George Hutton – Seven Laws

Dr. Milton Erickson notably established the Milton Model, a series of linguistic patterns. Dr. Robert Cialdini discovered the seven laws of persuasion, the hidden decision-making triggers that have earned advertising billions of dollars. These two persuasive tactics are integrated in a never-before-seen training book for unstoppable influence. Authority, social proof, scarcity, and all the others may be subtly inserted into your interactions, causing your targets to react with compelling unconscious desire. Use them to gain money, persuade your friends to support your ideas, or become the most convincing speaker they’ve ever seen. There are plenty of completely written hypnotic scripts and examples for each Cialdini Law, as well as the most potent Milton Model language patterns. Use these strategies to ignite your sales career, become the most likable person in town, become a sought-after and highly paid speaker, and convince everyone to agree with your ideas without hesitation.

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