Getresponse – EMAIL MARKETING

Salepage : Getresponse – EMAIL MARKETING
Archive : Getresponse – EMAIL MARKETING Digital Download
Delivery : Digital Download Immediately

Why should you take this course?

Is email still a viable option? Where does it fit in relation to other digital marketing channels and tools? This certification course will teach you how to:

Make use of the power of email subscription.
Create the ideal marketing message.
Create a list of active contacts.
Turn clicks into sales.

And a lot more!

9 Teachers

28 Lessons

6 Quizzes

224 minutes of training

1 certificate recognized by the industry

Meet your professors.
Mr. Andrew Davis

Founder of the Monumental Shift

Ward, Anna

GetResponse’s Director of Deliverability

Klimczak, Irek

GetResponse’s Content Marketing Expert

Turner, Jamie

60SecondMarketer.com’s CEO

Bakker-Rakowska, Justyna

GetResponse’s Email and Communications Manager

Kurcwald, Karolina

Chief Copywriter, GetResponse

Pay, Kath

Holistic Email Marketing’s CEO

Mr. Mateusz Ruzik

GetResponse Customer Education Team Manager

Leszczynski, Michael

GetResponse’s Content Marketing Manager

What’s on the inside?
This course will teach you how to construct an effective email marketing plan, including list building, copywriting, email personalisation, A/B testing, deliverability, and other critical best practices.

MODULE 1: EMAIL MARKETING INTRODUCTION
How Do Companies Use Email Marketing?
5:14
Leszczynski, Michael
A Successful Email Marketing Campaign’s Anatomy
6:32
Bakker-Rakowska, Justyna
Email’s Role in Multichannel Marketing
6:22
Leszczynski, Michael
What, Why, and How of Email Communication Strategy?
7:32
Bakker-Rakowska, Justyna
Using a Subscription to Its Full Potential11:14
Mr. Andrew Davis

You will be able to express clearly how a good newsletter can generate income.

Considering Your Email Newsletter as a Product

Andrew Davis Revision 12:01

LIST BUILDING AND MANAGEMENT MODULE 2
List Building and Management Fundamentals
5:11
Klimczak, Irek
What Constitutes a Good Email List?
3:59
Klimczak, Irek
List Building Do’s and Don’ts
11:59
Ward, Anna

You will discover the most effective methods for growing your email list.

Using Lead Magnets to Grow Your Email List

3:07

Revision by Irek Klimczak

MODULE 3: CREATING POWERFUL EMAILS
A Quick Overview of Email Formats
4:30
Michael Leszczynski Email Elements5:21 Irek Klimczak
Email Marketing Campaigns using Personalization
Irek Klimczak 4:06
Best Practices for Creating Effective Emails
13:15
Mr. Mateusz Ruzik
Email Copywriting and Content Requirements
7:27
Kurcwald, Karolina
Email Subject Lines: How to Create Eye-Catching Subject Lines
6:10
Kurcwald, Karolina
The Fundamentals of Email Analytics
5:29
Email Clicks by Irek Klimczak: How to Get High CTRs
8:50
Mr. Mateusz Ruzik
Putting Your Content in a Format
10:59
Mr. Andrew Davis

You will recognize the importance of a regularly structured email subscription.

Adding a Contact to Your Email Communications6:47

Andrew Davis Correction

DELIVERABILITY AND COMPLIANCE MODULE 4
The Role of ESPs in Email Marketing
5:57
Spam and Blacklists by Anna Ward
11:48
Anna Ward’s Hygiene List
6:03
Ward, Anna
Making an Appointment – Who Will Attend?
10:13
Mr. Andrew Davis

You will grasp the importance of micro-dayparting and how to set up a precious appointment – your audience.

Revision

ADVANCED EMAIL MARKETING MODULE 5
Email Dynamic Content16:10
Mr. Mateusz Ruzik
Conversion of Email. Increasing the Conversion Rate of Clicks to Sales 6:29 Turner, Jamie
The Secrets of Email Testing Success
11:50
Pay, Kath
How to Put Your Subject Lines to the Test
10:00
Pay, Kath

You will discover the most efficient methods for testing subject lines in emails.

Revision

EXAMINATION FINALE

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