Justin Borge – TURNING SEARCHES INTO TRAFFIC
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TRANSFORMING SEARCHES INTO TRAFFIC
A keyword research and content strategy training. Take our approach and apply it to yourself, your business, and your clients.
CONTENTS
Begin Here
Course Overview
2 Minutes
How to Ask for Help and Make Requests
Getting Started
We guide you through creating the identical template we use for our paying clients, then show you how to utilize Ahrefs, the key tool we’ll be focused on for the rest of the course.
Setting Up Our Google Sheets Template
1 min
A Word About Free Trials
2 Minutes
Overview of Ahrefs Keyword Research
13 Minutes
Finding Your True Competitors
The first step in finishing your spreadsheet is to choose the *right* competitors to investigate. These three techniques are never skipped.
Directly question your client (using these questions)
6 Minutes
Sparktoro can help you find sites that your target audience trusts.
3 Minutes
Find Competing Domains Using Ahrefs
2 Minutes
Making a Master List of Everything Your Competitors Are Ranked For
Once you’ve determined which rivals to investigate, export all of their SEO data into an orderly, searchable Master List. Find a word for which you wish to rank? Use the Master List to access the precise page on your competitor’s website and make comments on what you can improve.
Exporting (Important) SEO Data Per Competitor
8 Minutes
Adding Data to Google Sheets, Getting Rid of Duplicates, and Organizing
10 minutes
Data Styling, Formatting, and Readability
6 Minutes
How to Read the Master List (and put it to good use)
6 Minutes
Organize your marketing funnel around keywords that are simple to rank for.
Examining the construction of a Marketing Funnel and then talking through the process of arranging each step of yours around traffic-driving keyword opportunities.
Importing Your Master List into Ahrefs and Filtering It
5 minutes
Save this Funnel Image as a resource
94.2 KB
Filtering for Informational Intent and Exporting to Google Sheets
8 Minutes
Using Commercial Intent Filters and Re-Exporting to Google Sheets
7 Minutes
Making Each Tab Readable and Organizing the Data
10 minutes
Developing a Content Strategy for Experts
It’s one thing to collect a large amount of data. It’s one thing to be confident in reading data and another to know exactly how to use it.
What Are Topic Clusters and Why Are They Important for Traffic Growth?
Using Your Completed Spreadsheet to Plan a Topic Cluster
13 Minutes
ROI Calculation for SEO and Content Marketing
Forecasting ROI is sometimes an abstract obstacle for SEO professionals, yet managing expectations is critical for preventing dissatisfied consumers. Everyone must agree on how long it may take to see significant outcomes and how those results may be fairly projected (to justify the up-front investment).
This section will explain how we forecast future traffic and, more significantly, future revenues for the firms we consult for. Be conservative with your projections, show that you know what you’re doing, and give opportunity for them to be astonished by your future triumphs. It is always preferable to under-promise and over-deliver rather than vice versa.
Making Use of the ROI Calculator
6 Minutes
BONUS: Discover the Keywords Your Competitors Use (That You Are Missing)
You may use the Ahrefs Content Gap tool to study and compare several websites. The program can show you (very precisely) the keywords Site A, Site B, and Site C all share but Site D does not. You may also narrow down the terms you find by volume, difficulty, and cost per click.
If you know what you’re doing, it doesn’t take long, but this type of knowledge may be highly useful to a business, and we know from firsthand experience that they’re prepared to pay for it. (Each report costs $299.) We wouldn’t be shocked if we could charge more, but we feel bad because it doesn’t take us long to accomplish it).
What is a Content Gap Analysis?
7 Minutes
Resources
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