Hans Johnson – eMarketing Formula

Hans Johnson – eMarketing Formula

Archive : Hans Johnson – eMarketing Formula

“Finally… A Step-By-Step A-Z Comprehensive System That Even A “Newbie” Can Use To Build A Thriving Million Dollar Internet Business!”

Here’s a taste of what’s within the eMarketing FormulaTM.

Leverage your own personal brand or products on the internet for big profits – whether you are selling yourself or your own product/service, you are going to learn the exclusive secrets to this powerful online business plan that we utilized to go from nothing to 7 figures in just 14 months time online.
How to quickly take your business online and establish yourself as a trusted expert who adds genuine value to your market, then leverage that trust and value into a seven-figure business.
Learn about Internet marketing and web development – After completing all of the modules in eMarketing FormulaTM, you could start a consulting business charging high fees (especially to offline businesses in your local markets) because you will know more than 99% of the population about starting a business, any business online, profitable, and making money quickly.
Secrets of market research, website creation, and product development – discover how to effortlessly build your own items.
Salescopy made simple, do’s and don’ts, a proven copywriting outline/formula you can simply follow, the most common errors to avoid, how to cope with “writers block,” and much more.
Front end and back end advertising techniques and secrets
Even if you have no expertise, you may use our exclusive methodology to create profit-generating websites, sales copy, and product offers.
What to do if you don’t already have a business or aren’t sure what sort of internet business to start – I’ll teach you a step-by-step process to determining exactly what you should be doing to achieve success FAST!
And more, much more!

eMarketing FormulaTM will walk you through a step-by-step approach that will show you EVERYTHING you need to know to start a successful online business. Every idea I teach in the eMarketing FormulaTM may also be applied to any offline business. I don’t simply teach principles; I show you HOW TO DO IT.

Here’s The Detailed Course outline:

Introduction to EMFs

This section provides an overview of the whole eMarketing FormulaTM, 12 Steps to Internet Wealth approach. This is the stage at which we establish the groundwork for your complete company plan. This is most likely the most significant element of the whole program since it sets the tone for the remainder of the course. It provides you with a bird’s-eye view of the Internet company as a whole, emphasizing the most typical hazards and blunders that most individuals make. This portion alone will place you ahead of 99% of the people, establishing you as an instant authority in your grasp and awareness of what truly makes an Internet-based business successful and what does not.

You’ll Discover:

What it actually takes to start a 7 figure Internet business with minimal advertising capital
The proper mentality for both short-term and long-term internet success
How to avoid the most frequent traps and blunders, shortening your learning curve by years
The fundamental concepts, principles, and models that underpin a million-dollar firm.
The core skill sets you need to focus on and perfect for success, so you don’t waste time studying things that don’t create results.
Secrets of maintaining focus and avoiding distractions from other “guru” ideas or tactics that do not apply to YOUR model
Why RELEVANCY is THE MOST IMPORTANT AND CRITICAL FACTOR IN YOUR LEARNING PROGRESS AND SUCCESS, AND HOW TO QUICKLY APPLY KNOWLEDGE INTO
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Setting strategic goals is critical, and skipping this stage will put you at a disadvantage.
The proper mentality for seven-figure internet success (why its actually easier to make 7 figures online than 6) how to broaden your thoughts and mentality in order to get momentum and achieve results
Why it’s critical to “fail” as quickly as possible, and how to turn your failures into huge success
How to construct your “why” list and why this one item will literally be what determines whether you succeed or not online
How to make wise selections while investing time and money in your (online) education
How to go into action mode and start seeing results right away, even if you’re still learning (why you absolutely MUST get a result immediately while you are learning and how to do this fast)
Why all you really need to do is grow your business to six figures, and how “getting from six to seven is simple!”
Why is making sales the most vital job of any business? (marketing)
Current trends and future estimates of the Internet/ecommerce and how to benefit on its continuous expansion both locally and abroad
Why the Internet is indeed the “gold mine” of the twenty-first century, and how it will alter in the next five years (the window to enter this market is closing rapidly!)
How to Build Your Own “100mph Vehicle” Quickly
How to exploit the Internet’s unpredictability – how to “tame the Internet beast and make it your slave!”
When to disobey the “experts'” rules online and when to break your own
How to Clarify Your Purpose and Empower Yourself
You may use certain operational concepts and fundamental tactics to your own firm.
Relationship Marketing approach, including how to implement it in your business for maximum and sustained profitability and development both online and offline.
Why picking the proper market for your business may make or break your success in product/market selection online
Steps to Create Value and Enter ANY Market as the Preeminent Authority in Record Time
How to detect and capitalize on exposure possibilities
Why would a firm based on testimonials outperform others? How to quickly gather, publish, and leverage 10 to 1
The appropriate client attitude, why you want clients rather than customers, what the distinction is, and why it matters in your business
How to Get Results, and Why Perfection Is a Killer of Results
What are strategy and tactics, and how and when should they be used?
Closing the loop, how to combine both offline and online marketing and business approaches to improve your business development and client experience
4 Critical Elements of an Internet business, the only 4 things you MUST have with any Internet business
Why speed is crucial, how to quickly get from concept to market, and why you shouldn’t become too tied to “Your” ideas.
Overview of the 12 modules to follow… We’ve only just begun!

And that was only what’s in the Introduction video!

eMarketing FormulaTM consists of 12 distinct parts. Each module is a virtual stand-alone lecture in and of itself, taking you step by step through all you need to know about running your own million-dollar internet business.

Here’s What’s Left In The Course:

Module 1 – Online Business Models

Summary: The BIGGEST mistake you can make is not knowing your business model, not watching your metrics and optimizing offers and funnels, not automating and outsourcing whenever possible, and thinking that just because you can do something doesn’t mean you should, majoring in minors instead of concentrating on core business building activities that make you successful and drive revenue. In this session, I’ll go through the five most common online business models. This aspect of the system is critical for you to comprehend. Knowing what Online Business Model you need to be in or having confidence that you are in the proper model might spell the difference between success and failure.

You’ll Discover:

THE SECRET TO QUICKLY GROWING YOUR BUSINESS
Which model to utilize in your business if you are an expert or guru with important information or expertise people are interested in or might benefit from. If you are not an expert or guru, you should learn a workaround in this paradigm.
In the Self Publisher model, how can you place yourself ahead of 99% of the competition?
The #1 guideline you need to know in the Self Publisher model that may put you fully apart from your competition
Self Publisher Funnel – 3 important things that you want to execute to make this Online Business Model effective
When designing a website for the Self Publisher model, there is one KEY question you should ask yourself.
Ways to offer material on your website that are creative, innovative, and inexpensive (you can also do it the traditional way as well)
So you don’t lose your audience, here are six various ways to implement Backend Offers on your website.
I’ve utilized four easy tactics to boost opt-ins, build a devoted following, and improve revenue.
You may go to two separate websites to assist you design your Money Site [SEO].
How to optimize, automate, and outsource your system so that you may ramp up (leverage) your time and effort for greater earnings.
6 Mistakes to Avoid When Creating a Money Site [CPA & SEO]
The #1 KEY to the Money Site [CPA] Model. If you get this aspect of the game then you will master it and it won’t master you. Most people overlook this step and become bogged down and upset, finally giving up!
The most common error people make in the Independent Marketing Representative Model. This is very necessary for this model. You don’t want to experiment with this error.
The largest error you may make in the Independent Marketing Representative business model, and what you should do to avoid it!
Which two online business models work well together?
The most important thing to avoid in the Retail Site Model
4 various ways to feed your email list so that you can communicate with your audience – the more relationships you form, the more loyalty you will have.
How to select which Online Business Model you should adopt. You don’t want to get caught up in the incorrect model. This portion may save you a lot of misery, frustration, time, and money!
The term “electronic commerce” refers to the sale of electronic goods. These are critical to your success!
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There are 11 stages to creating a successful marketing sales funnel with proven CTRs regardless of your online business model.
And much more…

Module 1 – Online Business Models

Summary: The BIGGEST mistake you can make is not knowing your business model, not watching your metrics and optimizing offers and funnels, not automating and outsourcing whenever possible, and thinking because you are good at some things that you can be good at everything – just because you can do something doesn’t mean you should, majoring in the minors instead of concentrating on core business building activities that make you successful and drive revenue. In this module I will break down the 5 primary Online Business Models. This part of the system is so important for you to know and understand. Knowing what Online Business Model you need to be in or having assurance that you are in the correct model can mean the difference.

You’ll Learn:

• The SECRET to growing your business MUCH faster
• Which model to use in your business if you are an expert or guru with valuable information or experience others are interested in or could benefit from. Also learn a work around, in this particular model, if you are not an expert of guru.
• How to position yourself ahead of 99% of others in the Self Publisher model
• The #1 rule you need to know in the Self Publisher model that can set you completely apart from your competition
• Self Publisher Funnel – 3 key elements that you want to implement to make this Online Business Model successful
• The one KEY question you should be asking yourself when creating a website for the Self Publisher model
• Creative, Innovative & Inexpensive ways to deliver content through your website (you can also do it the traditional way as well)
• 6 different ways to create Backend Offers on your website so you don’t lose your audience
• 4 very simple steps that I have used to drive massive opt ins, have a loyal following and drive increased sales
• 2 different websites you can go to help you create your Money Site [SEO]
• How to streamline your system, automate and outsource so that you can ramp up (leverage) your time and effort for more profits
• 6 mistakes you want to avoid when building a Money Site [CPA & SEO]
• The #1 KEY to the Money Site [CPA] Model. If you get this part of the game then you will master it and it won’t master you. Most people miss this part and get bogged down and frustrated and then eventually quit!
• The #1 BIGGEST mistake people make in the Independent Marketing Rep Model. This is absolutely critical to this model. You don’t want to play around with this mistake.
• The biggest mistake you can make in the Ind. Marketing Rep business model and what you should be doing to avoid it!
• What 2 Online Business Models work best combined
• The #1 thing you want to avoid in the Retail Site Model
• 4 different ways to feed your mailing list so that you are communicating to your audience – the more you build relationship the more you create loyalty
• How to determine which Online Business Model you should use. You don’t want to fall in the wrong model. Getting this part nailed down can save you a lot of heartache, frustration, time & money!
• 13 key strategies that you need in order to build a successful online business. These are foundational for your success!
• The 2 core skill sets to create massive profits in any of the 5 Online Business Models
• 11 steps to Creating A Successful Marketing Sales Funnel with proven CTRs no matter what Online Business Model you are in.
• And so much more…

• Module 2 – Market Research, Keywords & Domains

  Summary: When it comes to finding anything substantial (in terms of a product/concept/service/etc.) to do business in, you don’t really want an Idea. What you desire is a HUNGRY market, a need that YOU can address differently or better than someone else. In this session, I’ll teach you how to locate a product/concept/service that you can get behind, as well as how to compete in the market and stand out from the crowd!

  You’ll Learn:

  When it comes to Market Research, there is one rule you should never break.
  One of the things I do when I feel stuck or plateaued in my business to obtain new experiences so that I can return and impact/effect my “primary” item with a fresh viewpoint.
  7 of the MOST PROVEN MONEY MARKETS YOU CAN ACCESS
  “How can I compete?” is the solution to this critical question.
  14 actions you should be doing to attempt to avoid wasting time and effort to generate content or a product that you can’t see yourself promoting
  There are several tools available to help you qualify your study. There is one tool that can tell you what other marketers are paying for (i.e Average cost per click and the average amount of clicks per day)
  What type of figures you want to see while you are qualifying your topic/market. The term “electronic commerce” refers to the sale of electronic goods.
  5 references to assist you validate the market you wish to conduct business in Why positioning is critically crucial
  Discover 13 effective approaches to compete in the marketplace and stand out from the crowd. Knowing how to position and advertise yourself is critical; without it, you have no chance.
  The 4 step procedure of competing in any market.
  Learn how to generate such a frenzy that the market cannot help but flock to your offer/product/service.
  There are eight keyword market research tools available to help you determine which market to do business in. Some are paid, while others are free. This is an essential piece of business equipment.
  What is the significance of SEO relevance?
  5 techniques to improve your website’s search engine ranking
  The top 26 domain blunders you should avoid at all costs
  Six distinct tools to assist you with domain selection
  11 target keyword phrasings for your domain name to achieve an SEO optimized domain name

  Module 3 – Domain Configuration, DNS, Hosting & Servers, WHM, cPanel, and FTP (AKA the “Geek” Module)

  Summary: In this module, I teach you step by step how to complete a domain and server setup. Everything from DNS configuration to Unix, PHP, MySQL, shared or dedicated hosting with server administration, Hosting & WHM configuration, Cpanel, PHPmyAdmin, email, and file management.

  You’ll Learn:

  One of the most common errors made when setting up a name and server
  Where you may get an inexpensive domain registration
  What is best to utilize for SEO if you are planning to have a lot of domains
  How to set up hosting and WHM
  What FTP software to use whether you’re a MAC or PC user, and so much more!

  Websites (Module 4)

  In conclusion, when it comes to websites, it is all about getting money, not feeding your ego! There are 4 precise things you must do in order to make money. You don’t make money messing about with servers, experimenting with various website tools, tinkering with your FTP settings, learning Dreamweaver, and so on. You want your company to be based on an infrastructure system and a platform that allows you to “turn and burn” and quickly go from idea to market. This module demonstrates how.

  You’ll Learn:

  A FREE platform for speed, efficiency, and results.
  Step-by-step instructions for creating a website in less than one hour. It’s so basic and straightforward that even a teenager can do it!
  Discover how to setup, configure, and optimize your website.
  A list of 59 WordPress plug-ins to utilize for your website, as well as critical things to accomplish with the plug-ins and site maintenance.
  Why you should have a dev site or sandbox site
  What sort of website should create according to the Online Business Model you are in. You need a decent website for whatever Online Business Model you are in.
  The most common errors you may make while developing a landing page for your website. There are various and you want to try your best to prevent these.
  What you truly require for a great website

  Module 5 – Tracking & Metrics

  Summary: There are 2 Core Skill Sets to Internet Marketing and that is driving traffic and converting offers. Both of them necessitate tracking. However, the majority of individuals do not measure or monitor their metrics. It’s now lot easier to accomplish than ever before, so there’s no time for excuses. You MUST measure your metrics; else, you risk losing hundreds, if not thousands, of cash.

  You’ll Learn:

  Discover the three most critical indicators to monitor.
  Over ten different criteria to consider while conducting business on the internet
  Two methods for tracking offline marketing efforts
  5 tools you can use to measure and monitor your stats
  Why should you undertake A/B testing, what are the benefits, and how do you do it?
  5 various strategies to find chances while monitoring your stats so that you boost opt ins or sales
  What to do to discover where your prospects are spending their time on your website so that those pages might be adequately monetized!

  Mailing Lists, Shopping Carts, Support Suites, and Project Management Systems are all covered in Module 6.

  Summary: There is a MYTH out there that “Money is in the list!” NOT!! The RELATIONSHIP is where the money is. This lesson is all about your relationship with the customer and list development.

  You’ll Learn:

  4 tools for managing your email list, which one is best for your business and which ones are suggested
  An example of a campaign setup
  A demo copy of an opt in form
  A campaign setup example
  You may utilize three alternative tools for shopping cart and client management systems.
  The term “electronic commerce” refers to the sale of electronic goods.
  5 ticketing and support systems that help you simplify your customer service department

  Module 7 – Content, Product, and Campaign Creation

  The answer is yes. Articles, blogs, tweets, pages, free (or paid) reports (PDFs), MP3s, Videos, Screen Capture Videos, LIVE Events, Teleseminars, Transcripts, Software, iPhone Apps, Tips, Newsletters, Private Coaching Calls, Radio Shows, TV Shows & Interviews, and so on are all examples of content.

  You’ll Learn:

  A simple method for creating a domain name using Google Wonder Wheel or a scraper tool. You will learn how to do a Google test search for your core keyword for your product/service.
  You will learn how to create a website that is specifically targeted using keyword search words, that is organically constructed, and that can compete and attract traffic.
  Google’s preference on how a website should be designed
  Where can I have articles written for less than $10?
  The easiest and quickest was to design a new product and start selling. You should make 6 figures rapidly (if you’re in the appropriate market, delivering a hidden tip, meeting an unarticulated demand, and so on), then 7 figures by scaling it up.
  The most strategic technique to bring a new website to the point where it is organically indexed (if you do not apply this strategy, your website may be blocked). This method works really well if you want to get highly optimized content out there quickly while also targeting certain markets.
  How to organize a website so that search engines can find it
  My 5 Personal Workflow Tips
  How to Make the Most of the Free Offer Formula for Target, Tie-In, and Collect. Understand how to identify the right audience, integrate your free offer into your marketing strategy, and gather statistics.
  The Video Marketing Formula in 9 Steps. Discover how I used this method to sell out an entire event for the first time ever. (It wasn’t flawless, either.)
  How to make autoresponders, launch/promotion emails, and use them to their best potential
  A Million Dollar Product Development Worksheet (custom) that you may use for your company regardless of its business strategy.

  Module 8 – Sales Copywriting

  Summary: Sales Copywriting is THE million-dollar skill set that is responsible for more revenues online than anything else. You may learn all there is to know about PPC, social media, websites, list building, generating fantastic goods, and so on… however without decent text no one clicks and no one buys! Copyright reigns supreme! It is THE matriarch of all skill sets. (It would be divided testing if it had a twin sister.) But didn’t you say that content is king?” – Copyrighting is Content, and Copyrighting is Content. Just as SEO is PPC is SEO – do them both well and everything else goes smoothly.

  You’ll Learn:

  What it means to be (in) the market. Understand the consumer’s mindset since YOU are the market.
  You will learn how to write to the market’s deepest wishes, frustrations, needs, and desires, addressing and solving difficulties that no one else sees or recognizes. It is striking a painful vein.
  Find out what you product is. The better you understand your product, the more successful you will be.
  What writing style should you employ to generate big income (it’s not what you think)
  Determine your landing page’s primary goal or objective. You MUST have everything focused on the one action you want them to do.
  Mistakes to avoid while communicating in your sales copy to prevent losing your reader. This may cost you your entire campaign, so mastering it is critical.
  The WIIFM Radio – 4 Questions to MASTER in order to be successful with your sales copy.
  AIDA Formula – four basic action points to emphasize in your sales text.
  How to make an enticing offer using three simple tactics that have earned me millions
  The most critical portion of your sales copy, so vital that it has the ability to enhance conversions by a factor of 20.
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  How to build quantified, recorded, and measurable advantages over your competition so that your offer has greater legitimacy. Inside your sales copy, you will see precise activities you should take to produce these benefits.
  How to implement and pass the “so what” test (for copy review)
  How to utilize future pacing in your sales copy to show customers what a difference your product will make in their lives. Pace is both gradual and immediate. This adds to your offer and not many employ this strategy in their writing
  How to utilize disclaimers in sales text and how crucial it is to include them
  The necessity of qualifying your reader. This is critical since the more qualifications you have, the more qualified you will be. There are various example I present to qualify your employees
  The Risk Reversal Technique explains how to make it simpler for your reader to answer yes than no. The most quick lever you have over your competition is risk reversal (and Offer/Headline).
  The utilization of urgency, scarcity, tribal tactics, controversy, curiosity, testimonials, a shared adversary, the WHY in your sales text. These are all specialized and deliberate methods for convincing individuals to click the BUY button.
  A specialized method that anyone may utilize to connect with the market. It pulls into people’s unspoken emotions, moods, and frustrations.
  How to aggravate the agony and pour salt in the wound in your sales copy so that the market is compelled to purchase into your solution
  A step-by-step guide to writing a successful email to your target audience. The dos and don’ts of subject line writing. This is especially important in email marketing since your subject line is the first thing your target audience sees. If you don’t catch them here then they won’t open your email.
  The many methods to structure and design your emails, sales copy, and other kinds of communication such that they capture your reader’s attention. This helps pop out your primary headline and emphasize all the distinct benefits.
  How to employ power words, trigger words, and action verbs in your sales copy to assist the reader construct visual images, word pictures, and elicit a visceral emotional response.
  Over 200 Verbs – Power Words for your sales copy
  The term “electronic commerce” refers to the sale of electronic goods.
  How to Overcome “Writers Block”
  Headlines of All-Tenthenthenthenthenthenthenth

  Module 9 – Promotion & Traffic

  In summary, when it comes to traffic and promotion, you want to engage with people on a regular basis by selling and engaging with your audience. This is where we outline what you should start with and how to provide value to your audience so that they will distribute your message to others and increase your impact. If you don’t have anything to contribute that adds value to people’s lives and you honestly believe in it, you should tell everyone. If not, you’re doing something incorrectly and should try something else. A means to an end is an exception to this rule. Your primary offer may not be your biggest passion, but it is a means to a goal. It is how you reach out to individuals in order to showcase your broader interest.

  You’ll Learn:

  The distinction between advertising your offer and promoting your website, as well as which one you should promote and why.
  Learn how to increase traffic in order to generate viral referrals, likes, and shares.
  4 effective strategies for driving free visitors to your website and/or offer
  How to find your top three income-generating activities and drive them for big profits so that you may properly use your time.
  How to install sharing and refer a friend systems on your website to maximize the amount of time your market spends on it. This easy strategy may significantly increase visitors to your website/offer while also increasing purchases.
  Inbound linking is an important tool to have in your armory for driving traffic and advertising to your business.
  My Personal Model – 8 Strategic Ways I Drive Traffic
  How to leverage social networking sites like Facebook to successfully and strategically expand your list, create more and more traffic, and dramatically raise your open rates and conversions!
  Specific scripts that may be used to quickly convert cold leads into warm leads and create 3-5 times the response rate (especially on Facebook)
  How to utilize video on your personal blog sites to interact with people on a personal level and build a large following
  What to say and what not to say when creating a Facebook video that doesn’t turn people off but instead encourages them to “like” your page
  How to make a basic 20-second video go viral over other people’s Facebook networks
  How to distinguish out from the crowds on Facebook.
  How to properly use Facebook’s “Group” tool for marketing and placement. (This is more powerful and responsive than GetResponse, Aweber list, and other similar services.) </l