Lisa Sasevich – Giving Your Gift to the Shift

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Archive : Lisa Sasevich – Giving Your Gift to the Shift Digital Download
Delivery : Digital Download Immediately

What You’ll Discover: Course Overview

Creating an Irresistible Offer AND Increasing Your Income
Lisa Sasevich is the instructor.
This module is essential whether you have a website, a Facebook presence, or anything else set up for your business. It will save you a lot of time and effort to build your offer before you invest any more money in getting your work out there.

Session 1: Developing an Irresistible Offer

Discover the one-of-a-kind change you provide your clients so that the correct clients flock to you!

To develop a successful business, the first step is to be crystal clear about the transformation your clients will experience as a result of working with you. It is vital to create an enticing offer that defines your “brand” of change in order for your clients to desire to invest with you.

Session 1 will teach you:

What an offer IS and IS NOT. (If you’re having difficulties convincing prospects to buy, you’ve been doing everything incorrectly – simply clarifying your offer might totally revolutionize your entire organization.)
How defining your offer will provide you with strong language to utilize on the phone, in groups, one-on-one, and anywhere else. (Imagine no more having to find the proper words while dealing with a prospect – you’ll know just what to say to offer your prospects the chance to say YES!)
3 things to ask yourself that will make putting together your offer a no-brainer (you’ll be surprised at how simple this may be for you)
Session 2: Identifying Your Individually Branded System

And claim your market share!

Discovering your Unique Branded System is the KEY to generating more money with less work while making a HUGE impact in the world by disseminating your blessing. (In fact, once you finish this lesson, you’ll learn how simple it is to raise your fees by 10 to 50 times.)

So, what precisely is a Unique Branded System (UBS)?

In a word, it’s a method of packaging your company product so that others understand it and desire to invest with you. In fact, once your UBS is in place, you may discover that people are eager to invest with you.

Even better, in many circumstances, you can then market your system as a group program. (This is the key to transitioning from one-on-one service to leveraging group programming.)

In Session 2, you’ll learn:

Lisa’s 5-step approach for creating your own branded system (USB).
How do you go from providing one-on-one services to reaching a large number of people with your offer and unique gifts?
A three-step process for strongly and simply packaging and marketing your offer and transforming your USB into a client-attraction magnet.
Whether you want to be a trainer or a service provider. (You’ll discover the distinction and how to be BOTH if you want to.)
How to serve more clients in less time while making WAY more money
Session 3: Increasing Business Through a Leveraged Progression Plan

And FINALLY achieve the regular cash flow you’ve been looking for!

Now that you have your service and your Unique Branded System, you can learn how to incorporate several revenue sources into your business – the key to generating consistent, predictable income. One method is to provide your prospects with a number of options (and price points) to invest with you, which is known as a leverage progression plan.

Lisa will demonstrate her own leveraged progression strategy, which enabled her to expand her firm from nothing to $2.2 million-plus in three years and then double it again to be than $4 million while maintaining consistent cash flow. (All while raising two toddlers at home and funding her husband’s medical school education.)

In Session 3, you’ll learn:

The four techniques via which your prospects might DISCOVER YOU (If you don’t do this, you can end up spinning your wheels since you keep replicating the wheel!)
How to find and profit on your company’s “low-hanging fruit”
How to “rinse and repeat” in order to service more clients and earn more money in less time and effort.

Module #2
Identifying and Recruiting Your Ideal Client
Lisa Cherney is the instructor.
We’ve seen far too many people start a business without devoting nearly enough time and attention to claiming and attracting their ideal clientele, only to find themselves lost in the woods, unsure where they’d gone wrong.

You’ll easily make it through the jungle to the effect you know you’re supposed to make if you keep your eye on the prize of working with your ideal clientele.

Session 4: Identifying Your Ideal Client

The target market is no longer sufficient!

Have you ever heard the expression “if you don’t know where you’re going, any road will get you there?” You won’t be able to attract your ideal customer if you don’t know who they are.

And when we say “your ideal client,” we don’t just mean prospects you want to work with; we also mean prospects who want to work with YOU! These are your most ardent supporters, the people who need what you’re selling. Wouldn’t it be great to have hundreds or thousands of consumers who like you and buy all you have to offer? Well, after you know our secrets, this might be YOUR reality!

In Session 4, you’ll learn:

Finally, understand the distinctions between Target, Niche, and Ideal Client — it’s not what you believe!
A simple method for determining who your ideal clientele are. (There’s no guesswork here; we lay it all out for you.) Why not understanding your ideal client is a prescription for catastrophe. (In fact, failing to use our easy technique might cost you thousands of dollars in missed revenue, time, and possibilities.) Why saying “no” to a less-than-ideal customer could be the key to unlocking your success (and abundance)
Session 5: How to Attract the RIGHT Ideal Clients

How to Recognize Multiple Ideal Client Personality DisorderTM (MICPD)

MICPD affects many small company owners (Multiple Ideal Client Personality Disorder).

This “ailment” has the potential to cripple your business. The more devoted you are to helping others and serving, the more probable you have MICPD, which is immobilizing your business. However, concentrating on your ideal customer allows your business – and your money – to flow.

In Session 5, you’ll learn:

Why is marketing to everyone the same as marketing to no one?
How to exactly tailor the frequency of your promotion so that your ideal clients discover you (no more chasing clients)
Simple strategies for successfully recruiting your target clientele into your organization
How to make your potential clients feel entirely understood and that what you have to offer is the ONLY option for them. (What kind of competition? If you do this, your competition will vanish.)
Session 6: Closing the Deal with Your Ideal Customers

How to utilize their words in your marketing to get them to exclaim, “I need that!”

Are you ignoring your clients’ problems? Ignoring the fact that they are NOT you? It’s critical to understand how to get into your client’s thinking. And by doing so, you’ll be able to build your marketing messages in THEIR language, ensuring that they resonate with you.

In Session 6, you’ll learn:

An amazingly simple and effective method for getting into the mind of your Ideal Client (so they see their words in your marketing)
How to build a mental bridge between where your clients are now and where they will be after working with you.
Ways to recognize when your agenda, terminology, or expertise are impeding communication with your Ideal Clients so you may correct it before it does harm.

Module THREE: Making Money with Conscious Copywriting
Michele PW teaches
Once you’ve determined what you’re delivering and who you’re offering it to, putting it into words is the key to unlocking your effect. This session will help you clarify the exact words you need to offer your gift for the global transition.

Session 7: Using Your Words to Sell Your Gift

Here’s a little secret of marketing – words sell. Not pretty logos or websites.

If you want to start leveraging your time and money, bringing leads and clients into your business without you doing all the work, you need to learn the basics of direct response copywriting. (Copywriting is writing promotional materials, not to be confused with protecting your intellectual property or putting a copyright on something.)

But there’s a problem with that. You probably HATE all that “hypey, salesy” copy floating around out there on the Internet. Well, what if we were to tell you there’s a better way? You can still harness the power of copywriting (letting your marketing materials bring in leads and sales for you) WITHOUT it sounding inauthentic.

In Session 7 you’ll discover:

What authentic direct response copywriting is AND isn’t (the answer may surprise you)
The decision you MUST make before you start adding direct response copywriting to your business (if you don’t do this you are dooming yourself to frustration and failure)
The biggest mistake entrepreneurs make when they start using direct response copywriting (and this mistake is most likely costing you not only sales but your reputation)
How to get started writing authentic direct response copywriting (it’s easier than you think with Michele PW’s simple system)

Here’s a little secret of marketing – words sell. Not pretty logos or websites.

If you want to start leveraging your time and money, bringing leads and clients into your business without you doing all the work, you need to learn the basics of direct response copywriting. (Copywriting is writing promotional materials, not to be confused with protecting your intellectual property or putting a copyright on something.)

But there’s a problem with that. You probably HATE all that “hypey, salesy” copy floating around out there on the Internet. Well, what if we were to tell you there’s a better way? You can still harness the power of copywriting (letting your marketing materials bring in leads and sales for you) WITHOUT it sounding inauthentic.

In Session 7 you’ll discover:

What authentic direct response copywriting is AND isn’t (the answer may surprise you)
The decision you MUST make before you start adding direct response copywriting to your business (if you don’t do this you are dooming yourself to frustration and failure)
The biggest mistake entrepreneurs make when they start using direct response copywriting (and this mistake is most likely costing you not only sales but your reputation)
How to get started writing authentic direct response copywriting (it’s easier than you think with Michele PW’s simple system)

Session 8: Mastering the Nitty Gritty of Copywriting

Now that you know the big-picture view, it’s time to get into the details.

What are all the elements of a piece of direct response copy? And how do you get started writing? What do you absolutely need to include and what’s not important? Michele PW will show you all that and more.

In Session 8 you’ll discover:

A simple copywriting formula to follow (and this includes templates to make it super easy for you to write your own copy)
Writer’s block? No worries – Michele has exercises to share for different elements that takes a lot of the stress and pressure off writing
Tips on how to package what you’re selling to make it a no-brainer for your ideal clients to say “yes”
How to make sure the words you choose are right for your ideal clients
Session 9: Leveraging Your Copywriting – It’s More Than Just a Website

How to start leveraging your time, money and marketing strategy

Once you have the basics, it’s time to take it the next level. Authentic direct response copywriting is all about leveraging your time and money. So wouldn’t it make sense to use as much of your copy as you can to increase your business? That’s how you can grow your business in a leveraged manner.

In Session 9 you’ll discover:

Multiple ways you can use authentic direct response copywriting for your business (some you probably never thought of)
Easy ways to tweak and reuse the copy you already have – over and over again (no need to reinvent the wheel every time)
Time-saving templates to help you craft your own copy

Module FOUR
Social Media and Relational Marketing
Taught by George Kao
You’ve got the offer, you know who you want to make it to, and how to talk about – now you are ready to bring it all online and use the Internet to give your gift without getting lost in a mess of technologies that you’ll never be able to master.

This module makes it easy to get right to what will bring you the results you desire – with the least amount of effort – as you bring your gift online.

Session 10: Getting Profound Results with the Least Effort

Learn the basics of social media marketing and building relationships online

Surprisingly, social media marketing – when done productively – is not about building buzz, getting traffic or developing your reputation. There are much easier and more effective ways for you to build your business and share your gifts – with the least amount of struggle.

In Session 10 you’ll discover:

The 9 most productive and least time-intensive Internet marketing methods
A formula for building online relationships and being highly productive while you market your business online
A social media framework for magnetizing clients to you with the least amount of marketing
Session 11: Conscious Social Media Marketing in One Hour a Session

Social media is the oxygen of online relationships and client engagement. But it’s essential to have a productive framework that allows you to use social media in the least amount of time possible – for the best results.

In Session 11 you’ll discover:

How to find the audiences online who *need* your transformational offer
Ways of connecting with the influencers and audiences that will build your transformational business
How to optimize your social media presence for automatic lead generation
Session 12: Maximizing Your Social Media Presence with Easy Checklists

Social media effectiveness – like being effective in life – is about focus, not spreading yourself too thin.

For the foreseeable future, LinkedIn, Facebook and Twitter are the main social media sites. Put these three sites on your social media marketing checklist, use the right strategies that you’ll discover this session, and you’ll have your bases covered.

In Session 12 you’ll discover:

Specific LinkedIn strategies to help you build your credibility
How to maximize your Facebook business page
Highly productive methods for leveraging Twitter

Bonus #1: 3 Deepening Calls with Lisa Cherney, Michele PW and George Kao

Enjoy 3 60-minute bonus recordings of past Q&A calls with key faculty members Lisa Cherney, Michele PW and George Kao as they answer some of the most relevant burning questions related to their expertise.

BONUS #2: Audio Session with Evolutionary Strategist Alexis Neely
LIFT Your Business With an Enlightened and Aligned Model For Truth, Love & Law

Offer – check. Clients – check. Compelling copy – check. Bringing it all online – check.

Now, it’s time to build a real business around this gift that you are uniquely suited to share, because it’s the business built around your gift that will provide you with the consistent income, steady cash flow and living legacy that will keep your inner fire alive instead of burning out in frustration.

During this bonus call designed just for this 12-session training, program host Alexis Neely will take you behind the scenes of the evolution of her business model from a bricks & mortar professional practice to an online information-based expert business that makes an impact globally with books, programs and products.

Along the way, Alexis will share the more than $1 million (yes, really) worth of mistakes she made so you can build yourself a million dollar business foundation without investing a million bucks to do it.

By the end of this session, you will have the guidance and awareness you need to LIFT your own business with legal, insurance, financial and tax systems that will empower you to the highest version of giving your greatest gifts to the shift.

Receive the business knowledge you need delivered in a way you can understand, implement and apply. You will learn:

The Often Overlooked Legal, Insurance, Financial and Tax Stuff You Need to Know to Make Great Business Decisions From a Place of Empowerment, Not Worry or Fear. (You’ll leave the session with actionable guidance you can implement immediately)
How to Save Thousands on Legal Fees By Doing What You Can Yourself and When You Really Must Hire a Lawyer. (It’s less often than you think when you have the right guidance, but when you do need to, you want to make sure you hire the right type – Alexis will fill you in.)
Bonus #3: Audio Session with Business Coach Ryan Eliason
How To Triumph Over the 8 Most Common Obstacles to Entrepreneurial Success

Join Ryan Eliason, successful business coach and creator of the Social Entrepreneur Empowerment Series, for this special bonus session and learn the 8-step formula for doubling your income while doubling your free time.

Hundreds of business owners have followed these 8 steps to grow businesses that generate a healthy profit while making an immense positive difference in the world.

Using Ryan’s 8-step formula as a guide, you can learn to:

Identify exactly what is holding you back (both internally and externally) from creating a successful business
Evaluate and clarify your current priorities in order to generate a breakthrough in your business
Determine exactly what is needed to progress to the next level of success!
Ryan Eliason co-founded YES!, empowering more than 675,000 young visionary leaders from 65 nations working on social change, human rights, and environmental sustainability. He has been starting successful businesses and designing programs to empower social entrepreneurs for 20 years.

Ryan is a successful business coach, certified Master Hypnotist, Transformational Therapist and the creator of the Social Entrepreneur Empowerment Series. His company, Professional Coaching Inc., has supported hundreds of conscious entrepreneurs to dramatically increase their positive impact, income and free time. He developed his systematic approach through a lifetime of business, fundraising and sales consulting, designing and leading training programs, and working with both coaching and therapy clients.

Bonus #4: Enlightened Entrepreneurship Mini-Course with insights from these additional world-class leaders:

Janet Attwood – bestselling transformational author
“Maximizing Your Gifts for a Passionate Life”

Mari Smith – a top social media expert
“The New Relationship Marketing: How to Build a Large, Loyal and Profitable Network Using the Social Web”

Vishen Lakhiani – founder & CEO of MindValley
“How to Create a Stress-Free Environment at Work” …

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