Matthew Edgar - Using Analytics to Inform Product Design

Matthew Edgar – Using Analytics to Inform Product Design

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Online product performance data abounds, but how can product managers use it to expand their market reach and product usage? To do this, you must first understand what metrics are accessible, which analytics tools are most useful, and why some metrics are more valuable than others. This video series will serve as your guide, demonstrating the tools and KPIs that are important. You’ll investigate product funnels and learn how to monitor and comprehend each stage of a product’s journey through a funnel, from first discovery through onboarding to recurrent usage. Learning how to use Google Analytics and Hot Jar to measure specific ways users interact with your product; Google Search Console to understand what your users are thinking and how they find your product; and a variety of other tools, tricks, and techniques to help you make sense of your data, uncover powerful insights, and optimize your product and reach are all part of this.

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Learn how to use Google Analytics to track product performance and user interactions.
Discover how to leverage Google technologies like as attribution modeling, event monitoring, and acquisition and behavior reporting.
Investigate the Google Search Console and see how it recognizes user expectations about items.
See how technologies like Hot Jar and Crazy Egg may assist you in seeing and comprehending user involvement.

Matthew Edgar is a partner of Elementive, a digital analytics, CRO, UX, and technical SEO consulting business located in Colorado. Matthew is the author of the book Elements of a Successful Website and has worked in the online performance analytics sector since 2001. He graduated from the University of Denver with a Master’s degree in Applied Science, Information, and Communications Technology.

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