Digital Marketing That Actually Works Right Now

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It may be tough to separate the noise from what truly matters in digital marketing and focus on effect. There are so many channels, tools, technologies, and emerging approaches to choose from that it can be difficult to know where to begin and how to best use your time and energy. In this session, we’ll go through alternatives and tactics for creating an online presence that stands out and is performed with effect in mind. Krista Neher, a digital marketing pioneer and author of five books, including Digital Marketing That Actually Works, will walk you through the process of determining what works right now.

We’ll go through the following topics in this session:

How to think strategically about your digital marketing potential using the GSOT approach.
Overview of key digital marketing tools, how they operate in 2019, and where you should focus your efforts in 2019. (Social Media, SEO, Websites, Email, Digital Ads, Conversation Marketing, CRM and Mobile)
What you should be aware of when new revolutionary technologies change the face of marketing.
How to Use Investment/Impact Mapping to Prioritize Your Digital Investments
What works in 2019 and how to construct your strategy
Kristin Neher
3 CEO Boot Camp Digital Related Seminars and Products

Krista Neher is the CEO of Boot Camp Digital, the author of six best-selling books, an international speaker, and a recognized digital marketing expert with over 15 years of experience in this ever-changing industry. She has worked with companies such as Google, P&G, General Mills, Nike, GE, The United States Senate, Prudential, and Remax, among others. She has also been quoted in the Wall Street Journal, The New York Times, CNN, Associated Press, Wired Magazine, and CBS News as an expert.

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