Lauren Bath and Trey Ratcliff – How to Build Real Influence

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HOW TO BUILD REAL INFLUENCE

Find your online identity, build your unique brand and create a passionate social media following

HOW TO BUILD REAL INFLUENCE

the ultimate e-course for future influencers

presented by Lauren Bath and Trey Ratcliff

Grow your Instagram account

Uncover your own unique brand and voice

Develop a passionate, dedicated audience of genuine followers

Learn the business of influencing

Let’s bust the myths of becoming an influencer:

1. You don’t need to be a professional photographer.

It’s true – you don’t need professional camera experience (or camera gear) to become an influencer. Take a look online at all the accounts who’ve amassed large followings, and you’ll see that while many of them have great photography skills… many of them don’t! What’s important is knowing the ingredients to your unique recipe – uncovering your voice, and your brand, and working out how you’re going to share that with the world. Once you know the formula, you’ll be amazed at how quickly people will start responding… and how quickly your account begins to grow!

2. You don’t need an audience of a million people to be considered ‘influential’.

It sounds unbelievable, but ‘more’ is not always better. In fact, a smaller fan base of committed, niche followers may be more likely to be influenced by you than an audience of several hundred thousand with a poor engagement rate. And when you become an influencer, engagement is key to success! Of course, if you’d like to grow a big following we’ll teach you that, too – just know that bigger audiences aren’t always best.

3. You don’t need to be a 20-year-old model to gain followers!

Our experts are examples of this. (They are confident and beautiful humans, of course, but let’s be honest – neither of them fits the archetypal blonde, tanned Insta-model). Both Lauren and Trey are living proof that you can grow a six- or seven-figure business, based largely around having digital influence, without having washboard abs.

4. It is possible to grow your audience quickly – you just need the right formula.

No, we’re not talking about cheating – you can forget about buying likes, buying followers, automated bots, loop giveaway scams, engagement pods or unicorn dust (which means you can forget having to worry about your account being shut down, being sued by clients for fraud, or being named and shamed in the media, too.) There’s no need for cheap tricks when you have the formula for genuine success – in fact the secret to fast growth comes down, in large part, to integrity and authenticity… NOT buying likes.

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