Jason Swenk – Digital Agency Playbook 2

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The framework you follow will allow you to do what you want.

Are you frustrated by your lack of predictability?
Are you having trouble finding clients who will pay you what you’re worth?
Have you reached a revenue plateau and are unsure what to do next?
Are you having difficulty distinguishing yourself from the competition?
Do you believe you must do everything yourself?
Can you get your agency to the point where you can sell it when you’re ready?
DRAW THE ROADMAP

Make a clear and compelling message that entices employees and clients to work with you.

LEARN THE SCALES SYSTEMS

You no longer have to do everything yourself, and you can begin to rely on your team to make sound decisions.

FORM A SCALABLE AGENCY

You’ll have the right systems in place to work on the things you enjoy.

LEARN AT YOUR OWN CONVENIENCE

8 System Architecture

Micro-Training Videos (35+)
Interactive Facebook Community for 25+ Agency Documents

You can learn this powerful framework at your own pace. Each system will result in significant changes in the growth and scaling of your agency.

What Makes the Agency Playbook Unique?

Many agencies are too close and too busy to scale their operations.

The Agency Playbook was created by someone who started, scaled, and sold a successful agency, and I am invested in your success.

The Agency Playbook assists agency owners in establishing the proper framework and systems required to create the freedom to do what they want.

The Agency Playbook is applicable to any type of Digital Agency… Small to medium-sized businesses (less than $10 million)

Creative firms
SEO companies
PPC management firms
Social service organizations
Branding firms
Public relations firms
Development organizations
Content creation firms
Email companies

The Agency Playbook is applicable to any type of Digital Agency… Small to medium-sized businesses (less than $10 million)

Creative firms
SEO companies
PPC management firms
Social service organizations
Branding firms
Public relations firms Development firms
Content creation firms
Email companies

Discover How to Grow an Agency That Can Offer True Scale.

System 1: CLARITY: Is your goal to be able to set up an organization where you can focus on growing the business without having to deal directly with clients and individual accounts? This system will teach you how to create and effectively communicate your vision to your agency. If they don’t understand the vision, they’ll make decisions based on what’s best for them rather than what’s best for the agency. You will be able to chart a course for where you want to go, what you need to do, and what you should avoid.
System 2: POSITIONING: Learn how to become an authority in your market, attracting your ideal accounts and not having to deal with the small accounts that consume all of your time. Position your company as “The Choice” rather than “A Choice.”
System 3: OFFERING: Discover the winning formula for the order of services and products you should offer, as well as the prices you should charge for your services in order to be extremely profitable.
System 4: PROSPECTING: Determine what you need to do and where you need to be in order to generate more leads and convert them into opportunities. From low-hanging fruit that can generate immediate revenue to outbound and inbound strategies, how to build the right strategic partnerships, and how your agency can capture and convert the ideal leads and opportunities, we’ve got you covered.
System 5: SALES: You will learn how to increase your sales by qualifying leads, converting at a high percentage, writing a proposal, handling objections, and building a sales team.
System 6: DELIVERY: Learn how to streamline your delivery for greater profit, avoid scope creep, and take on more work with fewer resources. Get the exact procedure for protecting yourself when delivering work to the client, including all documents used: change order forms, creative briefs, and questionnaires. Learn how to interpret what the client truly wants, how to obtain sign-offs, and so much more.
OPERATIONS: System 7 Running a business is difficult! Learn how to boost your cash flow, how to reward your team, and how NOT to give your employees ownership while still providing them with incentives and a sense of ownership. Discover who to hire and when to hire as I walk you through the ORG chart you’ll need to scale your agency.

System 8: LEADERSHIP: Learn how to transition from Agency Owner to Agency CEO, how to position your agency for acquisition, how to build an amazing culture that attracts top talent, and how and why to establish an advisory board.

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