Joanna Weibe – 10x Landing Pages Masterclass Edition
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GIVE YOURSELF A COMPETITIVE EDGE WITH
Landing Page Copy that Converts
Even if you’re new to copywriting…
you’ve struggled to make sense of what the hell goes on a landing page… your idea of a campaign is an ad and a prayer… and your history of writing has been accompanied by such side effects as upset stomach, diarrhea and night sweats…
Ifyou’re looped into best practices in inbound marketing, you know you need high-converting landing pages in your toolkit.
But it’s hard to do more than the bare minimum, given the vague training that’s available in blog posts and Udemy courses.
I know. I’ve seen it all with businesses of every size. From one-person agencies to huge tech companies. You want to create campaigns and funnels that convert — but how??
You’re in a unique position to put landing pages to excellent use for your business
You’re familiar with Copyhackers…
So you’re already a step ahead. You already know copy is your online salesperson. And you wouldn’t dream of sending your online salesperson onto the “sales floor” without writing her an incredibly reliable sales script.
TRANSLATION
You know great copy makes money.
And shit copy costs money.
Plus, you know that, even if you can’t write landing pages like a pro today, you’re only a few lessons away from conquering each landing page with unmatched skill. That’s what I’m here for.
I’m here to help you seize hold of the opportunity that’s tied up in landing pages…
And, oh, the opportunity! Check this out…
Landing pages are as easy to create as an ad.
Sign into your landing page platform of choice, and hit “New Page.” Instantly, you’ve got a page.
Landing pages are repurposable.
Get the core of your page right, and you almost never need to create from scratch again. Just hit “duplicate” and modify. (I’ll teach you how.)
Landing pages are simple to A/B test.
Ever used Unbounce? To split-test your landing page, you just duplicate a page, modify it, publish it and tell Unbounce to send 50% of visitors to it.
Landing pages are targeted.
Your website is completely NOT targeted! Your business’s lobby is completely NOT targeted! But a landing page. My oh my. You wanna create a Facebook ad for single moms aged 25 to 30 living in Newport with Homeland as their favorite TV show? Go for it — and craft a landing page for that exact visitor.
Little wonder the Unbounces, KickoffLabs and Leadpages of the world are generating so much buzz.
But Here’s A Secret…
The biggest challenge for new users of landing page solutions isn’t creating a new page.
It’s writing a new page.
I will teach you to master
the art and science of writing
landing page copy that converts
Last year, it occurred to me that basically every marketer I knew and every copywriter I knew was writing landing pages the same way they wrote home pages.
They didn’t realize that there are actually unique rules for writing landing pages.
They couldn’t assess what was wrong with a landing page.
Because they didn’t actually know how to write it right.
They didn’t know what to do beyond message matching and axing competing links from a landing page.
And because they didn’t know what I knew — and what I was teaching my mastermind students — they were guessing every single time they sat down to write a page. No wonder they weren’t creating multiple pages for new campaigns! Writing landing pages was torture for them.
So I decided to teach what I know.
But before I tell you what I’ve made for you, there’s something you need to know about me.
Because if you’re going to listen to me and let me guide you, you need to understand this.
You can’t confuse me with someone I’m not.
I was born in a trailer park. The fourth of five kids, I grew up under the heavy shadow of this statement: “We can’t afford that.” I vividly recall standing next to my bio-mom and my little brother Paul in the grocery store checkout, looking with a sort of sickened longing at a pack of Tootsie Pops, and knowing better than to ask if we could get them. Of course we couldn’t.
When my dad courageously decided to follow his dream, go back to school and become a teacher, my older siblings — teens in those years — worked part-time and gave their cheques to my dad. We lived on mac ‘n’ cheese and pancakes. (To this day, those are my least favorite foods.) At one point, after the principal called me into his office for the third time and asked if everything was okay at home, I somehow found the money to pay my own fees for woodshop class.
We slept on mattresses given to us by a local motel when they replaced theirs.
If our teeth were crooked, they were staying crooked. (I straightened mine as an adult.)
If we wanted to wear something other than hand-me-downs, we were getting jobs.
I walked away from my childhood with this guiding lesson: earn money, and don’t waste it.
You need to know this about me because you need to know that, for me, helping you earn life-changing revenue is like helping my dad (who passed away 12 years ago) get ahead.
When you grow your business, you hire people. And that changes lives. That puts real food on real tables. That puts shoes on feet. That pays some thirteen year-old’s woodshop fees.
(I have no idea why I took woodshop, BTW.)
Copy actually IS your online salesperson.
So if you get it right, it IS your path to more revenue, more money in the bank and more opportunity to hire more people — to say nothing of paying to use more tools that keep more people at those companies employed.
It’s because I’ve seen what high-converting copy can do for businesses that I teach as I do… and that I’m bringing you this new way of mastering how to write landing page copy that converts…
INTRODUCING
Earn more money by
writing better copy.
100% actionable training on how to write landing pages that convert.
You’ll get instant access to an instant-action copywriting curriculum. Plus two live online training sessions.
So you can outwrite and outconvert the competition.
10x Landing Pages Will Walk You Through the Exact, Proven and Repeatable Process We Use to Write High-Converting Landing Pages. Without the Guesswork.
You’ve gone as far as you can go with the training that’s out in the wild.
The blog posts. The free ebooks.
Even the books you pay for on Amazon and send straight to your Kindle app, hoping for a miracle, don’t take you anywhere near as deep and as wide as we’re going to go in 10x Landing Pages.
This is the course you’ve been looking for.
I’ve worked with my team at Copyhackers to compile all of our best insights, techniques and takeaways from 1000s of A/B tests. We’ve extracted the must-know copy techniques. We’ve documented the advanced persuasion insights. And here’s the best part…
You’re finally going to see – definitively and without question — how to fill all that space between the headline and the button on your page.
Convincingly. Powerfully.
I’m going to forcefeed your brain with all the rich, juicy meat that’s at the core of why businesses like Google and IBM ask us to write their copy.
You’re going to get a heaping helping of the stuff previously seen only by members of my ultra-exclusive copywriter mastermind.
Once you know this stuff, you can’t unknow it.
Which means you can’t help implementing it.
LAUREN VAN MULLEM
TRUER WORDS
You’re ready to stop guessing, testing and coming up short. So here’s how the course works.
MODULES
1
THERE’S NO WAITING!
From the moment you watch your first video, the way you think about copy will begin shifting…
We’ll start by killing old, unproven ideas.
(It’s the old ideas that chain our hands.)
You’ll watch 3 lessons that will pull apart antiquated ideas of what copy “should” do… and rebuild in their place a solid, proven conversion copywriting foundation.
Within minutes, you’ll be able to identify the biggest problems with the copy you’ve been writing. You’ll want to pause the videos and make edits to your existing work… but we’re just getting started.
With your mindset starting to shift, we’ll blow the doors wide open on what’s wrong with ALL the landing page copy ON THE PLANET.
You’ll watch 7 stunning lessons that will zero in on and pin down the ONE problem that’s plaguing your landing pages.
This is stuff your competitors don’t know.
Hello, huge competitive advantage!
Let them fiddle with their button colors… while you make bank with copy that convinces.
This is stuff that’s so good… we’re not gonna show you screenshots of it. You’ll see the videos when you join the program — and I know beyond a shadow of a doubt that you WILL be completely and totally floored by what you’ve been missing.
NICK QUICK
EMAIL MARKETING DONE
KEITH RHYS
KEITH RHYS STRATEGIC MEDIA
2
SHHHHHH….
Your best-converting copy isn’t hiding in the corners of your brain. Module 2 shows you where to surface it…
You know you’re supposed to listen to learn.
It’s true if you wanna create better products, provide better service… and, yup, write better copy.
So Module 2 is all about the hands-on techniques I use to find messages that stick. But I won’t just sit you down with a list of survey questions or a bunch of tools to use. That’s the stuff of blog posts. That’s not the stuff that will take your copy higher and higher…
Instead, you’ll get lessons on how to use the message-finding techniques I depend on.
PLUS…
-
Our fave survey questions
-
The questions we ask in on-page polls.
(Great for landing page copywriting!)
-
And the talking points to get you from beginner to pro interviewer
(Whether you’re a freelance copywriter or growth-hacking your way around an in-house marketing department, you’re going to have a major edge once you start interviewing.
Because as much as everyone talks about interviewing customers… no one wants to do it or even knows how.
You’ll know how. And you’ll know why.
So how amazing will it be when you add that level of value to your team??)
Take what we teach you…
Follow the process exactly as it’s laid out for you…
And build the confidence that will make you a message-finding master.
Nail this module, and you’ll write not just landing pages but EVERYTHING at least 10x as well as you used to.
GREG HERDER
MEGAAGENT.COM
3
LOVE AT FIRST SITE
If you’ve been writing copy in Word docs, your eyes will be opened wide by what’s inside Module 3
Wanna know how to go from 10 soul-draining rounds of
revisions… to a gold star on the first page you present?
Wanna know how to get your team or your clients to immediately fall in love with your copy?
A couple of years ago…
Andrew Wilkinson — the creator of mega-huge design agency MetaLab — hired my team to write one-pagers for a few of his SaaS businesses.
We went off. Followed our usual process, starting with research. Drafted the copy.
And then I did this one thing to our copy that made me so nervous, I almost called to cancel the contract.
Now, it wasn’t the first time I’d done this “thing.”
Actually, I’d always done it.
And I’d never even questioned it.
Until it came time to present my copy to Andrew.
Lemme back up: Andrew’s a designer. A pixel-perfect designer. If you’re familiar with the app Slack, he led his team to design that. He’s kinduvabigdeal in the world of interface design.
And here I was, a copywriter. Hired to write copy. But doing something I hadn’t prepared Andrew the Design Genius for…
I wrote the copy in a wireframe.
As in, I designed my copy on the page.
Sure, I’d been wireframing for years. And, sure, there’s no better way to present your copy than in a recommended layout, given how intertwined copy and design are. But what might this great designer think when he saw my wires? Would he be offended? Would he scoff? Would he pat my little head… or chew his lip to keep from yelling at me… or just gimme a big ol’ sigh ‘n’ eyeroll?
Rather than bailing on the gig out of nerves alone, I trudged into the glistening, glassy, super-sparse, made-to-intimidate offices of MetaLab and willed my hands not to shake as I opened my laptop to show Andrew what I‘d written… and designed.
“I like it,” he said. “I love the work you do.”
And he didn’t make a single change to
my wire.
Turns out even stellar designers appreciate good recommendations for how to display messages so they convert.
Writing copy in wires is the one and only way to get your clients to see your vision for what their landing page can and should express.
Even though we tell ourselves that we ought to stick to the words, we show up best when we help our design team, our marketing leads, our CRO guy, our SEO agency and our C-levels sit in the visitor’s shoes and read copy in wires. Instead of guessing what it “might” look like eventually…
That’s why Module 3 will teach you why I always write copy in wires (and why you should, too).
The lessons in Module 3 are particularly useful if you create landing pages in a fab landing page platform like Unbounce, Leadpages or KickoffLabs
BRETT ROMERO
BITE-SIZED BUSINESS SCHOOL
4
NOW, WRITE!
Once you’ve got your messages organized on the page, the 19 lessons in Module 4 will transform your words into incredibly convincing copy
You’ve been starting with the copy.
TIP
That’s a big part of the problem.
Once you know how to think like a conversion copywriter… once you tackle what the real barriers are to getting the “yes” on your landing page… once you’ve identified your messages… and once you’ve structured them on the page to weave a persuasive argument that gets into the nooks and crannies of your prospect’s head…
…then you can work on writing kick-ass copy.
And yes, it needs to be kick-effing-ass copy.
Your competitors have shitty copy. Let them.
The world is filled with dull, boring messages. So be it. You don’t have to think about that.
The only copy you need to worry about is YOUR copy. Because the only product you need to sell is YOUR product. And the only customer you need to convince with your words is YOUR customer.
You wanna:
-
Get your visitors’ attention
-
Keep their attention
-
Monetize their attention
You’ll learn how to rewrite your messages into killer copy that does all of those things. And builds your brand. And makes people love you. So they refer their friends and coworkers to you.
If you’re at a point in your care
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