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Jimmy Kelley – High Dollar Questions: A Proven Sales Methodology for Closing Large SEO Deals
Archive : Jimmy Kelley – High Dollar Questions: A Proven Sales Methodology for Closing Large SEO Deals
A well-researched, extensively used sales approach that was established over several years by examining 35,000 sales calls and tailored particularly for SEO sales.
In this seminar, I apply the best-validated sales strategy for large corporate sales to the SEO sector. I discuss the psychology of the “large sale” in separate digestible modules, the questions you should and shouldn’t ask to SEO decision makers and decision influencers, working examples of conversations you should and shouldn’t have when selling your SEO services, exercises and practice to hone your sales skills, and examples of questions you can ask TODAY to your current SEO prospects to develop their needs and advance the sale. I show you how to ask the proper questions to increase perceived value in your service and goods, how to transform tire kickers into internal advocates for your product, and how to get to the core of why your prospects need your SEO services. The whole technique is founded on facts and research, and it has been used by some of the world’s greatest sales forces. I distill this process for the SEO industry, adapting it to interactions with digital marketing experts within corporations, VPs of Marketing, and even CEOs. If executed, your post-sale customer relationships will improve, you will be able to better manage expectations, you will provide greater perceived value to your clients, and you will be able to justify higher pricing for your services.
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