Julien Blanc – Shift

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Blanc is an instructor employed by Real Social Dynamics, a U.S.-based company which offers seminars and “boot camps” throughout the world to men seeking instruction on how to meet and seduce women.^[3] He teaches men how to have more confidence and socialize with women.^[4][7] According to the men’s relationship advice website Dating Skills Review, Blanc began his employment at Real Social Dynamics in 2012.^[8] He is one of a number of instructors who teach the course “Real Social Dynamics Bootcamp”.^[9] Blanc is the creator of video course “Pimp”, consisting of over 23 videos of dating advice. “Pimp” is divided into three sections; “Female Psychology”, “Inner Game” and “Outer Game”.^[10] Blanc has also produced multiple other video courses focused on dating advice including “Shift”, and “TenGame”, and a course dedicated to self-help and life enrichment titled “Transformation Mastery” with the intended target audience to both men and women.

A seminar led by Blanc in Miami was featured in a TV documentary, The Hunt for Real Men, by the British documentary maker Tim Samuels broadcast on the Bio channel on June 27, 2014. In a later interview with BBC, Samuels described the seminar as being “in a classroom, in a hotel, with a hundred, two hundred guys who start making notes, with Julien at the front as the kind of rock star guru, people hanging on every word, and generally getting fairly practical pop psychology tips on how to approach women, what sort of conversation to make, how to project your alpha male, and a sense of self confidence.”^[11]

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