Derek Johanson – Copyhour 2017

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…But, those are famous wealthy copywriters & entrepreneurs.

What happens when the just-starting-out-hustler uses this simple copywriting “secret”?

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And this freelance copywriter now has too much work because of the “secret”.

And this established freelance copywriter is killing it:

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Imagine…

Having complete copywriting FREEDOM sixty days from now (maybe less).

What does that mean?

…No more pulling your hair out trying to write a sales letter or ad that converts…

…No more failed attempts at coming up with a good selling angle…

…No more FEAR and hesitation about what to write…

When you put this “secret” to use, you wont have to worry about all that B.S. You’ll know exactly what you need to write to compel your prospects to act.

You’ll realize that you don’t need a template.

That there is no one perfect script.

You’ll see that solid copywriting and salesmanship skills are already implanted deep inside your brain and that this “secret” will unlock them and guide you to copywriting freedom.

As you can see from the above testimonials the “secret” has something to do with what’s inside my creation called CopyHour…

… but before I tell you about that, I’m going to mess with you a little… but in a good way because you’ll learn a valuable copywriting lesson from it.

I’m NOT going to tell you exactly what the “secret” is just yet because I’ve opened up what’s known to us in the copywriting biz as an ‘open loop’.

An ‘open loop’ is any aspect of your sales letter or story that doesn’t tie up immediately.

You know how at the end of the show “LOST” when something crazy happened and you’d feel a deep urge to watch again the next week.

Calling this strategy that I’m about to show you a “secret”, was my way of opening a loop and getting you to read further down the page.

You want to know what the “secret” is…

And you’ll read on to find out more because…

YOU have a copywriting problem…

More correctly, we all have this problem.

Copywriting is tough. It takes effort. It takes hard mental focus.

Mostly, it takes a ton of research to figure out exactly who our ideal customer is, and how to speak to them in a way that compels them to take action.

When you sit down to write some sales copy, you get stuck.

You don’t know how to start…

You don’t know how to finish…

You start thinking you need to add more “power words”…

You wonder how to ‘frame’ the offer…

You scream that you need a template to work off of… but you can’t find one…

You start thinking about ways to “trick” your prospect… then you stop… and say, “I’m not trying to trick my potential client. I have a valuable product or service. I just need to know how to express that.”

Look, writing a sales letter aint easy. If it was, everyone would do it.

If it were as easy as 1.2.3. people wouldn’t pay me a minimum of $10,000 per copywriting assignment… and smile when they sent me the check.

And here’s the vicious truth that you might be avoiding…

Copywriting = Freedom

Want to make more money than you are right now?

Learn to write good sales copy.

If you can write good copy, you will never struggle to make money. Clients will pay you top dollar for your work. And if/when you create your own products you wont be at the mercy of Google or penguins or algorithm updates or any other SEO stuff.

You won’t be building an empire on quicksand.

And you’ll have the unique ability to say to yourself, “Hmm, I want to make a bunch of money today.” Then crank out a simple sales letter in 30 minutes to an hour. And freaking make money with it that day… and for years afterward!

Then you can move on to the next project with confidence. And the next. And the next.

This is reality for a small number of people who put in the small amount of work up-front to learn this “secret”.

I asked CopyHour members to rate, on a scale of 1 to 5, their copywriting knowledge before and after they began implementing this simple “secret”.

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Look at it again — a 89% increase in copywriting knowledge…

Do you think these people are still struggling as much to create a sales page or launch a marketing campaign? CopyHour produces insane clarity in ANY marketing effort.

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The Story Of How I Unlocked This Copywriting “Secret”

derek-delmarI’m Derek Johanson, and I’m an addict.

I’m addicted to CopyHour and the “secret” because it continually helps make me money… that I tend to lose… see the sidebar –>

(I have two main gigs at the moment: one is a small consulting agency I co-own, and another is publishing a Hollywood actor who helps other actors develop a career strategy… This is a pretty standard “information publishing” business. Don’t ask me how I got into this b/c I know nothing about acting.)

Anyway, recently I woke up and faced facts: the “path” to the kind of business freedom I wanted was obvious.

I desperately wanted to make more money in my business and from all of my efforts. And to do so, I desperately wanted to develop stronger copywriting skills.

And I’d known about Halbert’s “secret” for years!

I also had heard from others that it worked like magic, almost immediately.

But I was one of “those people”… who knew how powerful this “secret” was, and how important it was, and how valuable it was…

And how it was one of the only things that could directly make all my marketing efforts worth 2x to 10x more than they are now, without any boosts in traffic or other changes…

But, for whatever reason, I still wasn’t just freaking doing it!

Just like every single other struggling entrepreneur.

Probably like you if you’ve heard of this “secret” before…

So What The Heck Is This “Secret”?

Here’s the “secret” popularized by Gary Halbert:

Build a swipe file of high-converting, tested, and winning ads

Copy each of those ads in your own handwriting to “internalize” and absorb the style into your subconscious

And do it every… single… day, for a minimum of 30 days, to “program” persuasive copywriting ability into your brain (longer = better)

Maybe you’ve read this advice before. Every single copywriter and entrepreneur will tell you over and over again how it’s almost like magic, it works so well… if you actually do it…

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