Lynn Grodzki & Wendy Allen – The Business and Practice of Coaching

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Building a thriving coaching company is difficult.

Over the last five years, an estimated 30,000 coaches have entered the coaching profession. Unfortunately, the majority of coaches indicate that they are unable to make a livelihood from their coaching services. Competition is fierce, and understanding about how to win in business is sometimes limited. Coaches must combine their zeal with excellent business and marketing skills in order to thrive today. Lynn Grodzki and Wendy Allen are experienced business coaches who know how to approach the business and practice of coaching strategically, as well as how to mentor new coaches entering the industry. The Business and Practice of Coaching is the first book to combine a coaching approach (step-by-step exercises, direct suggestions, insider’s tips, and motivational plans) with solid business information and ideas to provide new and experienced coaches with everything they need to succeed in the competitive business of coaching. Grodzki and Allen assist coaches in succeeding by providing them with the necessary knowledge, exhibiting how to create an entrepreneurial mindset, and displaying how to customize a business plan that may be the difference between success and failure. Grodzki and Allen empower each reader to: * Create a coaching company that is relevant to the greater community and is in line with the changing realities of the coaching profession. * Hone your coaching skill set to include the five coaching competencies that demonstrate to the public that you are an expert coach. * Define your natural coaching specialization and target a profitable niche market to increase your influence as a coach. * Use the eight most effective marketing methods to attract coaching clients (and know the marketing ideas that coaches do best to avoid). * Set and grow your prices correctly, create numerous sources of coaching revenue, and create a six-figure business you can own and sell. Implement risk management procedures to guarantee that your profession is lawful, ethical, and trouble-free. Covering everything from setting your coaching firm to distinguishing it from the competition, developing fundamental entrepreneurial skills, and learning from expert coach profiles. The Business and Practice of Coaching provides a plethora of material as well as approachable yet knowledgeable counsel. Readers will learn how to capitalize on current trends while avoiding distracting hype in the rapidly evolving coaching profession, ensuring that the coaching firm they develop now will be sustainable tomorrow.

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