Jennifer Lee – The Right-Brain Business Plan

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Turn Your Passionate Ideas Into Profitable Businesses

Do you want to make a livelihood doing what you enjoy but find that developing a feasible business strategy is like trying to fit a square peg into a round hole? Jennifer Lee understands what it’s like to take the plunge into entrepreneurship – and how to do it effectively. The goal is to encourage rather than stifle imagination and intuition. Lee’s illustrated, colorful worksheets and step-by-step directions are both fun and useful, turning drudgery into delight. They will help you identify your vision and develop strategies for fundraising, marketing, networking, and long-term strategy.

Learn how to:

* Create a fun and creative financial strategy.

* Determine your circle of support in order to complete the assignment.

* Define your company’s values and ambitions.

* Draw an image of your company’s landscape.

* Understand your competitors and what makes you stand apart.

* Identify your ideal consumers and devise a marketing strategy to reach them.

* Create clear action actions to implement your Right-Brain Business Plan.

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