Megan Harrison – Online Courses Academy

Archive : Megan Harrison – Online Courses Academy

Finally, a whole strategy for designing, developing, and launching a very lucrative business.

That does discuss the technical setup in detail.

Whether you’re already selling courses (and want to take it to the next level),… or are you just starting to fantasize about the lifestyle, freedom, and money that a leveraged online course may provide… This is your game plan for getting there.

If you’re finally ready to take your business and life to the next level (where your earning potential is endless and you’re not spending your days sitting in front of a computer)…

Then it’s time to do whatever it takes to make it happen.

Using the same technique that my firm utilized to assist entrepreneurs make over $4 million this year through their online courses and programs.

It’s a tried-and-true method for saving months… or even years… of time, money, and aggravation trying to figure out everything on your own.

I’VE GOT THIS DOWN TO A SCIENCE AFTER YEARS OF WORKING WITH ENTREPRENEURS TO TURN WHAT THEY KNOW INTO AN ONLINE COURSE AND A TON OF TESTING AND REFINING.

It’s no secret that developing an online course is one of the quickest ways to expand your business, establish yourself as an expert, and serve much more people than you could ever serve if your business model was restricted by the number of hours in a day.

Not to mention the extra time and leisure that comes with it.

However, because the benefits are so appealing, the online course industry has grown quite competitive in recent years.

Every day, more individuals strive to gain a piece of the $107 billion online learning market, and the trend isn’t slowing down.

However, more course developers are failing today than ever before.

I’m going to give you the harsh, unpopular reality that most people don’t want to hear…

The rules of the game have changed. Customers have higher expectations, and the sector has become extremely crowded and saturated.

Ad expenses are always growing, and the market is suffering from “course fatigue” as a result of the never-ending stream of releases that arrive in their email and newsfeed on a regular basis.

But don’t give up just yet…

There is still enough of money to be made providing online courses in a variety of sectors and areas –

but ONLY IF you avoid the following three significant blunders.
WITHOUT A COMPLETE SYSTEM
Because my whole business focuses around the design of online courses, I’ve spent a significant amount of time researching what makes the best the best so that I can model, experiment, and improve on these methods for my private customers.
And what I’ve discovered is that, while most course creators struggle to make a few sales, there are many entrepreneurs across almost every industry bringing in 5, 6, and 7 figures EVERY TIME they launch, and will continue to do so because they’ve created their course in a way that most (that fail) do not.
These course designers are among the best 1%, and the benefits are enormous.
So what gives them the ability to outrun everyone else?
They have a comprehensive plan and excel in all six main areas of an online course. And, in doing so…
Competition is become obsolete…
The demand for your course is increasing…
People are willing to pay a premium…
You establish yourself as an industry expert…

Instead of wondering and hoping that all of your hard work, time, and money will pay off, you already KNOW it will.

This kind of conviction is strength.

However, omitting any one of these factors dramatically reduces the chance of achieving the desired results.

While each aspect is crucial, the most critical (and most often overlooked) is the structure of your course.

Which brings me to…

WRONGLY STRUCTURING YOUR COURSE

People would gladly pay whatever price you set if you can speed up the process of getting them from where they are…

…to their destination with less headache and worry than they could on their own.

People are prepared to pay for speed since time equals money.

So the winners in this game are those who can create outcomes for their clients. However, simply understanding something does not produce outcomes.

Can you recall a moment when you understood what you needed to do to achieve a goal but didn’t execute it?

Getting in shape is a simple example that everyone can relate to because it doesn’t take a rocket scientist to figure out what has to be done…

Eat healthy, do more exercise, get more sleep, and drink plenty of water.

Despite this, the bulk of the population is not nearing their fitness objectives.

It’s all about including the essential aspects that transform your course from “just another info product”……to a successful, lucrative flagship course.

Your course must not only be constructed in a way that achieves results, but it must also include vital components that use fundamental human psychology to drive your consumers to take action, retain what they learn, and participate.
Because the only way your consumers will be able to get the results your course promises is if they execute what you teach.
As a result, your course should be built on activities rather than knowledge.
The more you can persuade your consumers to act, the better their outcomes will be; better results imply higher demand for your course; and increased demand means you may raise the price.
You can’t compel someone to do anything, but with what I’ll teach you in Online Courses Academy, your user engagement and completion rate will be higher than 90% of other courses available (instructional design is one of my specialities).
This is the first domino in a chain reaction of favorable events. As you can see, action leads to results, and results drive your consumers to take further action. This persistent implementation results in the attainment of the goal provided by your course. As a result, your clients become your own personal marketing army, spreading the word about what they were able to accomplish after participating in your program. Not only is the demand for your program increasing, but your devoted consumers are also eager to acquire anything you have to offer next.
And it is at this point that client lifetime value has a significant influence on your bottom line.
Imagine hearing enthusiastic comments from your clients about how, thanks to you, they were able to make a huge impact in their lives. Consider getting acknowledged for your particular abilities and the influence you’ve had. Imagine being able to work totally in your zone of genius rather than taking on tasks or clients you don’t want merely to make ends meet. Consider the impact this might have on your business, life, and relationships. This is the goal of Online Courses Academy: to be the first domino that falls, resulting in a richer, happier, more liberated version of yourself.

I’m so invested in this because I’ve seen the outcomes and know it works.

For years, I’ve been assisting entrepreneurs like you in transforming their knowledge into a significant company asset that generates revenue today and in the future.

So I’m always researching what sets the best apart…

And when I looked more closely at what distinguished the winners from the losers, I discovered that there were actually four degrees of online Courses.
$\sINFORMATION

We are completely inundated with information. A simple Google search will provide all you could ever want to know. The trouble is that determining what is good advise and what is not requires a lot of time and work. And the sheer number of available knowledge tends to overwhelm without action. As a result, a product that is just a collection of knowledge may be difficult to give away even for free.

$$\sSYSTEMIZATION

A course that takes information and distributes it in a specific method, structure, or framework is the second level of value. Essentially, it provides a method to the craziness. This is far more beneficial, yet it falls short by not providing them with the tools and resources they need to take action.

$$$\sIMPLEMENTATION

The level three courses take a methodical approach to accomplishing a goal and encourage consumers to use what they’ve learned by giving tools like worksheets and exercises. When individuals know exactly what they need to do next, they are significantly more likely to accomplish it. “Complexity is the enemy of execution,” after all.

$$$$$ \sTRANSFORMATION

The last and most beneficial training is one that encourages a change in the customer’s life. This goes beyond simply learning or applying a new topic. Customers are able to significantly enhance their lives as a consequence of taking the course. These are the most popular courses, and people are willing to pay a premium for them.

These are only a few examples, and as you can see, online courses are effective in a variety of industries.

In fact, I have yet to come across a firm or area where an online course would not be beneficial.

It will work for you as well if there is a market with an issue you can answer and you have the correct framework and approach in place. The only thing left to do is construct it.

But there is one little stumbling block you must overcome: TECHNOLOGY.

Which brings us to our final most common blunder…

APPLYING FOR THE WRONG MEMBERSHIP PLATFORM

Your membership website serves as the fundamental center of your course, bringing everything to life. As a result, it should be developed on a dependable platform that can support your company’s demands today and in the future. Furthermore, the manner it is constructed influences the perceived worth. So, whether you like it or not, appearances do matter.

All too often, I watch entrepreneurs worry about which systems to utilize and then choose the “easier” alternative. Only to discover that “easy” isn’t that simple when the systems don’t fulfill your requirements.

So building your course using WordPress is a much better and more long-term option. Here are five reasons why…

Here are five reasons why…
CONTROL

You have no control over the system if you do not own the platform on which your course is created. Things like monthly prices, transaction fees, integrations, design and layouts, and so on can all change at any time. When it comes to an important corporate asset, I want to have as much control as possible, and you most likely do as well.

CUSTOMIZATION

With third-party platforms, what you see is very much what you get, and the alterations that may be made are severely limited.

It is quite simple to construct your course on WordPress using a theme with a drag-and-drop page builder, and you can customize your course to appear precisely how you want without having to use cookie cutter templates.

INTEGRATIONS

As your company expands and new technology is introduced, your requirements are likely to alter in the near future. When you build your course using WordPress, you have complete freedom to integrate with anything you need instead.

ESCAPE FEES

Third-party platforms can impose a monthly fee or a transaction fee. That implies that in addition to the 3% credit card fee, you must pay them a portion of every sale.

That starts to build up quickly.

THE ABILITY TO BE A MEMBER

Customers frequently want to continue learning from you after they have completed your course. Adding a membership option to your business is a terrific approach to generate a recurring revenue stream and boost client lifetime value. When you establish your course on WordPress, you have the freedom to add to your site in any way you see fit.

MODULES DE COURSES
Here’s a rundown of everything we’ll be covering in this program…
(There are two variations! If you use Infusionsoft, I prefer Memberium; otherwise, I choose Memberpress!)

MODULES DE COURSES

Here’s a rundown of everything we’ll be covering in this program…

(There are two variations! If you use Infusionsoft, I prefer Memberium; otherwise, I choose Memberpress!)

Virtually guarantee your success…

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5 ways to test your idea so it’s guaranteed to succeed
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How to turn your competition into a competitive advantage
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The three types of swipe files you need to have and the best tools to use to create them.
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How to get inside the psychology of your prospects (so you know exactly what product to create and how to persuade them to buy)
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How to spy on your potential customers (in a non-creepy way)\sConnector.

How to tap into your prospects real desires and formulate an irresistible offer based on them.

This module lays the foundation for your entire course. The success of your course is completely dependent upon structuring it the RIGHT way and that’s exactly what I’ll show you how to do in these lessons.

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The pro’s and con’s of an evergreen and live course and how to know which one is best for you.
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The 4 delivery formats for your course and what format is best for your specific content and audience.
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What your course absolutely must promise in order to sell\sConnector.

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A simple formula to craft the perfect pricing strategy that maximizes your bottom line.
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A minset tweak that will turn overwhelm into creativity and insights\sConnector.

Deep dive into the Result Centered Training Formula: A 7-step framework for how to get everything out of your head and structured in a strategic way that produces results.
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The perfect workflow for creating your course content in a fraction of the amount of time (without sacrificing quality) Connector.

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The strategy behind what makes amazing worksheets and step-by-step training on how to design beautiful, professional PDFs.
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The key slides you should include in every lesson\sConnector.

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A surefire formula that allows you to deliver your content in a smooth, clear and concise way.
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Step-by-step training on how to create your slides using Keynote and Powerpoint (plus a slide deck template!)
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My favorite strategies for making scripting your videos so much faster (and a lot less painful of a process)\sConnector.

Filming, Editing & Hosting Your Videos – The best tools and step-by-step training on how to film, edit and host your videos. Plus how to make them more engaging and professional.

This module takes the scariest part of course creation for most people and makes it cave-man simple. Seriously… it’s step by step all the way through. We’ll cover how to create your course using Memberium (for Infusionsoft users) or Memberpress (for non-Infusionsoft users) (for non-Infusionsoft users)

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Setting Up WordPress\sConnector.

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Creating your course with LearnDash and how to set up engaging modules and quizzes
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Integrating Payments – How to establish the payment gateway to transfer sales into your bank account.
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Connecting your email automation with your course, whether you’re starting from scratch or integrating the system you use now.
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Customizing your done-for-you page templates – You’ll receive 8 professionally designed page templates for your course that can be customized with a few clicks.
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How to set up drip content for your course if you want modules to be released one week at a time.
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And so much more! Plus join me every week for office hours and www can do it together (nothing could be easier than that!)
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How to meet, connect with and partner with (almost) anyone in the internet marketing community.