Flint McGlaughlin – The Marketer as Philosopher Bundle

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Inquiring ‘how’ yields information; inquiring ‘why’ yields wisdom.” The essence of Dr. Flint McGlaughlin’s book, The Marketer as Philosopher, is this.

McGlaughlin has published a compendium of his results after twenty-five years of asking “why” to a single query and verifying his ideas using the internet as a live laboratory. These 40 brief comments expand in layers, implying a new framework and philosophy of message.

Business executives sometimes spend so much time asking “how to” inquiries that they neglect to ask “why so” queries.

The goal of The Marketer as Philosopher is to encourage introspection. It seeks to shift thinkers’ attention away from the importance of the solution and toward the value of the technique.

The book has 40 reflections separated into three basic sections.
The title of each part is one of the three premises that underpin the entire theory.
Each segment has 12 reflections.
Eight thoughts expand on the central concept.
Four comments address the major risks that marketers must consider.
A sketch series in each segment that ties to and expands on the main topic
To guarantee visual cohesion, each segment concludes with a master drawing.

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