Mathew Woodward – GSA Videos
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Matthew Woodward Updated on Jun 20, 2020
Review of: GSA Search Engine Ranker
Reviewed by: Matthew Woodward
Rating:
Updated On: June 20, 2020
Summary:
GSA Search Engine Ranker is a powerful platform that when used correctly, allows you to create contextually relevant links from high authority domains.
My GSA Search Engine Ranker review & tutorial will teach you everything you need to know to get the most out of the software.
GSA Search Engine Ranker was heavily featured in my tiered link building series and has had a bunch of awesome new features added across the past year.
A lot of readers have asked for a more detailed tutorial and how to use it to build links directly to your money site.
So without further ado…
…here it is 🙂
Table Of Contents [show]
What You Will Learn
- How to use GSA Search Engine Ranker properly
- What all of the advanced GSA SER options mean
- How to build high quality links
- How to setup a tiered link building campaign
- How to remove links safely
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Video Transcript
Hi guys Matthew Woodward here and today we’re going to take a look at GSA search engine ranker that’s come along leaps and bounds in the past year.
I’ll show you to use easily and avoid confusion so you can set things up properly and get the most out of it. You’ll learn how to build high quality links to your site and how to set up tiered link building structures with ease.
I’m also going to show you how to use it to remove links which is a great feature to help protect you against future Google algorithm updates. And this is going to be a long tutorial so let’s just jump right in.
So let’s jump into the GSA search engine ranker software quickly. And first of all, I’m just going to give you a quick overview of the interface and then we’ll drive down into the options and create new projects and things like that.
So here you have your project pane and a list of all your projects will appear here. Right now there’s only one project and that is the sample project.
Up here you have various tools for creating new campaigns and changing options, and making sure everything’s running. Here you have a list of the last verified links that were built and they are colour code in that a green link means it is do follow, yellow means it is no follow and sometimes you get grey links appear which are re-direct links actually you can see here.
Down here you have a log of all of the different things that are going on in the background so you can see lots of pinging there and here we can see where we’re submitting URLs.
At the bottom, you have various stats. Here you can see the current running number of threads which is zero, how many links are being submitted today, how many links were verified today, how many active proxies there are, your number of submitted links per minute, the number of captures sent to capture services and solved, the amount of memory in use and the CPU usage.
So as you can see, a lot of the things are self-explanatory and if you hold your mouse over various things it comes up with various tool tips to explain different options to you as well if you get stuck.
If you right click on a project, you also get lots of different options here. You can change whether the current project is active or inactive and there are various different modes of active so you can have it only verifying links that it submitted, only verifying emails, only searching for links and verifying them but for the most part, you just want the main active tab here.
You can also list by priority and also look at the URLs so we can look at the submitted URLs here and you can export them all or even get some more detailed statistics including some charts and breakdowns and you can control the time frame here.
Or actually here you can also broken down by engine and what type of link it is and what project it belongs to. If you do exactly the same but this time we can see the verified URLs, so the verified URLs are links that have been submitted and are currently live and pointing to your site or target URL whereas submitted means it has not yet been verified that the link is live yet, it’s only been submitted.
So looking at verified URLs again, it’s all broken down, a count of the internal and external links whether it is do follow or not. We can get stats again and also break it down by an anchor text report as well and you can see how that’s all broken down there.
So those stats and these lists of verified URLs are very handy to have and tucked away in this show URLs menu here. You can also choose to select various projects, if you want to make bulk changes to them. You can change the sorting of the projects in this window here.
You can take a look at the overall diagram of links that have been submitted and verified and you can break it down here by engine types, blog comment, trackback, indexer, or actually within the engines themselves so you can see some keywordluv links and whois and some trackback links, etc. there.
Again, there are some other options here. Import target URLs is a handy feature to have. Now if you have scraped your own target list of URLs perhaps with Scrapebox outside of GSA SER and you want it to import them for submission, you would do that here. Import target URLs either from file or from clipboard.
You can also import them from site lists but I will cover that shortly.
And here you can modify the project which in essence offers you a lot of the options when you double click in open other projects but we’ll explore that in a little bit more detail later on.
So let’s take a look at some of the more advanced options quickly. Now by default the threads are set at 50, that’s fine for most people but if you got a more powerful machine and bandwidth to play with, you can increase this. I have a quad core processor and 16 gigs of ram and an 18 meg fibre line so I can easily handle 250 threads but by default this is 50 which will be fine for most people.
Next you want to make sure you are using proxies. Now you have two options when it comes to proxies. You can either use GSA search engine ranker to go out and automatically scrape public proxies from all of these different types of sites and it will test them and verify they are working for you.
And you set that up by telling it to automatically search for new proxies every 60 minutes when it’s only less than 100 active proxies you want to test proxies and test all of the good ones and remove bad proxies when they are older than, I don’t know, perhaps 3 hours.
Now with that set up, GSA will go out and scrape its own proxies for you. The problem with this is the public proxies aren’t that reliable, they’re often pretty slow and you get a much higher level of rate of failure with them which you know, it really just slows things down.
Whereas if you spend perhaps just ten dollars a month on some semi-dedicated proxies from Buyproxies for example, performance is much greatly increased, you get much higher submission and approval rates and it’s just much more efficient. So for the amount of money it costs to get the private proxies it really is worth it.
So to add your own proxies in that manner, you just need to come to add proxy, import from clipboard and I already have them on the clipboard, I think. Yes! And we can mark them as private.
So with your proxies imported, either using private or public, you can then in the options here choose when to use the proxies and whether to use public or private ones.
Now I always use them for the search engine, submissions and PR checking and I always use the private proxies as I’ve just explained the differences. If you’re just using the public ones, you can leave these unticked or just hit the public ones like that.
But seriously, invest in some semi-dedicated or private proxies from somebody like BuyProxies, it is such a lifesaver.
Next you will need to set up captcha solving services. Now GSA supports a huge range of different captcha solving services but you need to understand there are really two types of captcha solving services going on here.
You can either use something software based like captcha sniper or GSA captcha breaker and this will for a one time fee, a piece of GSA SEO software that tries to automatically solve captchas for you.
Now these do work pretty well, however they do also fail quite often. So the best way to set up your captcha service is to use first of all, GSA captcha breaker as your first and primary service because it will help you reduce captcha costs. But then use a human based solving service like death by capture or decaptcha where any that fail from captcha breaker get passed on to these services and they’re solved by an actual human and these are like, 2 dollars for a thousand capture solves or something like that, it’s really really cheap.
Setting them up is easy, that’s GSA capture set up here. If you got the GSA SEO software running locally, that will automatically work for you. And then I’m going to add Death by Capture as my secondary service, it’s one of the cheaper human based solving ones and you just need to enter your login details here and you can hit test and see your balance.
So this is what you should set up and you can also set them up for retries here and also some other options of when to use different capture services. With capture set up you can move on to indexing, that will it will automatically ping every back link it creates and if you want to, you can also integrate one of the many indexing services that GSA supports.
We have the GSA SEO indexer is a native support and other things like you know Linklicious that’s a popular one, Nuclear Link Indexer, Back Links Indexer, Link pipeline, Lindexed. They’re all really easy to integrate, tick the box, add the API key and that is it.
Now I don’t really see the need for the use of these indexing services. I know some people like to use them and if you’ve got them, by all means use them but really, you can avoid having to pay the extra money for these. We can get links indexed just by building more links to them with GSA and save ourselves on these costs.
The filter, you can choose to skip submissions if certain to URLs or are present and add to your backlist, you can leave this at default. You don’t need to drill down this when you’re just getting started.
And the advanced section now you can build site lists that can be used globally by each project. So what that means is if you have three projects here, each projects would create a list of identified sites it could post to, successful sites it did actually post to, verified links that it was actually able to create after successfully submitting them and the ones that failed and never became live or verified after they were successful.
Now I would suggest that you actually keep a list of your successful and verified submissions. And then you can use these later on in other projects, so if this project here we can see it’s got 189 verified URLs, we can easily and I will show you how to do that quickly, if we created a new project we could say to import the target URLs from site lists, submitted and verified.
So you can imagine after using GSA search engine ranker for a few months you will have a huge database of submitted and verified links that you can then use across other projects really easily. So I encourage you in the advanced settings here to make sure that these options are ticked.
And you can also choose a different formats here and other bits where this is stored but the default settings are fine, just tick these two boxes and hit oK.
Last but not least, once you have things set up and as a sample project here, you want things to begin, just click the start button and you’ll see GSA fire up and it’s going out right now finding new targets to post links to. As it finds them, it submits the links and later on it will actually verify if the links are live or not. And you can see more verified links here and you’ll see this list change as it finds new links.
Now you sometimes get pop ups like this appear and what this is is when it’s trying to submit a link, sometimes there are other fields that need filling out and GSA doesn’t know which options to pick so it asks you.
But this can actually become quite annoying because really we want GSA to be completely hands off and not bother us with those messages and a lot of people get stuck with this and wonder how to disable these pop ups like we can see here, we got another one coming up here so how you do that if we just hit stop here.
Come into the project and in options you can say if a form field can’t be filled, choose random. And also make sure ask all services/users to fill captures, so next time GSA gets offered a choice like that instead of asking you, it will just choose a random.
And that is for that specific project only. You’ll need to do that in each project.
Also in options, in capture here you need to untick this box so what happens if the capture services if neither of them work as a last ditch attempt, GSA will ask you. But we don’t really want that to happen, in my personal preference is that it just skips over submission and moves on to the next one and just forget about it. So make sure that is unticked.
And that’s how to avoid those popups. If we were to run start now, we won’t see those popups appear.
So that is a general overview of the interface, how to start and stop projects, different options that you need to set up along with the different campaign specific options. So let’s actually take a look at creating a sample project.
Before we do that though, let me give you a quick tour of the sample project. If you double click on it you can open it up like this. And it might look pretty confusing at first but don’t worry it’s very easy to familiarize yourself with.
First of all, on the left hand side here you can choose what type of links you want to submit. So here we can see blog comments, and if you click the plus here, these are all the different blog comment platforms it supports. And if you hold your mouse over it, you can get some more details of whether you can get a do follow link or not, whether the link has anchor text, if it creates its own page, etc. etc.
You can see there’s loads of different types here. We got articles, blog comments, directories, documents, different exploits, forums, guestbooks, image comments, indexer, microblogs, pingbacks, referrers, social bookmarks, social networks, track backs, URl shorteners, video, video-adult, web 2 and wikis.
Now a lot of people when they first come into here, they’ll look at something like, let’s have a look. Like the article section and here it kind of looks like that GSA doesn’t really post to that many different article sites if you have software like SENuke XCR for example, and look at the articles, you’ll have a list of hundreds of them, maybe even thousands of different articles sites to post to.
But when you come to GSA it kind of looks a bit underwhelming, there’s not many sites to post to. But GSA actually works differently in that each of these is a platform and a platform can be used by thousands of different sites.
For example, wordpress is a blogging platform which is used by millions of sites across the Internet and we can see here if people using the wordpress article director plugin, this will post to that platform.
So each one of these platforms actually has thousands of different URLs and sites behind it that you can get links from. So it might look underwhelming but there is an awful lot there, an awful lot of different backlink variety for you to choose from.
You know each of these are broken down real easily, like social bookmarks and other different information about each different type of link.
So that is choosing which link you want to use. In this window here we have to import various data and information and this actually updates based on what we select here. So if we add social bookmarks for example, you’ll see it’s asking us for some additional details like log in to use passwords and catch words and descriptions.
If we untick that again you can see it’s only providing the options needed for the trackbacks, indexes and blog comments.
In here you have also lots of other different options, we’ll go through these in detail when we set up our campaign but this allows you to really fine tune things and take some real control over your campaign. There are lots of new options being added to GSA in the past year that gives you much more granular control over the links you create than it used to.
So that is what the actual project campaign and editing looks like. Let’s move on to creating our own.
If you just come to new here, this will create a new project and first thing that we want to do is select the types of links we’re going to use in our project. Now there’s not a one size fits all answer for this, depending on the goals of your campaign and what you’re building links to is going to change what settings you use here.
But as a general rule of thumb, if you are building links to you money site, you want to make sure you’re using contextual high quality links. And the contextual link is a link with relevant content surrounding it.
So examples of these might be if we just come tick the default options here to avoid any confusion, that may be articles, social networks, and wikis and web 2s and then you may also choose to add perhaps videos, social bookmarks, and document sharing and directories for example.
But in this example, we’re just going to keep it pretty simple and we are going to set up something with article directories, social bookmarks, social networks, web 2s and wikis all of which will provide contextual links to your site.
Once you have set these up, we need to move into these settings.
The first thing you’re going to add is the URL to your money site. It’s also worth nothing if you get stuck in any of these fields, just mousing over provides much more detailed explanations throughout. So if you do get stuck and you’re not sure, everything is well explained as you can see.
So the URL. This is the URL or URLs you can have more than one that you want to build links to. And if you have more than one URL in this field, GSA will automatically rotate through them and pick a random URL each time.
You can also choose to use a URL variations when it is building the links and you can see the different samples there and that basically just changes whether it is using capital letters or not. This is actually quite a good option and mixes things up really nicely.
So you could perhaps drop that to 10% just to keep things not blatantly manipulated but show that variation.
In the keywords field, these are the keywords that it will use to go out and find relevant sites to post your links to. So really here you want a longer list of keywords as you can that’s relevant to your campaign, separated by a comma. And I already have them prepared, so I can paste them in here.
That looks like I haven’t got many in there but I actually have. One minute, let me just re-add to that, there we go.
You can also choose to collect more of these keywords and target sites as it goes and use those keywords to find new targets. So they are handy options to have and I’m not going to use them in this example.
And when searching for sites to post to, you can tell it to search in quotes and get more lasertargeted matches and that’s quite handy option to have, especially when building links to your money site.
Now the anchor text setting, these are the anchor text that will be used and should be the keywords you are actually trying to rank for in here. So I have some of those ready and we can drop them in there. And it’s important to note this must be in spin text whereas that one’s comma separated.
You can, if you want you can use these keywords as your anchor text instead of these. If you want to do that, tick that box but I like to keep the control over the anchor text here and leave that unticked.
Now where this becomes really interesting is how GSA can automatically build out a natural looking link profile that isn’t over optimized and going to get hit by Penguin. So you can actually tell it OK I want, maybe I don’t know 25% of my links to be a partial match anchor and a partial match anchor is if we have pay day loan here, that is an exact match anchor.
But if we had cheap pay day loan, that would be a partial match anchor because it still includes our main phrase pay day loan but it’s actually cheap pay day loan so it only partially matches the anchor text.
So you should prepare a list of partially matching anchor text and we can see we’ve done that there. And you can also choose to include branded anchor text which is also quite important. Again you can tweak with the percentage, but a branded anchor in our example our site is your domain.com so our brand name might be yourdomain, your domain, your domain.
You know if this was the Matthewwoodward.co.uk blog for example you might write, Matthew Woodward without a space and then with the .co.uk that would be my branded anchor.
So you can choose to use branded anchors as well. I suggest that you do so and you can just give that a tick there. And you can also use LSI anchor text so you can tick your anchor text here, use the Google wonderwheel or scrapebox for example to pull in some more related terms and drop that in here.
The other two options that I always tick is generic anchor text. These are the anchor text like click here, view more, get more information and you can see a list of the default generic anchors it comes with, pretty extensive here. But I always like to tick that and try and boost that up as much as possible here.
Down here, well actually I’m going explain to you citation option. If you have branded anchor text defined, using a citation it will instead of creating a link, it will create just a naked text URL, just mentioning your brand name. Now this really helps make your profile look natural because not everyone when they write about you or publish something includes an actual link, sometimes it’s just a raw HTMl anchor or just talking about a company and they don’t link back to it.
So using this citation means a portion of your links will be created without a link but will actually mention your name and this indirectly helps with the naturalness of your profile. So using citations a very low percentage really does help you out and I suggest that you do that.
Last but not least, anchor text variations and it explains it here. But like the URL variation up here that changes the http sometimes it’s capital, sometimes it’s not, sometimes it’s the first letter in domain is capital, sometimes it’s not. Exactly the same but for anchor text.
Sometimes the first letter is capitalized and the second letter’s not and it really helps mix it up. I like to tick that and this variation applies to all of these settings here.
So as you can see the amount of control you have over the anchor text is built to your site, the partial matches, the branding whether you’re using generic terms, blank citations and the anchor text variations really does allow you to have control over natural looking profile.
So I suggest you spend time setting this section up and not skimping over it.
Here I’ve just used some sample content, there’s not been a major amount of thought put into that. It’s just to show you how it all plugs in.
But once that’s set up, we can move onto the other fields.
Next, you want to move onto filling out the about yourself section. Now this includes some default content that you can use, or you can use something like Kontent machine, come to tools and the about me builder and generate as many as you need really easily. And just paste it into this box here.
In fact, you can use Kontent machine to automatically fill all of these fields out for you in one go and I’ll show you that later on in the tutorial.
But you can grab some about me content here, drop that in.
Coming down, you can define log ins and passwords that you use but by default the randomize box it ticked so it will automatically create them for you.
Website title, this is used in the bookmarks submissions and it is the title of your website. So I have some content prepared, I can drop that in and category you need to come to edit. And you can either use a list of suggested categories here and which I might do.
Hit OK. Or you can add some root categories here and if you use a star or wild card, it will try and match any category close to that so I’m just going to add Finance and money and loan.
Once that’s done, you can hit OK and what this will actually do is when there are categories that it needs to choose, it’ll go through and these and try to find the best match based on what you’ve already put in.
So you can hit OK there. The description if you’re submitting bookmarks, this is the bookmark description which we can put in here. The forum comment this sometimes gets used in the wikis we have set up. We can leave it at default or create your own content to go in there, just some general facts information kind of type of thing.
In here, along the description for bookmark sites that use a long description, I tend to just use the same 250 description here. This may sometimes lead to a higher failure rate but for the amount of time it takes to write two different descriptions, the time invested versus the reward ratio just isn’t there.
Coming down, forum nickname, forum password, again its randomized this will automatically create user passwords and also a forum subject but we won’t be using that. You can leave it at default.
Once this all of that is ready, we just have a few more tabs to work through to set up our campaign. First of all, we have the article manager which allows us to import articles to use for the submissions. I’m going to come back to this in a minute because there’s quite a little bit I want to discuss here.
So let’s jump to the options. Now we have lots of options to work through here w
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