Master of media buying mastermind 2019
Archive: http://archive.is/7QEmf
“Experts, Egos, and the Most Magical Traffic Secrets Ever Revealed!”
What You Learn When You Lock 44 Top Traffic Experts In A Room For Two Days…
This gathering — what I rightly call The Masters of Media Purchasing Mastermind — was “the MOST EPIC TRAINING event ever done on traffic creation and media buying, anywhere”. Without a doubt, the best!
behind the scenes
this momentous meeting…
I also described the approach we use at MFA for rolling-out new campaigns as Minimum Viable Funnels (MVF).
An MVF is the fewest number of funnel stages that can yet validate a winner.
It’s the technique we always use to assess if we have a campaign that converts…
BEFORE we waste any time designing any email sequences, upsells, down-sells, backend deals, or bought traffic.
SIMPLE INSIGHT #1: Before you launch new marketing funnels to sponsored visitors, you need a mechanism for swiftly and safely verifying their profitability. This is how you save yourself time and money.
————————————————————————-based day
This was a filling session…
Because we discussed optimizing a range of different campaign structures as well as different sorts of advertising across various platforms (e.g. Facebook, Youtube, Google).
The one step all of these tactics have in common is the importance of recognizing your campaign constraint before you attempt to optimize or improve anything.
Your campaign restriction is nothing more than the step or page in your marketing funnel which is underperforming the most for its benchmark.
SIMPLE INSIGHT #2: It is simple to improve a marketing funnel after you have identified the campaign restriction. This is why it’s critical to have your tracking setup correctly. If done correctly, your tracking will reveal the campaign restriction.
When the issue of scaling came up, there was a lot of discussion about how to alter your targeting, when to extend to new traffic sources, how to adjust your ad creative (i.e. pictures and content), and even how to correctly adapt your budget.
Personally, I had no notion there was a correct and wrong approach to boost and decrease your Facebook traffic budget.
Tom, one of the best marketers from Agora Financial, emphasized why managing your budget appropriately is very vital, along with what he dubbed your Daily Account Threshold.
It’s amazing how something as simple as altering your traffic budget can have such a big influence on your capacity to expand on a network like Facebook.
SIMPLE INSIGHT #3: Use a “timing mechanism” for expanding your ad campaigns to best use the Facebook algorithm, and to avoid your account from getting blacklisted. It is critical to make adequate budget changes. And only in little steps.
“So let’s speak about the mack daddy of all traffic generators, right now, Facebook. What’s the most effective method you’re utilizing it today?” This query sparked a flurry of conversation, with some really, very intriguing observations.
Why?
Because these folks are not only doing some interesting things using traditional Facebook advertising approaches, but they are also doing some fascinating, cutting-edge things.
For example, there was a debate on how to increase the profitability of your Facebook advertisements by using some simple text messaging…
Of course, the professionals in the room spent a lot of time trading tactics for mending problematic Facebook campaigns, optimizing the ones that are producing revenue, and sharing tips and shortcuts for determining the best photos and language to utilize for high response rates.
Rich highlighted that today… NOW… because of the availability of data and website analytics, we (marketers) can employ some wonderful marketing approaches and ideas we couldn’t before.
Things that I had never known were conceivable. Mind-boggling methods. That is not hyperbole.
Take a look… Things like… (are you ready for this?!)…
* How to send a compliant non-spam email to everyone who visits your website, whether or not they opt-in.
* How to display banner advertising for your goods around the web, to your prospects,… even if they’ve never visited your website before.
* How to run targeted advertising on Facebook for those actively shopping for your sort of goods or service.
And much, much more. It’s all next-level stuff.
Needless to say, everyone in the room was astounded by the power of this new campaign.
We took a little rest.
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