Demandcurve – Growth Training Self-Serve

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Learn how to expand your business more quickly.
We teach you the tactics that leaders of development teams utilize. You’ll learn to operate growth on your own, and you’ll get speedy growth outcomes like you’d expect from an agency.
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Hundreds of entrepreneurs, startups, and small enterprises have put their trust in us.
How Does the Program Work?

We give specialized, step-by-step guidance for increasing your unique business model, as well as growth training for your staff. If you choose our Full Program, we’ll provide input on your full growth setup, including strategy, advertisements, landing pages, and more.
Curriculum

We’ve created the best-reviewed, most comprehensive development course. Based on real-world lessons learned from building hundreds of businesses.
Feedback

Only the entire program Our staff examines your growth efforts, gives input on your advertising, landing pages, and other marketing materials, and assists you in improving your development plan.
Tailored

The curriculum walks you through the learning paths required to achieve your objectives.
View more Remote

The course may be taken from any location. It’s also self-paced.
1

Discover effective methods for acquiring B2C, B2B, mobile, and local consumers.
2

Use effective 2020 strategies to run advertising across all key platforms.
3

Keep track of how site visitors behave and learn how to act on that information.
4

Create high-quality advertising that people will click on for the correct reasons.
5

Create, develop, and test better-converting landing pages.
6

Learn how to use the tools of the profession, such as Hotjar and Google Analytics.
7

Make an onboarding experience that converts well.
8

Use content marketing and SEO to produce money rather than just visitors.
9

Learn how to scrape, email, and convert leads for B2B marketing.

Create a referral program that people want to utilize.
“The Demand Curve crew is extremely knowledgeable in paid acquisition, conversion, landing pages, and much more.” Allow them to educate you what you’re missing if you’re falling behind in your growth skills.”
Lattice’s Marketing Director, Alex Kracov
“Demand Curve has taught numerous YC firm founders and workers, and it is a course we frequently suggest.” Expertise in growth marketing is essential for startup success.
Gustaf Alströmer, Y Combinator Partner Demand Curve vs. An Agency

As seen below, our method is less expensive than a marketing agency and produces results faster than a full-time marketing staff.
Cost of Agency or Full-Time Hiring
$999 — $5,800
$100k or more per year
Time to Expect Results
2-3 weeks
It takes 3-5 months to recruit and onboard the ideal employee. Furthermore, most organizations do not offer findings for several months.
Risk
We’ve helped hundreds of businesses expand. Our insider understanding of what works reduces the possibility of you selecting the incorrect development approach.
Hires and agencies are a costly gamble. Contracts are pushed by agencies with no assurance of success. A lousy hire costs you half a year.
Commitment of Time
Our course is entirely self-paced. You pick how much time to devote based on your goals.
Working with an agency necessitates weeks of training. Hiring and onboarding new employees may be time-consuming.
“Working with Demand Curve was a game changer – the worldwide team reaped huge benefits from the work they did with us.” They’ve changed the way we think about lead generation through email and marketing, as well as given us a new rhythm for engaging and nurturing consumers.”
Microsoft Senior Marketing Manager Masha Reutovski
Would you rather engage a marketing firm?

We’ve established a network of the best marketing firms and experts. We’ll assist you in finding the ideal one for your company’s requirements.
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Some of what you discover

Our program includes in-depth instruction as well as pragmatic strategies for quickly implementing new knowledge. That is, you not only study but also use your knowledge to grow (with our assistance) in real time.
Obtaining Customers

We’ll assist you in launching and scaling the channels that are most suited to your business. You’ll discover sophisticated channel strategies such as:

Facebook/Instagram Ads, Google Ads, LinkedIn Ads, Pinterest Ads, Snapchat Ads, YouTube, Quora, and more platforms
B2B lead generation and cold outreach
SEO and content marketing

We provide training to SaaS enterprises, e-commerce startups, mobile apps, games, and service organizations.
Strategy for Growth

To build a development plan suited to your firm, our team dissects your growth objectives, business model, product(s), and target markets.

We’ll assist you in identifying your optimal development channels, better defining and reaching your target audience, and crafting the correct language to represent your value.

By adopting proven growth techniques we’ve utilized for organizations like yours, you’ll avoid months of trial and error.
Tracking and analytics

We assist you in establishing conversion tracking and analytics. More significantly, we assist you in identifying and measuring the KPIs that are most relevant to your business.

The first step is to determine what is worth measuring. The second step is to correctly measure it.
Experimentation

When your team uses a scientific method to finding and testing the most impactful initiatives, it will grow.

We teach you these procedures so that you may keep driving development even after Demand Curve has passed.
Page Landing

Low-quality landing pages squander advertising dollars and limit income possibilities. We walk you through the process of developing and designing high-converting websites step by step.

We’ll show you some of the most effective landing pages we’ve ever seen.
Onboarding of Users

One of the most important aspects of your funnel is an excellent user onboarding experience. Nonetheless, it is one of the most overlooked.

We’ll work with you to create an onboarding experience that helps consumers discover the essential value of your product, converting them into loyal customers.
See the complete curriculum
You’re studying under the greatest.
We are the Demand Curve. We teach sophisticated growth marketing to the fastest-growing businesses. Our learnings come from our agency and our vast marketing community. In addition, we host growth seminars like TechCrunch Disrupt and Y Combinator.
We write the monthly growth marketing piece for TechCrunch.
Examine the Column
Demand Curve is a Y Combinator-backed startup. YC alumni make about 35% of the firms we train.
We’ve spent more than $200 million on Facebook and Instagram advertisements.
We educate the professionals.
We speak about growth at Google, StartX, Village Global, and Y Combinator.
200+ Companies Produced $200M+ Revenue Trained
Demand Curve’s marketing guide is one of the top three most popular books on Product Hunt.
Examine the Manual
Julian Shapiro, the creator of Demand Curve, is interviewed on the Indie Hackers podcast.
Listen to the Podcast Pricing

Pricing is meant to be flexible for all businesses and individuals.
Self-Serve\s$999

For people who want a do-it-yourself approach to advancement. Gain access to our world-class curriculum and put our lessons, projects, and tactical recommendations into action without our comments or supervision.
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Full Program Recommendation
$5,800

Our signature program. Get immediate input from our team. We assist you with developing and optimizing your growth plan, acquisition channels, landing pages, adverts, and any other assets you produce in our course.
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Now You Can Buy Enterprise
Please contact us.

If you have 10 or more workers participating in the program, please contact us to hear about lower pricing and enterprise features.
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Please Contact Us

For three months, you have access to the growth course.
Curriculum revisions are ongoing.
Access to our pro Slack group for founders and marketers is guaranteed.

Everything in the Self-Serve section plus…
For six months, you will have access to the growth course.
Direct contact with our team of growth experts
Unlimited reviews of all marketing channels and assets created during the program Option for ongoing mentorship after the program concludes
Team pricing is available.

Everything in the Full Program, plus…
A dedicated growth consultant
Individualized training modules

Would you like to see the first day of training?

The first day of the course is completely free. Instantly.
Obtain Day 1
Program Evaluations
Working with Demand Curve was a game changer — the global team reaped enormous benefits from the work they did with us. They’ve changed the way we think about lead generation through email and ads, as well as taught us a new rhythm for approaching and nurturing customers.
Microsoft Senior Marketing Manager Masha Reutovski
This is the team from which you want to grow. They are well-versed in every channel and tactic. They also understand how to scale effectively.
Rithm School Founder Elie Schoppik
You will learn the strategies that Bell Curve employs to expand their client base. When I wrote Traction, a growth book, I hoped that someone would create a course like this.
Justin Mares\sFounder, Perfect Keto
I’ve learned so much as a new marketer that probably would have taken at least a few months and considerable stress. The confidence boost I have now when running campaigns and publishing projects is unparalleled.
Brent Jensen\sGrowth, Hoppier
These are the people we go to for growth advice. They pointed out what we needed to change in our Facebook/Instagram strategy and landing pages — and it made the difference.
Brian Krall\sLead Developer, Tovala, YC W16
I’m a junior marketer at a startup preparing to aggressively begin paid acquisition. I knew enough growth to be useful, but I needed to know more to be very effective with ads.
Demand Curve provided the hands-on feedback and walkthrough references needed to level up to senior-level skills.
Max Orshan\sGrowth Strategist, Rhino
The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
Lattice’s Marketing Director, Alex Kracov
The Demand Curve course might be the most valuable thing I’ve done for my career. They really helped me develop a growth mindset. The course allows you to tailor your experience to serve the needs of your business, and every project you do contributes to growth in a direct way. Best of all, you’re able to get honest, in the moment feedback from instructors.
Candace Kim\sMarketing, Scanwell, YC S18
We landed two big meetings using their cold outreach strategy — while we were still in the course.
Wayne Anderson\sCo-Founder, Smart Alto, YC W17
Early-Stage Startups
Solo Founders
Small Businesses\sEnterprises
Meet the team
Julian Shapiro\sCo-Founder

Julian is one of the best-known thought leaders in growth marketing. He writes TechCrunch’s monthly marketing column, wrote the web’s most popular guide to growth at Julian.com, and appears on major tech podcasts including Mixergy and Indie Hackers.

Prior to Demand Curve, Julian was the VP of Marketing for Webflow, and ran marketing for both Heap Analytics and Clearbit.
Neal O’Grady\sCo-Founder

Neal co-founded the award-winning growth marketing agency, Bell Curve. His ad optimization software has been used to oversee $250mm in ad spend.

He’s also a web design author, whose writing has appeared on David Walsh, Creative Market, Creative Bloq, and .net Magazine.
Justin Setzer\sCo-Founder

Justin was one of the early members of Grammarly’s growth team — where he managed $50mm in ad spend and led the conversion team, helping grow Grammarly to tens of millions of users.

Justin is also the Director of Growth at Bell Curve, the renowned Silicon Valley marketing agency.
Aviva Wolpert\sInstructor\sEric Nguyen\sInstructor\sAadil Razvi\sGrowth Marketer
Ready to learn from the industry’s best?

Explore our programs and find the one suited for your goals.
Request More Info\sFAQ
I’m in a different time zone than the United States — can I still take the course?

Yes, absolutely. The course can be taken from anywhere in the world.
How is this better than other growth courses?

A few ways:

1. Other growth training programs are designed for very senior growth practitioners and late-stage companies.

‍

These programs are fantastic for those looking to learn advanced theory and high-level skills like team building and growth modeling. Our course is designed for those looking for actionable strategies and tactics that can be applied immediately to begin growing their businesses.

2. Other courses only focus on 1-2 channels.

If you’re just looking to learn how to run Facebook ads, then there are cheaper options out there. Our course goes much deeper. We teach you how to develop a growth strategy, build and manage growth channels (ads, content/SEO, cold outreach, etc.), design landing pages, optimize your conversion rates, and much more.

3. Other programs are lecture-based, with very little actual application.

We’re primarily hands-on projects. We give you the necessary knowledge, but more importantly, we’ve designed projects to help you apply those learnings directly to your business.

4. Other programs don’t offer mentorship, feedback, and support.

With the Full Program, you get 1-on-1 mentorship and tactical feedback from our team. You can also ask our instructors questions on our forum at any time. Plus, you’ll join a community of founders and companies working to help each other grow.
How is this worth the price?

Quite frankly, because it works. You’ll acquire the skills that 100’s of companies have used to produce hundreds of thousands and even millions in incremental revenue. We strongly believe (and have data to prove) that the program is one of the highest-ROI investments a company can make.
Who on my team should go through the program?

Our program is a fit for anyone who needs to learn the step-by-step tools to acquire new customers: primarily founders/business owners, junior marketing hires, employees of early-stage startups, and even senior marketers who come from a different area of expertise and/or want a refresher on the latest channels and tactics.
How personalized is the training?

All of the plan types have elements of personalization. With the Full Program, you have access to growth advisors who will work with you to build a custom growth strategy, review and provide feedback on your work, and give strategic recommendations. For those on the Self-Serve plan, you won’t have access to a growth advisor, but the curriculum is designed to guide you down the tracks most relevant to your business to ensure you’re focused on the highest-ROI strategies, channels, and tactics.
What will I be capable of doing after the training?

Finding new ways to get customers for your business.
Intelligently validating startup ideas.
Finding the email addresses of your ideal customer.
Writing cold emails that compel people to respond.
Writing content that gets you customers, not just readers.
Making ads that people click. For the right reasons.
Sourcing high-quality content writers.
Setting up referral programs that people actually use.
Writing, building, and testing modern landing pages.
Running ads on all the major channels, with real best practices from the industry.
Tracking everything your visitors do on your site.
Creating a high-converting onboarding experience.

What if I want more mentorship and feedback?

Full Program students can purchase additional rounds of feedback on an ad hoc basis. This can be done during and after you take the course.
How does it actually work day-to-day?

Here’s the daily cycle:

There’s one or two hours of reading beforehand. (Say, if you’re learning to write landing page copy, there are readings on how to write a good landing page.)
Then you start the project itself. This generally takes two to four hours. (Keeping with our landing page example, you’d actually be writing copy in a Dropbox Paper doc.)
While you do the project and readings, you’re in our WikiForum asking our instructors questions about tricky concepts and places you get stuck.
Then, you’ll submit the project through Zendesk for our feedback.
An instructor will give you feedback. (Keeping with the landing page example, they’ll be leaving comments on the side, saying things like, “You missed this value prop” and “Make this copy punchier by doing X.”)
You’ll make their changes and submit a new revision.
We do this as many times as it takes to get to “agency-level” quality. (What we would approve as a deliverable on our agency side.)

Other example project days include:

Ad copy (you work in dropbox paper with comments)
Facebook and Instagram ads (you work in the ads manager, actually make ads, and give us access to it)
Ad creatives (this is in Sketch)
Conversion rate optimization project (you’ll be working in google sheets, GA, and mixpanel)

Note: For Self-Serve, you’ll have access to the exact same curriculum and projects as in the Full Program, but you’ll be working through it without our mentorship and project reviews.
How long will it take for me to finish the Full Program?

With the Full Program, you can take up to six months to go through the material and spend as little as an hour a day — and still finish the material. Many students go this route. We know things inevitably pop up for startups: product changes, fundraising, ops problems, and so forth.

That being said, the program is structured so that you could finish the work in 4 weeks if you devoted about half a workday (4-5 hours per day). It’s pretty intense — but it produces wins faster if you desperately need to grow.

But, ultimately, your schedule is up to you.
I’m trying to up my skills, is the course right for me?

We think of “skills” as knowing all the tools that actually lead to customers in a way that is profitable and that can scale.

Specifically, our program is designed to help you set up and optimize the two or three acquisition channels most likely to work for your type of business: that means you work on everything from copywriting to landing page design, conversion tracking, ad setup, and A/B testing.
How do I pitch this to my boss to have this paid for?

Most teams/individuals justify the cost as an investment in growth; the goal is that you’ve profitably made more from the customers you get so that the course pays for itself.
How much should I budget for advertising spend, outside of the program?

Ads don’t apply to all businesses, and some startups don’t have the budget to test ads. We figure this out with you in the strategy work you do your first day.

That being said, if ads are part of your strategy, you’ll want to set aside $3-5K USD. Anything less than that and you won’t get reliable data on whether people will convert through ads.
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