Ezra Firestone – Smart GoogleTraffic – The Hidden Traffic Source With Double The Power Of FB

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THE “HIDDEN” SOURCE OF TRAFFIC

I called it that to catch your attention… AND BECAUSE IT IS HIDING UNDER NEARLY EVERYONE’S NOSE!

This traffic source was the driving force behind my first million-dollar firm.

Remember that wig shop I told you about?

My first ever ecommerce store? It was entirely based on this traffic source.

WHICH THEY SHOULD BE!!!

And now for the big stumbling block…

For AWARENESS level traffic, not all traffic sources should be utilised.

If you’ve known me for any length of time, you’ll know that I view visibility (traffic) in three dimensions…

The Unknown Traffic Source That Has Twice the Power of Facebook

The Three Profitability Pillars! Our strategy for audience segmentation

Get your brand in front of those who aren’t familiar with it yet.

In an initial attempt to create leads and sales, exclude customers and subscribers and target those who seem the most like them.

People who have showed an interest in your brand should be retargeted.

Track funnel engagement and communicate accordingly.

Increase retention and LCV by offering special discounts, promotions, and complementary items.

However, these are not the only good traffic sources…

If you’re going to go out there and spend money to increase brand exposure,

Then you want your “ad spend” to provide the maximum potential ROI.

And this is where your “secret” (or not-so-hidden) traffic source comes in handy!

YOU KNOW that it takes an average of three “touch points” before someone buys…

However, the majority of individuals ONLY retarget on Facebook and Instagram…

Why not be EVERYWHERE you possibly can be?

This takes me to my secret/not-so-secret traffic source.

A traffic source that is bringing me a lot of money and is a no-brainer for almost everyone when handled correctly!

That is the source of traffic…

I understand… Every time I bring this issue with a business owner, I receive this response.

The Unknown Traffic Source That Has Twice the Power of Facebook

Module 1: Tech Nasty – Opening a Store and Creating Accounts

Putting together your team – the “A” Team of technology. Everything has a certain function and works together. This workshop will lead you through the process of creating accounts and connecting everything for success.

Module 2: Remarketing Configuration and Display Ads

We’ll go through list development, ad creation, utilizing AdWords lists vs. GAN lists, dynamic remarketing, GDN fundamentals, and more.

Module 3: Campaign for Brand Search

This workshop will discuss the necessity of creating ads to deter rivals from bidding on your brand keywords as well as to improve the general health of your Adwords account. This training will also establish the basis for anybody interested in utilizing AdWords for prospecting purposes.

Google Shopping is the fourth module.

Google Shopping is the market’s top comparative shopping engine (CSE). Product searches begin on either Amazon or Google. We’ll talk about Google Shopping as a remarketing tool and for brand searches. We’ll also establish the basis for prospecting with Google Shopping.

Module 5: Shoppable TrueView on YouTube.

Combine pre-roll video advertisements on YouTube with Google Shopping (PLAs). We’ll talk about how to set up Shoppable TrueView advertisements as a wonderful remarketing vehicle and a platform for launching new goods to existing consumers.

Bonus Module: Prospecting Using Google

We’ll show you how to use the Google Ad Ecosystem for awareness and prospecting efforts!

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