MasterClass - Howard Schultz Teaches Business Leadership

MasterClass – Howard Schultz Teaches Business Leadership

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Former Starbucks CEO Howard Schultz rose from a public housing background to build a corporation that changed the way the world consumes coffee. He relied on his ideals to turn a 13-store chain into a worldwide brand with over 250,000 people despite having no professional business background. Howard discusses what he’s learnt about company leadership and entrepreneurship in his 90-minute video series.

01. Dive In

Howard Schultz lacked an MBA and an Ivy League degree, but he had a vision of creating a long-lasting firm. He explains how to deal with self-doubt while starting out as an entrepreneur.

04:42 02. Values and Profits Are Not Opposing Forces

Howard tells the tale of Starbucks’ beginnings and how he developed a firm where ideals and economics do not clash.

11:33 03. Be Inquisitive

Learn why intellectual curiosity, on-the-job learning, and finding a mentor are essential for any entrepreneur.

10:23\s04. Don’t be a trailblazer. Disrupt.

Howard responds to an entrepreneur’s question: Should I disrupt an existing industry or create a new one?

07:57 05. Concentrate and Get in the Mud

Learn why executives in any corporation must set priorities and grasp the complexities of their industry.

08:07 06. Identify Potential Investors

Howard discusses how to get the ideal investors for your business and what to say to a possible investor.

Coffee Break 09:17

Spend some time with Howard as he demonstrates how to brew his favorite French press coffee.

02:59 08. Culture Overinvestment

Howard defines culture for himself and discusses how to maintain a good balance.

Hire a Values-Based Team 07:49

Your major responsibility as CEO will be to assemble a team that shares your beliefs. Howard explains how he plans to do this.

11:30 Do Not Manage. Lead.

People dislike being handled. Howard offers ideas on how to lead your team efficiently.

Cannibalize Yourself (07:16)

Howard discusses how cannibalizing your primary company may help you stay ahead of the competition.

07:17
12. Crisis Leadership: What Do You Do?

Hear how Howard guided Starbucks through a crisis in 2008, and why it’s critical to achieve success on a daily basis.

12:28 and beyond

Howard concludes by advising you on when it is appropriate to take the plunge and launch your business.

02:40

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