall watching over our shoulder </span
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