I admit it: by nature, I’m a reader, not a viewer. I like books because their structure keeps me from getting lost. I’m frequently frustrated by online and video training because the key points just flow past me, like water from a firehouse. However, David Meerman Scott’s Master Newsjacking! has not only convinced me to adopt a Newsjacking mindset — inspiring me with powerful, documented examples and tools — but it has demonstrated that video can be a far more powerful training tool than reading. Master Newsjacking! succeeds where most video programs fail because David has organized it into short, well-paced segments, each focused on a single, easily-remembered point. No two segments are alike, the pacing is always energetic, and they all end with a memorable and actionable key idea. The dashboard/navigation is superb: I can easily see where I’ve been, resume where I’ve left off, or repeat lessons. An added bonus: unlike the “afterthought” handouts that often accompany videos, the PDF’s that accompany each lesson demonstrate as much planning, design, and craftsmanship as the videos themselves. With Master Newsjacking!, I not only have a better understanding of a marketing mindset and associated tools that can be the basis of my next career pivot, I now have a “gold standard” to aspire to when creating my own video training. Be prepared for positive change and new tools to achieve it.

David, Newsjacking Masterclass is by far the very best investment I have ever made for my career. Thank you for your dedication, wisdom and real- world action plans for students like myself. I have gone through your program three times. I highly recommend that your students do the same. Warm Regards, Steven Cox

Thanks, David. I don’t often post endorsements but I will here because I’m quickly understanding why newsjacking is such a powerful practice. The course is already doing it’s job — which is making me think about newsjacking in a habitual way. My bet is that newsjacking is especially valuable to those who work within corporate walls because it can start to free them from the confines of the often-rigid rules within — while generating more attention and growth for the organization. Win/win. Meantime, know that I’m all in. You’ve got something exceptional here…perfect for our times.